Subject: FW: TrackerBASE Report: PRES Trump University DVD 3/23/2016
From: "Sorbie, Sean" <[email-masked]>
To: Research_D <[email-masked]>
Date: Mon, 16 May 2016 11:35:27 -0700

________________________________
From: American Bridge Tracking
Sent: Monday, May 16, 2016 2:35:25 PM (UTC-05:00) Eastern Time (US & Canada)
To: TrackerBase Tracking Reports
Cc: Colin Smith
Subject: TrackerBASE Report: PRES Trump University DVD 3/23/2016

Tracker Event Debrief Form

TO: PRES Tracking

FROM: Colin J Smith; Joe Gallant

Location: Trump Tower, NY

Date: 3/23/16

RE: Trump University DVD- 2016-03-23
_____________________________________________________________

Event Details:  Old Trump University DVD

Attendees/Audience: Trump and an interviewer

Press: None

Summary of Event: In a fluff piece designed to promote Trump University, Trump talked in mostly meaningless aphorisms about success. He goes into very little detail about what will actually be taught at the University or about how he’s actually been successful in business outside of general feel good statements about positive thinking, hard work, and a little luck. The third clip is a couple of shorter vignettes that could be used as commercials to promote the university.

Key Points: Clip A:

0:19 Trump says education is important in the business world because it gives people an advantage and an "edge"

3:42 Trump is proud of Trump University. Trump gave a speech and over 10,000 people showed up to listen to him. Trump saw "a lot of people" that wanted to learn from him

5:04 Trump said he wanted Trump University students to "get knowledge" and success. Trump says there are different forms of success, including happiness but he is "looking to give" monetary success.

5:53 Trump says the instructors at Trump University were "terrific" and successful and "the best of the best" Trump" If you don't learn from them, if you don't learn from me, if you don't learn from the people that we are going to be putting forward, and these are all people who are going to be hand picked by me, then you're just not going to make it in terms of the world of success

8:58 Trump says he started thinking "like a billionaire" in preschool

9:39 Trump says How to Get Rich and Think Like a Billionaire will be part of Trump University courses

13:03 Trump: "I don't consider myself a good promoter"

13:16 Trump says he fought unions to build Trump World Tower

14:54 Trump: "the greatest job i've ever done was from 1990 to 1994" other people went bankrupt and I became stronger and gained a bigger portfolio

16:21 Trump claims to have invented the expression "Survive til 95" and says a lot of people used it after he coined it

18:37 claims Trump University will offer "salesmanship" classes

Clip B:

2:30 going to Trump University is the biggest step you can take towards success, it will be better than other business schools.

Clip C:

0:16 Trump says Trump University is about "action," "knowledge," and learning how to become successful

0:40 narrator says Trump is the world's most famous businessman. trump reshaped the NY skyline, names Trump Tower. says Trump is "leading player" in casino and entertainment industry and best known as the "star" of The Apprentice and author of The Art of The Deal, How To Get Rich, and Think like a billionaire

1:25 now trump brings his years of experience to the world of business education. with the launch of Trump University he makes the "very best of America's business education available"

Digitized Video File Label: 160323_JEG_664

Clip Labels: 160323_JEG_664_A

160323_JEG_664_B

160323_JEG_664_C