Subject: ICYMI: BuzzFeed, POTUS, WHCD & Tasty
From: Rena Shapiro <[email-masked]>
To: <[email-masked]>
Date: Tue, 3 May 2016 22:19:09 +0000
List-Id: 0fcbcd9ad7874f2e75104127dmc list <0fcbcd9ad7874f2e75104127d.169233.list-id.mcsv.net>

Did you hear our shoutout during the WHCD?
View this email in your browser (http://us12.campaign-archive2.com/?u=0fcbcd9ad7874f2e75104127d&id=e82eedcb05&e=29c41a0159)
POTUS Confirms: Changing Media Landscape
On Saturday evening at the White House Correspondents Dinner, President Obama confirmed what we at BuzzFeed have seen for years - BuzzFeed is totally changing the media landscape. Watch this :30 video (http://buzzfeed.us12.list-manage2.com/track/click?u=0fcbcd9ad7874f2e75104127d&id=668a9adbfe&e=29c41a0159) .

Here are some trends we are seeing around our audience to support this claim:
* BuzzFeed readers are hyper-focused on the elections
+ 75% of BuzzFeed readers are paying close attention to the elections this year (vs. 55% of non-readers)*
* Highly active & influential audience
+ BuzzFeed audience is 2x as likely to sign a petition, contact a legislator, or attend a rally or event
* Social sharing dominates news feed
+ 39% of voters get their information via social
* The new age of news
+ Of voters ages 18-34, almost 40% of are coming to BuzzFeed daily or weekly, vs. only 30% going to CNN, and 27% to the NYTimes

*Data from Hart Research & Echelon Insights (http://buzzfeed.us12.list-manage.com/track/click?u=0fcbcd9ad7874f2e75104127d&id=5cc883e301&e=29c41a0159)
Butterfinger, Blondies & Google Search Insights
Don't watch this before you eat dinner! Butterfinger’s Tasty video drove their search volume for the year, with people searching for “butterfinger blondies tasty” on Google. This outperformed any organic or paid search efforts they did thus far in 2016, including their Super Bowl keywords. You can check out the video here (http://buzzfeed.us12.list-manage1.com/track/click?u=0fcbcd9ad7874f2e75104127d&id=14c0bc9cc9&e=29c41a0159) .

Have a great night!
Rena

============================================================

Rena Shapiro | BuzzFeed | VP Political & Advocacy | ** 202-695-5696 (tel:202-695-5696)
| @renashapiro

** #1 Most Innovative Company of 2016 -- FastCompany (http://buzzfeed.us12.list-manage1.com/track/click?u=0fcbcd9ad7874f2e75104127d&id=a79ffa1b3b&e=29c41a0159)
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