Subject: Re: @Microsoft - Campaign Cutting Edge: Voter Persuasion Modeling, May 18
From: Andrew Brown <[email-masked]>
To: "Walker, Eric" <[email-masked]>, "Walsh, Tom" <[email-masked]>
Cc: "McCabe, Sam" <[email-masked]>, "Miranda, Luis" <[email-masked]>
Date: Thu, 12 May 2016 08:39:37 -0700

Adding Tom for context

Sent from my iPhone

On May 11, 2016, at 6:30 PM, Walker, Eric <[email-masked]<mailto:[email-masked]>> wrote:

Okay great – would like to see that list if/when you have it.
Let me know if you need any talking points.
I would hammer home this point from Trump and put the RNC guy on the spot:

NEW YORK (AP) — Donald Trump, GOP nomination virtually in hand, is planning a general election campaign that banks heavily on his personal appeal and trademark rallies while spurning the kind of sophisticated data operation that was a centerpiece of Barack Obama's winning White House runs.

"I've always felt it was overrated," Trump said in an interview Tuesday. "Obama got the votes much more so than his data processing machine. And I think the same is true with me."
http://bigstory.ap.org/urn:publicid:ap.org:ed853e2f84bd42658868a42f997c93fe

From: McCabe, Sam
Sent: Wednesday, May 11, 2016 4:41 PM
To: Andrew Brown; Miranda, Luis; Walker, Eric
Subject: Re: @Microsoft - Campaign Cutting Edge: Voter Persuasion Modeling, May 18

They should send me a list of press, so I’ll follow up.

Should we setup a time to talk early next week?

From: Andrew Brown <[email-masked]<mailto:[email-masked]>>
Date: Wednesday, May 11, 2016 at 2:28 PM
To: Sam McCabe <[email-masked]<mailto:[email-masked]>>, "Miranda, Luis" <[email-masked]<mailto:[email-masked]>>, "Walker, Eric" <[email-masked]<mailto:[email-masked]>>
Subject: Re: @Microsoft - Campaign Cutting Edge: Voter Persuasion Modeling, May 18

Eric, flagging this event again next week.  Sam we be on the panel, and it is open press.

Sent from my iPhone

On May 11, 2016, at 1:19 PM, McCabe, Sam <[email-masked]<mailto:[email-masked]>> wrote:

From: "Meaghan Larson (CELA)" <[email-masked]<mailto:[email-masked]>>
Date: Wednesday, May 11, 2016 at 11:10 AM
To: "Meaghan Larson (CELA)" <[email-masked]<mailto:[email-masked]>>
Subject: @Microsoft - Campaign Cutting Edge: Voter Persuasion Modeling, May 18

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Campaign Cutting Edge: Voter Persuasion Modeling
Join us for the first of a series of academic panel discussions on state of the art of campaign data and technology.

Turning out voters is the name of the game in modern elections. And modeling voter turnout can be make-or-break in today’s data-driven campaign world. Campaigns aggregate data from public data sources, information provided by voters to pollsters and canvassers, and commercially-available datasets to create data profiles of voters. Within the realm of voter data modeling lies a holy grail of sorts – can a campaign model how persuadable voters are? Voter persuasion models (VPMs) can be potentially crucial given the razor-thin margins in battleground contests, but they are notoriously difficult to do well. Are VPMs improving with every election cycle? What are the strengths and weaknesses of VPMs, and how important will they be in the 2016 cycle? Finally, how can campaigns best put the results of VPMs into effect through canvassing, ads, events, and other methods of voter contact?
Please join us Wednesday, May 18th as academics and the foremost experts in the field discuss these questions and many more.  This conversation is hosted in partnership with George Washington University’s Graduate School of Political Management (GWU GSPM).
Wednesday, May 18th • 8:30 am – 10:00 am• Light refreshments provided.
A PANEL DISCUSSION FEATURING:

