Subject: FW: Trump's data comments
From: "Paustenbach, Mark" <[email-masked]>
To: "Miranda, Luis" <[email-masked]>
Cc: "Rangappa, Anu" <[email-masked]>
Date: Wed, 11 May 2016 11:37:05 -0700

Luis,

Bill looking for a statement for this afternoon on Trump saying that data doesn't matter, only rallies.

Separately some on the record info on our voter files/tech.

Cc: Anu

Mark Paustenbach
National Press Secretary &
Deputy Communications Director
Democratic National Committee
W: 202.863.8148
[email-masked]<mailto:[email-masked]>

From: Barrow, Bill [mailto:[email-masked]]
Sent: Wednesday, May 11, 2016 12:35 PM
To: Paustenbach, Mark
Subject: Trump's data comments

Mark:

I presume you've seen Donald Trump's comments to the Associated Press about data, and how it's overrated, particularly for a candidate who can produce the huge crowds that have defined his campaign thus far. Wondered whether you guys wanted to take a bit at that, whether it would be you, Anu or Luis.

Also, for some follows pegged to his remarks, could you put on record some outline of the Dems' data operation, along the lines of what we discussed several weeks back in D.C.?

For the laymen/casual voter: What exactly does your voter file include? How many data points typically? How does the party use it? What's a practical example, for people who don't read books like Victory Lap, of how this information is used to attract voters to the polls?

On the operations front: How many DNC-paid operatives are in the field using this data already? Numbers/locations? I know this could get a little complicated given the distinctions among coordinated campaign staffers, state party staff, nominee campaign staff and DNC direct staff. Going for the best picture of what, functionally, the Democrats have on the ground and where.

Thanks,
Bill

Bill Barrow
Southeast Political Reporter
Associated Press

404.387.4077
[email-masked]<mailto:[email-masked]>
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