Subject: For approval: AKD deadline emails
From: "Reif, Eric" <[email-masked]>
To: EMail-Vetting_D <[email-masked]>
Date: Sun, 22 May 2016 15:40:51 -0700

Hi all — A couple of emails to send from Amy below to kick off our monthly deadline push. Let me know if you have any flags, and thanks.

—v1(EJB)—
Sender: Amy K. Dacey
Subject:

Friend —

I’m sure you’ve been hearing everywhere from cable news to the folks in line next to you at your grocery store just how unprecedented this election is and that we’ve never seen anything like it.

Part of that is true — Donald Trump is an unprecedentedly unqualified candidate for a major party’s nomination for president. His lack of knowledge about any type of policy and lack of interest or willingness to listen or learn is certainly unique. His behavior and temperament on the campaign trail are definitely unlike anything I’ve seen.

But here’s what’s not different — the fact that we have supporters like you willing to do what it takes between now and Election Day to elect Democrats who share our values and will fight for us every day. Just like you did when we elected President Obama in 2008 and again in 2012, and in so many other elections, we are counting on you to go the extra mile, whether that’s literally by going door to door around your city, making phone calls, sharing the latest news on social media, or checking to make sure everyone you know is registered and has a plan to vote.

It also means digging a little deeper to help us raise the money we need to make sure Democrats have the resources that are absolutely necessary to win in November. Every dollar counts when it comes to stopping Trump and the rest of his pals in the GOP — can I count on you to pitch in $10 or more before our end-of-month deadline next week?

LINKS

Thanks for all you do, NAME. We’re counting on you to help us get this done.

All the best,

Amy

Amy K. Dacey
Chief Executive Officer
Democratic National Committee

—v2(SK)—
Sender: Amy K. Dacey
Subject: Be optimistic, NAME

Friend --

We’re 63 days away from the start of our convention in Philadelphia, where we’ll nominate the 45th President of the United States -- and Democrats have every reason to feel optimistic about the future of our party.

For starters, we have two outstanding candidates running for president. And even as the Republicans' presumptive nominee starts to gather support from GOP leaders like Paul Ryan and Mitch McConnell and special-interest groups like the NRA, the truth is that Donald Trump is the most unqualified presidential candidate in the history of modern American politics. So I feel pretty darn good about either of our candidates defeating Trump in November.

Secondly and most importantly, NAME, we have you.

You’re one of millions of Democrats from all corners of the country who refuse to let Republicans take us backwards. So much of the success that we’ve achieved happened because grassroots supporters like you stepped up in moments like this and did whatever it took so we could elect Democrats up and down the ballot -- and with all the progress we’ve made under President Obama at stake in this election, your support has never been more important than it is right now. That’s why I’m asking for your help today.

LINKS

I’m confident that by the time Election Day comes, we will have gotten our message out so that every American understands how important putting another Democrat in the White House is to keeping our country moving forward. But we can’t take anything for granted, NAME -- so before our end-of-May deadline, pitch in $10 or more to help make sure we beat Donald Trump and the Republicans supporting him in November.

LINK

Thank you so much, NAME.

All the best,

Amy

Amy K. Dacey
Chief Executive Officer
Democratic National Committee