Subject: Re: For approval: end-of-month POTUS/FLOTUS/VPOTUS emails
From: "Lykins, Tyler" <[email-masked]>
To: "Reif, Eric" <[email-masked]>
Cc: EMail-Vetting_D <[email-masked]>
Date: Fri, 22 Apr 2016 09:32:43 -0700

Sounds great, thank you!

On Apr 22, 2016, at 12:30 PM, Reif, Eric <[email-masked]<mailto:[email-masked]>> wrote:

I think it is something he has referred to himself as before, and we want to see if OVP will let us do it.

From: "Lykins, Tyler" <[email-masked]<mailto:[email-masked]>>
Date: Friday, April 22, 2016 at 12:08 PM
To: Eric Reif <[email-masked]<mailto:[email-masked]>>, EMail-Vetting_D <[email-masked]<mailto:[email-masked]>>
Subject: RE: For approval: end-of-month POTUS/FLOTUS/VPOTUS emails

Great, one ed and one question below. Thanks!

From: Reif, Eric
Sent: Friday, April 22, 2016 11:37 AM
To: EMail-Vetting_D
Subject: For approval: end-of-month POTUS/FLOTUS/VPOTUS emails

Hi all — Below are a handful of drafts from the President, First Lady, and Vice President to send for our monthly deadline next week. Let me know if you have any edits, and thanks!

== POTUS ==

—v1(EJB)—
Sender: Barack Obama
Subject:

November 8th will be here before we know it, so I want to make sure we are in the best shape possible to support our eventual nominee and Democrats up and down the ballot, all across the country.

Now, we’re fortunate enough to have two smart, principled, and passionate candidates seeking our party’s nomination in Hillary Clinton and Bernie Sanders. We also have a Senate map full of promising contenders to take back that chamber and even an opportunity to make some big gains in the House, so we can get our Congress back in working order.

But we can’t win on great candidates alone, just like we can’t win by watching the other side fall apart — it’s going to take each and every one of us fighting our hardest from now until November to make our case, get people fired up, and get them out and voting for Democrats.

You can start helping us do that by stepping up before our important end of the month deadline at midnight tonight:

LINK

I’m committed to doing my part to make sure we win this in November, and I’m so glad to know we have supporters like you
 doing what you can to get us there, too.

Thanks, NAME.

Barack Obama

—v2(CH)--
Sender: Barack Obama
Subject:

Friend —

For the past seven and a half years, folks like you have proven that you’re committed to doing whatever it takes to make life better for people in every corner of this country. Your hope and optimism paved the way to a brighter America: One where folks can marry who they love, where students don’t just have to dream about going to college because it’s become a real possibility, where we’re taking action to make sure our kids and grandkids inherit a healthy planet. Our progress is real, NAME. It’s tangible and every day we’re seeing the results more and more.

<LINK>Together, we’re going to build on that.</LINK>

And I know we’ve got lofty goals, NAME. We always have. And there will always be cynics and naysayers -- but we can’t be beholden to them. We’ve got a job to do and people across the country who are counting on us to keep doing the work around things that matter most in their lives.

Electing Democrats is how we keep that work up, so right now I’m asking you to pitch in $10 or whatever you can before our deadline at midnight tonight so that Democrats across the country have the resources they need to win in November.

LINKS

One of the greatest things about our country is that we’re never finished. We’re writing our own history every single day and we have the opportunity to create the change we believe in.

So thank you. Thank you for standing by me.

Barack Obama

—v3(SK)—
Sender: Barack Obama
Subject:

Great things happen when we work together, NAME.

More than six straight years of private-sector job growth, 20 million folks gaining access to affordable health care, leading the global fight to combat climate change, creating more clean energy than ever before while also forging alliances with world leaders to protect our planet for generations to come — that is proof that the hard work we’ve put in together since we started this journey is paying off.

