Subject: Platform Rollout Plan
From: Tracie Pough <[email-masked]>
To: Debbie Wasserman Schultz <[email-masked]>
Cc: April Mellody <[email-masked]>, "Miranda, Luis" <[email-masked]>, Leah Daughtry <[email-masked]>, Patrice Taylor <[email-masked]>, Hilary Rosen <[email-masked]>
Date: Sun, 22 May 2016 07:00:03 -0700

DWS- This is the plan that is being proposed post the conversation yesterday afternoon.

The major change from Friday is that you would not go out on TV.  Everything else is pretty much the same.  Everyone believes (including Hilary and Anita) that you going out tmrw to talk about the platform is not the best approach and we know you disagree.  We also believe this is an opportunity for validators to support you and the DNC and this plan allows for that.  I know you feel strongly about rolling the cmte out on television in your own voice so we need to discuss but the other elements of the plan have not changed.

We will schedule a time for you to talk with everyone involved.

Saturday May 21

Staff finalize updated roll out plan and update Chair

Finalize Public Affairs Guidance

  *   Talking Points
  *   Q&A

Connect with Cummings staff to update and get time to connect with Cummings
Identify and Secure Validators
            -Tom McMahon
            -Elaine Kamarck
            -Don Fowler
            -Paul Kirk

Sunday May 22<x-apple-data-detectors://3>
Drafting Committee Member Notification calls-DWS; Calls have been set between 1-3
Finalize Press Release -get quotes from DWS, Cummings  etc.

Prep Cummings

Lock In Preview/Launch Story Reporter

  *   Recommendation: Anne Gearan- Washington Post

Monday May 23<x-apple-data-detectors://6>
Finalize Drafting Member notification calls- a at calls that were not able to be connected on Sunday

Campaigns, Leadership and  DNC Notification calls (REID, NP, JEC, officers, etc)

Preview / Launch story runs in print in Washington Post

Press Release announcing Drafting Committee Members goes out

Pitch Cummings on TV in afternoon

Tuesday May 24<x-apple-data-detectors://6>
Announce public participation component of process- DNCC

- TP