Subject: RE: Counter-convention sketch with best ideas from all 3 depts
From: "Miranda, Luis" <[email-masked]>
To: "Walker, Eric" <[email-masked]>
Cc: "Palermo, Rachel" <[email-masked]>
Date: Thu, 19 May 2016 10:14:19 -0700

Me, I'm working on this today.

[SigDems]<http://www.democrats.org/>Luis Miranda, Communications Director
Democratic National Committee
202-863-8148 - [email-masked]<mailto:[email-masked]> - @MiraLuisDC<https://www.twitter.com/MiraLuisDC>

From: Walker, Eric
Sent: Thursday, May 19, 2016 12:54 PM
To: Miranda, Luis
Cc: Palermo, Rachel
Subject: RE: Counter-convention sketch with best ideas from all 3 depts

Hey - bumping this. What's the next step? Signoff from you? Signoff from ops? Signoff from HFA?
Let me know and I can start moving the ball down the field.

From: Walker, Eric
Sent: Wednesday, May 11, 2016 9:17 PM
To: Miranda, Luis
Cc: Palermo, Rachel
Subject: Counter-convention sketch with best ideas from all 3 depts

Rachel helped put together as well - she's cc'ed

DRAFT COUNTER CONVENTION SKETCH

  *   Each day we will have press events, a handout, a digital component.
  *   These are adjustable based on the themes that the RNC develops for each of the days
  *   Ongoing advertisements:
     *   Signage at airport (Done week before and week of convention)
     *   Billboards en route from airport to (Done week before and week of convention)
     *   Cleveland Plain Dealer website skin (Four days of convention)
     *   Use xAd to target mobile ads within a 5 block radius of Quicken Loans Arena (Four days of convention)
  *   There should be a separate plan for the wrapped Bus Tour with a "farewell" press event starting in DC, then events in Philly, across Pennsylvania and around Ohio before arriving in Cleveland to be our home base / mobile backdrop for counter-convention. But not as much planning for this - it will be the same event over and over, just in different markets.
  *   There should also be a separate plan for surrogate booking, but this will be on a more ad hoc basis, and we don't need to do as much prep.

Monday, July 18

Press events:

  *   Morning: Press Breakfast (Cleveland)

     *   Serve breakfast including Bailey's and cereal
     *   Milk cartons featuring Republicans who will be absent from the convention
     *   Surrogate: TBD
  *   Afternoon: Live Jerry Springer Show from Cleveland

Handout:

  *   Masquerade Masks so people can disguise themselves - won't be noticed as Trump delegates
  *   Trump Tabloid - great for dumping oppo out. Comms/Research has to do a deep dive on what we want to put in here, but this a creative way to dump a load of oppo on reporters in a fun, creative way.

     *   Article: "Donald Trump -- He's Just Like Us!"
     *   Advice column: "How to Talk to Women, by Donald Trump"
     *   Horoscope: "What would your life be like with Trump in the White House?
     *   Ad: Success for Men
     *   Mad libs

     *   Crossword puzzle
Digital:

  *   Launch Snapchat filters
  *   Launch Spotify playlist of artists who have called on Trump to stop playing their music at his rallies
  *   Winner of contest (to send Cleveland residents out of the state during the convention) is given their ticket and featured on social media

Other:

  *   Volunteers dressed as limo drivers at the airport holding signs with messaging about Trump to "greet" RNC members

Tuesday, July 19

Press events:

  *   Morning: "Press conference" with cardboard cutouts of GOPers absent from convention
  *   Afternoon: Find a structurally-deficient bridge to do a presser in front of. Surrogate: Anthony Foxx?
Handout:

  *   "Go Trump Yourself" Kit
     *   Spray Tan
     *   Hair Dye
     *   Tiny foam fingers / hand clappers
     *   Dog Whistle
     *   Regular whistle w/ message like "come to think about it - Trump isn't subtle about his hate"

Digital:

  *   Video ad release featuring celebrities who have played presidents on TV / film

Wednesday, July 20

Press event:

  *   Morning: Simultaneous anti-Trump events happening in every media market in the state
  *   Afternoon: Happy Hour / Reception for reporters
     *   Themes: need a break from misogyny, racism, etc.? Come hang out with Democrats!

     *   Offer food from countries Trump has offended: Tacos, Hummus + Pita, Chinese food, Fish & Chips. Celebrity chef - Jose Andres? Tom Collichio?

Handout:

  *   "Trump Successful Businessman Starter Kit"
     *   Check from "your Dad" for $40 million
     *   Diploma from Trump University
     *   Need more ideas here.

Digital:

  *   Release Spotify playlist of artists who have asked Trump's campaign not to play songs at their rallies or who have distanced themselves from the GOP

Thursday, July 21

Press event:

  *   Democratic "Unity" Press conference with Bernie backers (Nina Turner, Marcy Kaptur) and Hillary backers (Sherrod Brown, others in House delegation) pledging unity, previewing DNC

Handout:

  *   Trumpocalypse Survival kit (tote bag)
     *   Barf bag
     *   Tylenol/Advil
     *   Clothespin (to hold nose while voting for Trump)
     *   Alka Seltzer/Pepto Bismol (because you're going to be sick to your stomach after voting for Trump)
Digital:

  *   Promote Trump Against Humanity (if Cards Against Humanity creates it)
  *   Push out "Billy on the Street" Video

Eric Walker
[email-masked]<mailto:[email-masked]>
732-991-1489
@ericmwalker<https://twitter.com/ericmwalker>