We are on the right path, NAME -- don’t let anyone tell you anything different. <LINK>But we need to keep moving forward.<LINK>

Whether it’s Donald Trump, Ted Cruz, or John Kasich -- at this point in the election, we know unequivocally that the Republicans don’t have a single candidate running who deserves to become our next president. Not a single one of them would protect the work that you and millions of other Democrats have fought so hard for over the past eight years.

We have to keep fighting, NAME. We’ve done too much, come too far to let the other side take us backwards. That’s why I’m doing everything I can to help keep these guys out of the White House -- but I can’t do it alone.

So if you’re able to, please pitch in $10 or more before tonight’s midnight deadline to help Democrats protect our progress for generations to come.

LINKS

Thank you, NAME.

Barack Obama

—v4(JGR)—
Sender: Barack Obama
Subject:

Friend --

You know, I've been through a lot in the world of politics. And if there's one thing I've learned, it's that those of us who share these all-important Democratic values -- who believe that we're all equal, that we all deserve a fair shot -- need to stick together. That's how we win the White House. That's how we make progress.

It's tough out there. We all want this country to move forward, and we all believe we know how that's best done. And we can make real, lasting change we can believe in -- but we can only do it if we work together. That's what the Democratic Party is all about: A fair shot for each and every American.

So today, I'm asking you to add your name if [alt for FR: pitch in $10 or more before the deadline at midnight to show that] you're in for the long haul. If you're in to protect everything we've accomplished together -- things like affordable health care, job growth, and action on climate change. Say you're going to help make all of this progress a reality not just for today, but for tomorrow, next year, and for generations to come:

LINK

Thank you. I want you to know that I believe in this. And together, we're going to keep moving forward. I know that.

Barack Obama

== FLOTUS ==

—v1(CH)--
Sender: Michelle Obama
Subject:

I want to take a moment to celebrate you, NAME.

I’m always in awe of folks like you who are able to dig deep and give this movement everything you have because your grit and determination to keep making progress is exactly why we’ve come as far as we have.

The kind of impact we have when we stand together behind the values that bind us as Democrats is irrefutable. The work that we’re doing matters, and it’s making a difference in the lives of millions of people all across this country.

So I want you to know that I’m proud of you, NAME. I want you to know that I can see how hard you’re working to move this country forward and that I am so grateful for everything you do, because we’d be nowhere without your support. I

Your unwavering commitment is exactly what gets Barack up in the morning. But his time in office is coming to an end, and we’ve got to make sure we elect leaders who will be just as excited to get up and continue doing this work with us. And we need your help to do it. Democrats are facing a fundraising deadline Saturday night at midnight so I’m asking you to dig deep just one more time and pitch in $10/start a monthly donation of $10 or whatever you can to make sure we have the resources we need to win.

LINKS

You’re amazing, NAME. And every day I’m so glad that folks like you have stood by Barack and me every step of the way. We really couldn’t do this without you. So thank you.

Michelle

— v2 (SK) —
Sender: Michelle Obama
Subject:

Friend --

<LINK>We’re less than 200 days away from Election Day.<LINK>

So right now, organizers all over the country are making their way through our communities, doing the important work of talking to their neighbors and getting the word out about our great Democratic candidates. It’s long, hard work -- but they’re doing it because they understand just how important it is that the people we elect in November are committed to continuing the work we started together. And they need our help, NAME.

So before Saturday’s deadline, pitch in $10 or more to help give our people on the ground the resources they need to win.

LINKS

Seriously, NAME, thank you.

Michelle

—v3(RAE)—
Sender: Michelle Obama
Subject:

Friend –

In the midst of this hectic election cycle and the last few months of Barack’s time in office, it can be easy to lose sight of how far we’ve come. So I want you to take a minute to think back on how our last few years together have been an ongoing adventure filled with accomplishments — shining examples of what we can achieve when we put our values into practice.

Then I want to issue you this challenge, NAME: To keep dreaming of new heights, challenging old assumptions, thinking big things, and having the confidence that we can keep making life better for future generations.