Dan’l Lewin<https://na01.safelinks.protection.outlook.com/?url=http%3a%2f%2fwww.microsoftbayarea.com%2fauthor%2fdlewin%2f&data=01%7c01%7cmeaghanl%40microsoft.com%7c2daf9c5735df4051e12508d379ad9650%7c72f988bf86f141af91ab2d7cd011db47%7c1&sdata=EMDOKZR0ZRnzhHX4DO6dgURi%2bLbrSPEOZI7rU23vr%2fo%3d> – Welcome
Corporate Vice President, Technology and Civic Engagement, Microsoft

Dr. Michael Cornfield<https://na01.safelinks.protection.outlook.com/?url=https%3a%2f%2fgspm.gwu.edu%2fmichael-cornfield&data=01%7c01%7cmeaghanl%40microsoft.com%7c2daf9c5735df4051e12508d379ad9650%7c72f988bf86f141af91ab2d7cd011db47%7c1&sdata=hi%2f6B%2fWs5H1yh4y5rTnrZJtxZpo4JEv0EK4ne1AiUiE%3d> – Moderator
Associate Professor, GW's Graduate School of Political Management
Research Director, Global Center for Political Engagement
The George Washington University

Scott Tranter
<https://na01.safelinks.protection.outlook.com/?url=http%3a%2f%2f0ptimus.com%2fteam%2fscott-tranter%2f&data=01%7c01%7cmeaghanl%40microsoft.com%7c2daf9c5735df4051e12508d379ad9650%7c72f988bf86f141af91ab2d7cd011db47%7c1&sdata=38Fd5qU4s2da%2fZWrInoNe7mCOW0u6SkbLgXfLrFLu2w%3d>Partner, 0ptimus

Jesse Kamzol <https://na01.safelinks.protection.outlook.com/?url=https%3a%2f%2fwww.linkedin.com%2fin%2fjesse-kamzol-ba750a52&data=01%7c01%7cmeaghanl%40microsoft.com%7c2daf9c5735df4051e12508d379ad9650%7c72f988bf86f141af91ab2d7cd011db47%7c1&sdata=fwBDUHqXuRgkfjjmSumRGxNC%2bWum5MvFYLzj7dfh%2b1M%3d>
Chief Data Officer, RNC

Sam McCabe <https://na01.safelinks.protection.outlook.com/?url=https%3a%2f%2fwww.linkedin.com%2fin%2fsam-mccabe-5a02095&data=01%7c01%7cmeaghanl%40microsoft.com%7c2daf9c5735df4051e12508d379ad9650%7c72f988bf86f141af91ab2d7cd011db47%7c1&sdata=upnHaB3AST%2bFR%2bBcKuA5x0qe8dlfTn3Phnxhc99ylZ4%3d>
Director of Data Services, DNC
Dan Porter <https://na01.safelinks.protection.outlook.com/?url=http%3a%2f%2fwww.bluelabs.com%2fleadership%2fdaniel-porter%2f&data=01%7c01%7cmeaghanl%40microsoft.com%7c2daf9c5735df4051e12508d379ad9650%7c72f988bf86f141af91ab2d7cd011db47%7c1&sdata=gYRtAFgMcrNYQDO4%2bGBS%2fgiAqd1y4qe1Kvmg5iJp95U%3d>
Co-Founder & Chief Analytics Officer, BlueLabs
Chris Wilson, PRC
<https://na01.safelinks.protection.outlook.com/?url=https%3a%2f%2fwww.linkedin.com%2fin%2fchriswilsonwpa&data=01%7c01%7cmeaghanl%40microsoft.com%7c2daf9c5735df4051e12508d379ad9650%7c72f988bf86f141af91ab2d7cd011db47%7c1&sdata=91URoBSfD5nrmbWb1WPdgqfJtONsvB8iL4cM8wq28yI%3d>Director of Research and Analytics for Cruz for President, WPA Opinion Research
CLICK HERE TO RSVP<https://microsoftmodelingvoterpersuasionarewegettinganywhere.eventfarm.com/>
Follow the discussion on Twitter:#VPMTech
Event Location: Microsoft Innovation & Policy Center 901 K Street, NW, 11th Floor,
Washington, DC 20001
This event has been planned to comply with the requirements of the Legislative and Executive Branch gift rules. Executive Branch personnel wishing to attend should consult with their designated Agency Ethics Office.
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