Subject: RE: FW: Press events re: this week’s Trump/Ryan meeting
From: "Miranda, Luis" <[email-masked]>
To: Zac Petkanas <[email-masked]>
Cc: "Paustenbach, Mark" <[email-masked]>
Date: Thu, 12 May 2016 05:05:01 -0700

Well but I thought this was consistent with our conversation.

From what Mark tells me about the call he had with you, I'm surprised because I didn't hear that when we spoke. There's no way we're going to get our state parties to praise Ryan, that's a losing proposition because it would hurt them down ballot. They can't give down ballot candidates an easy out so we need better clarity on what it is you're thinking because the idea that we would prop up Paul Ryan as a model isn't going to work.

Sent via the Samsung GALAXY S®4, an AT&T 4G LTE smartphone

-------- Original message --------
From: Zac Petkanas <[email-masked]>
Date: 05/12/2016 7:24 AM (GMT-05:00)
To: "Miranda, Luis" <[email-masked]>
Cc: "Paustenbach, Mark" <[email-masked]>
Subject: Re: FW: Press events re: this week’s Trump/Ryan meeting

Ok. I remember now you said you sent this guidance before we had our conversation about messaging.

On Wed, May 11, 2016 at 8:10 PM, Miranda, Luis <[email-masked]<mailto:[email-masked]>> wrote:
Hi Zac. This is how we framed it for state parties.

From: Walker, Eric
Sent: Wednesday, May 11, 2016 9:13 AM
To: [email-masked]<mailto:[email-masked]>
Subject: Press events re: this week’s Trump/Ryan meeting

Hey everyone –

Tomorrow, Donald Trump is coming to Washington D.C. to meet with Paul Ryan, Reince Priebus, and Mitch McConnell. The Ryan meeting is the highlight because Ryan has withheld his endorsement of Trump thus far. This is an ideal opportunity to highlight the historic mess that is the Republican Party, with the Speaker of the House of Representatives not ready to fully endorse his Party’s nominee, and a slew of former GOP presidential candidates, former Republican presidents and vulnerable Senate and House candidates trying to distance themselves from their standard bearer.

We’re asking state party communications directors to put together events around Thursday morning’s Trump-Ryan meeting to deliver the message that while Trump and Ryan may have a personal disagreement, they are both pushing the same divisive and dangerous agenda. We’re also asking state party communications directors to echo these events with op-eds and letters to the editor in local papers, and surrogates on television and radio.

Attached please find a packet with materials to put together an event. In this packet you’ll find:

•         Sample talking points / message guidance

•         A sample advisory

•         A sample press release

•         A sample op-ed

•         Four sample letters to the editor
DNC can offer national surrogates to appear via satellite or phone on local television and radio broadcasts to amplify the message. Please reach out to [email-masked]<mailto:[email-masked]> if you would like to book one of our surrogates. Members of Congress and Senators who are currently in Washington can also use our studio to do local hits.

Here’s what we’re looking for in terms of event logistics:

•         Types of speakers:

o   State Party Chairs, Vice-Chairs, and EDs

o   Local Elected Officials

o   Allied Groups – Planned Parenthood, NAACP, Mi Familia Vota, etc.

o   Labor

o   People sharing personal stories

•         About 15-20 supporters

•         Signs that say “Reject the Trump-Ryan Agenda” – we have a mockup that can be found here<http://Trump-Ryan-Sign.pdf>.

•         A big push to get local TV to the event – studies show that local TV is the dominant player in most markets and Americans trust local TV news about 20 points more than they trust national TV news.
The Republican Party has elevated offensive policies and extreme voices using divisive campaigns for years, and now they’re stuck with Donald Trump’s reckless and dangerous campaign heading into the general election. We have to make sure we hold Republicans in Congress and in every state accountable for their Party’s dysfunction as they chaotically tumble toward the general election.

And while Republicans argue, Democratic voters are overwhelming in agreement that our primary has been exciting, and large majorities would support either one of our candidates.

This meeting is also a reminder that what Trump has promised and what Republicans up and down the ballot have pushed for is the same brand of trickle-down economic policies that help those at the top while costing hardworking Americans. It’s the same old Republican playbook of cutting taxes for the rich at the expense of middle-class families, opposing measures like equal pay and paid family leave, and reckless policies that would only to drag America back into a recession<http://www.theatlantic.com/business/archive/2016/05/donald-trumps-economy/481743/>. We can’t afford to go back to losing 800,000 jobs a month as the last Republican president left office.

Eric Walker
[email-masked]<mailto:[email-masked]>
732-991-1489<tel:732-991-1489>
@ericmwalker<https://twitter.com/ericmwalker>