Subject: Re: M/E: new May donorversary
From: "Reif, Eric" <[email-masked]>
To: "Brinster, Jeremy" <[email-masked]>
Cc: "Baker, EJ" <[email-masked]>, "Domino, Cate" <[email-masked]>
Date: Thu, 12 May 2016 14:52:34 -0700

yikes

From: "Brinster, Jeremy" <[email-masked]<mailto:[email-masked]>>
Date: Thursday, May 12, 2016 at 5:49 PM
To: Eric Reif <[email-masked]<mailto:[email-masked]>>
Cc: "Baker, EJ" <[email-masked]<mailto:[email-masked]>>, "Domino, Cate" <[email-masked]<mailto:[email-masked]>>
Subject: RE: M/E: new May donorversary

My friends actually found this one pretty effective: http://upenn.imodules.com/controls/email_marketing/admin/email_marketing_email_viewer.aspx?sid=1587&gid=2&eiid=5404&seiid=4064&usearchive=1&puid=10f9a58f-21a8-4924-a029-f1c1803cca7e&csid=1013469

From: Reif, Eric
Sent: Thursday, May 12, 2016 5:49 PM
To: Brinster, Jeremy
Cc: Baker, EJ; Domino, Cate
Subject: Re: M/E: new May donorversary

it’s way easier to just send you 9 emails a day until you relent and donate (and then keep sending you 9 emails a day until you die)

From: "Brinster, Jeremy" <[email-masked]<mailto:[email-masked]>>
Date: Thursday, May 12, 2016 at 5:47 PM
To: Eric Reif <[email-masked]<mailto:[email-masked]>>
Cc: "Baker, EJ" <[email-masked]<mailto:[email-masked]>>, "Domino, Cate" <[email-masked]<mailto:[email-masked]>>
Subject: RE: M/E: new May donorversary

Are you also going to call us at 5 pm every day Eric?

From: Reif, Eric
Sent: Thursday, May 12, 2016 5:44 PM
To: Compton, Matt; Eadie, Elizabeth
Cc: EMail-Vetting_D
Subject: M/E: new May donorversary

This dv is inspired by this: http://upenn.imodules.com/controls/email_marketing/admin/email_marketing_email_viewer.aspx?sid=1587&eiid=11973&seiid=8722&usearchive=1&puid=0ad94235-db4f-4075-b68c-b79e2d15f4ce&csid=1010546 (which is also similar to a supporter record email from last month)

—vX(RAE)—
Sender: The Democrats
Subject: Happy Donorversary!

[banner that reads HOORAY!]

[Little circled money symbol]
On this day in 20XX, you donated $XX to support the Democratic Party

[Line up of diverse little people]
You were part of a community of millions of proud grassroots Democrats

[Little map of the US]
And supported Democratic candidates all across the country

[banner that reads THANK YOU!]

[Little heart]
So today, on your Donorversary (the anniversary of your donation), we want to say thank you, thank you, thank you!

Text under the graphic
P.S. — As a token of our appreciation, please enjoy 10% off at the Democrat Store when you use the code THANKYOU10 – you deserve it!