Subject: Re: For approval: coordinated campaign volunteer recruitment emails
From: "Reif, Eric" <[email-masked]>
To: "Freundlich, Christina" <[email-masked]>, "Lykins, Tyler" <[email-masked]>, EMail-Vetting_D <[email-masked]>
Date: Mon, 16 May 2016 14:20:29 -0700

Ours have also been [State] Victory [Year] in previous cycles. But this is the naming/branding that all of the coordinated campaigns have agreed to and started to use.

From: "Freundlich, Christina" <[email-masked]<mailto:[email-masked]>>
Date: Monday, May 16, 2016 at 5:16 PM
To: "Lykins, Tyler" <[email-masked]<mailto:[email-masked]>>, Eric Reif <[email-masked]<mailto:[email-masked]>>, EMail-Vetting_D <[email-masked]<mailto:[email-masked]>>
Subject: RE: For approval: coordinated campaign volunteer recruitment emails

Curious, where did the “Victory 2016” branding come from?

That is what Republicans have called their coordinated campaigns in years past.

From: Lykins, Tyler
Sent: Monday, May 16, 2016 5:08 PM
To: Reif, Eric; EMail-Vetting_D
Subject: RE: For approval: coordinated campaign volunteer recruitment emails

Great

From: Reif, Eric
Sent: Monday, May 16, 2016 4:51 PM
To: EMail-Vetting_D
Subject: For approval: coordinated campaign volunteer recruitment emails

Hi all — This week, we’re going to start supporting volunteer recruitment for battleground state coordinated campaigns. Below are a few templates that we’ll use for :

  *   General volunteer recruitment
  *   Canvasses and phone banks
  *   Office openings
  *   Internship/Fellowship recruitment
Each send using these template will link to pages on a new Victory 2016 site we are building for the coordinated campaigns (e.g. http://victory2016.democrats.org/page/s/volunteer-to-elect-florida-democrats) unless otherwise cleared with legal.

Please let me know if there are any questions or edits with these.

Thanks,
Eric

== General volunteer recruitment ==

—v1(SK)—
Sender: State Directors
Subject:

It’s pretty simple, NAME(really): The more people vote, the more Democrats win elections.

So between this moment and November 8th, our top priority is to make sure we knock on every door in communities all across STATE to make sure our neighbors know about every race on the ballot, are registered to vote, and are ready to get out and support Democrats. <LINK>NAME, can you help?<LINK>

Up and down the ballot, we can beat Republicans and elect Democrats if we work together -- <LINK>so I’m asking you to make a commitment and volunteer to help us keep STATE and our country moving forward.</LINK>

Sign up today, and a member of our State Victory Team will touch base and let you know how you can start making a difference:

LINK

We’re glad you’re on the team, NAME!

STATE DIRECTOR

— v2 —
Sender: State Directors
Subject:

Friend —

Something really special is happening right here in STATE.

All across our state, folks like you are coming together to make phone calls, knock on doors, and talk to their neighbors about just how important it is for us to elect Democrats in November.

The work that we're doing right now is how we'll win on Election Day -- and NAME(because this is so important), I think you should be a part of it.
Sign up to volunteer for Democrats today, and an organizer will get in touch to let you know how you can make a difference:

LINK

Thanks so much.

STATE DIRECTOR

== Canvass/Phone bank ==

—vX(SK)—
Sender: STATE FD/FO
Subject:

Friend --

Our right to vote is one of the most important duties and liberties we have as Americans -- so whenever we get the chance to help our neighbors here in STATE make their voices heard, we need to take advantage of it.

And we really need to make the most out of every hour in every day if we’re going to reach every potential supporter. So we’re looking for folks like you from all across STATE to come out and help us reach every potential supporter so we can beat Republicans up and down the ballot.

So, NAME, add your name to sign up for a canvassing/phone banking shift in your neighborhood this weekend:

LINK

[ALT FOR SPECIFIC EVENTS: We’re hosting a State Victory 2016 canvass/phone bank in your neighborhood.

<LINK>Can you make it? Here are the details:</LINK>

EVENT BLOCK

]

Thanks for standing with STATE Democrats!

STATE FD/FO

—v2(EJB)--
Sender: STATE FD/FO
Subject:

Friend —

Committed Democrats like you understand that every election is important, but this November, the stakes are as high as they’ve ever been.

STATE Democrats like you are going to be such an important part of the work we do over the next six months. NAME, we’re counting on folks like you to come together to make phone calls, knock on doors, and talk to their neighbors about just how important it is for us stand together and elect Democrats in November.

<LINK>Can you join us to phone bank/canvass in CITY on DATE?</LINK>

Here are the details?

EVENT BLOCK

We’ve seen STATE do it before, and this time, we need to dig even deeper and work even harder this year — and I hope you’ll be part of it.

So sign up today to join us in CITY on DATE:

LINK

It’s going to take each and every one of us coming together to win this November, and our work starts right now. Thanks so much doing your part, NAME.

STATE FD/FO

== office opening ==

—v1(RAE)—
Sender: STATE RFD
Subject:

Friend –

I’m so excited to announce that STATE Victory 2016 — our state’s official campaign to elect Democrats up and down the ticket in November — is setting up shop in your area!

<LINK>We’re holding an official opening event for our new office in CITY at TIME on DATE. Can you join us?</LINK>

Here are the details:

EVENT BLOCK

Our office will be open to all the great grassroots supporters like you who are ready to make phone calls, knock on doors, and make connections with folks in your community so they are just as fired up and ready as you are to put Democrats in Congress and the White House this year.

So let us know you’ll join us at our new city office to meet the STATE Victory 2016 team members who’ll be fighting with you!

LINK

We can’t wait to meet you in person, NAME(STATE Democrat).

STATE RFD

== fellow/intern recruitment ==
—v1—
Sender: STATE ORGANIZING DIRECTOR
Subject:

Hey there, NAME —

It’s an exciting time to be a STATE Democrat! With Donald Trump at the top of the Republican ticket, we’ve got a great opportunity to turn/keep our state blue and elect Democrats up and down the ticket in November.

But it’s going to take a lot of hard work to get there. So we’re looking for energetic, hardworking folks to join STATE Victory 2016 — the official campaign to support every Democratic candidate in 2016 — as Summer Organizing Fellow/Interns.

<link>If that sounds like you, click here to learn more and apply today!</link>

Know someone who might be a good fit? Forward this email and encourage them to apply before DEADLINE:

LINK

Thanks for everything you’re doing to support Democrats.

STATE ORGANIZING DIRECTOR