And electing Democrats who share our values in November is how we’ll reach those goals. So, with our end-of-month deadline coming up, I need you to pitch in $10 or more today because when we work together, we can make anything happen.

LINKS

Thank you, tremendously.

Michelle

== VPOTUS ==

 —v1(EJB)—
Sender: Joe Biden
Subject:

Friend --

Going into this year, Barack told all of us that he planned to make the most of every minute he had left as president, and that in 2016, our team was going to leave it all out on the field.

And NAME, I can’t tell you how glad I am that you’re on this team. <LINK>Because, as we’ve seen in 2008 and again in 2012, we’ve got what it takes to win thanks to the passion and determination of grassroots supporters like you who got us across the finish line twice -- and who are going to get us there again this November.</LINK>

We had our work cut out for us when we took office in 2009, but look at where we are now. I’ve said it before and I’ll say it a hundred times more -- America is better positioned than any country in the world to own the 21st century. But only if we have leaders with the vision to see it through and supporters who understand that their work doesn’t end at the ballot box on Election Day. It takes us going out into our communities and fighting each and every day for the kind of change we want to see. And make no mistake, one year from now you’re going to see me right there along with you, another Average Joe who wants to make sure my leaders in Washington are looking out for my family and neighbors. <-- do we normally have the VP call himself “another average Joe”? Okay if that’s something we usually do in his voice, just read a little disingenuous to me at first

All of this is why I am ready to work as hard as I can to make sure we elect Democrats up and down the ballot this year. Because I know when it comes to giving everyone a fair shake and a fair shot, our party has it right, and we have some pretty terrific candidates to get behind. And NAME, we’re counting on folks like you to make sure the White House stays in good hands and our next Democratic president has a functional Congress to work with.

We have an important deadline coming up at the end of this month, NAME. Can I count on you to step up?

LINK

Thanks a lot, NAME. I really mean it.

Joe

—v2(JGR)—

Sender: Joe Biden
Subject:

I was elected to Congress in 1972. Abortion was illegal in the United States, folks were fighting tooth and nail for the most basic rights for our LGBT brothers and sisters, and the battle to confront the effects climate change had barely begun to take place.

Now, in 2016, I marvel at how far we've come. I know I don't have to tell you, NAME. The progress we've made in women's rights, civil rights, and environmental safety has been monumental. But we haven't won these battles yet. We've got so much more work to do because the fact is, there are folks in this country who see the progress we've made, but still want to take us backwards. And I just can't abide by that thinking. We've done too much and made a difference in too many people's lives. I've seen it. You've seen it. We've got to keep going forward.

Today, I'm asking you to join the fight to move forward. Pitch in $10 or whatever you can before the end of the month, and help elect Democrats who share our values.

LINKS

Thanks, NAME. Thanks for every single moment that you're fighting this good fight. It means so much.

Joe

—v3(CH)—
Sender: Joe Biden
Subject:

Friend --

Every day since I became a public servant more than 40 years ago, I’ve woken up in the morning with a single thought: What can I do on this day to make a difference in people’s lives?

And that single thought has been a guiding principle in all the work that we've done together, NAME. From fighting to close the gender wage gap, to recognizing that climate change is the most consequential issue of our time and taking steps to combat it, to working to curb the gun violence that leaves families and communities heartbroken, we’re doing everything we can to make life a little better for folks in every corner of this country.

And watching this election unfold, it’s become very clear that the guys who want to come into the White House when Barack and I leave are folks who continue to deny the science of climate change, who think paycheck fairness is a waste of time, who don’t even want to consider regulations that could make it harder for guns to wind up in the hands of people who shouldn’t have them. And NAME, we can’t afford to have leaders like that take us in the wrong directions.

So we’ve got to elect Democrats, NAME, so that we can continue this fight and keep doing the work that matters. Before tomorrow night’s fundraising deadline, can you pitch in $10/start a monthly donation of $10 or whatever you can to help make that happen?

LINKS

Thanks, NAME. We can win this one and keep moving this country forward if we keep working together.

Joe