Subject: For approval: end of primary emails
From: "Reif, Eric" <[email-masked]>
To: EMail-Vetting_D <[email-masked]>
Date: Tue, 26 Apr 2016 06:21:21 -0700

Hi all — We are starting to plan ahead with messaging to our supporters for the end of the primary and transition to the general. Below are a handful of emails and graphic copy for the initial few days of that change, arranged below in the order in which we’ll send them as we’ve laid out in a memo to Amy:

  *   Emails from DWS thanking Bernie (similar to what we did when MOM dropped out)
  *   Copy for unity-themed graphics
  *   Hillary emails from Amy (our first Hillary-focused emails)
  *   Hillary graphic copy
  *   Emails from POTUS for when he endorses

Please let me know if there are any questions about these.

Thanks much,
Eric

== DWS thank you Bernie ==

—v1(JGR)—
Sender: Debbie Wasserman Schultz
Subject:

Friend --

Throughout this primary, there has been a relentless focus on fighting the effects of income inequality and combatting the corrosiveness in our campaign finance system in a way I’ve never seen in any election before. These issues are so important in our ultimate goal as Democrats of giving every American a fair shot to succeed.

<LINK>So I want to thank Bernie Sanders for bringing them to the forefront of his campaign and putting these Democratic values we share into the spotlight.</LINK>

I want to thank him for his unwavering commitment to equality for all and his dedication to improving the lives of Americans everywhere. For his insistence that we can do better. Because I agree -- we can do better, and we must do better, for the sake of every parent who wants their kids' lives to be a little brighter, for every student who wants to reach higher and go further, and for every person who sees this country as a place with opportunity for all.

NAME, as a presidential candidate and as a member of Congress for more than two decades, Bernie Sanders has excited the people of this country, and I know he'll continue to, no matter what he does next.

So as he ends his campaign today, add your name to mine to thank him for everything:

LINK

Thanks so much.

Debbie

Debbie Wasserman Schultz
Chair
Democratic National Committee

—v2(ER)—
Sender: DWS
Subject:

Friend —

Over the past year, we’ve seen two very different presidential primaries.

On the Republican side, we had a true race to the bottom that has resulted in not only a rush to adopted the kinds of bigoted and xenophobic policies we’ve come to expect from the Republican Party, but in the mudslinging and even physical violence we’ve seen from the Republican candidates and their supporters.

And then, from our candidates, we he had a serious, substantive debate that has been centered on the core values of our party: lifting up the most vulnerable among us, securing an economy where everyone has a fair shot, ensuring equality for all. Our party is stronger because of Bernie Sanders’ voice on these important issues, the contributions he’s made to this primary, and the millions of Americans he has engaged in this election.

Today, as he suspends his presidential campaign, I want to thank Bernie Sanders for his everything he has brought to this race — and I want you to join me, NAME:

LINK

Thanks, NAME – now onward to November and victory!

Debbie

Debbie Wasserman Schultz
Chair
Democratic National Committee

== Bernie unity gfx ==

— v1 —
NAME(TODAY)
Make sure you’re standing with
(Bernie photo)
The party that's

Working for Equal Pay
“Women are making 79 cents on the dollar compared
To men and for women of color it’s even less. That’s
Nothing but sexism and discrimination.”

Standing against Climate Change
“We need to be bold and decisive … We must, for
The sake of our kids and grandchildren, transform
Our energy system away from fossil fuel to energy
Efficiency and sustainable energy.”

Fighting to Raise the Minimum Wage
“It’s got to be raised to a living wage."

Building a Strong Middle Class
“We’re gonna revitalize and rebuild
The crumbling middle class.”

[I’M VOTING DEMOCRAT]

—v2(RAE)—
Sender: Democrats.org
Subject:

[Photo of Hillary] “What we've got to do as Democrats is to be united to actually solve these problems.” – Hillary Clinton

[photo of Bernie] “Democrats win when there is a large voter turnout; when people are excited; when working people, middle class people and young people are prepared to engage in the political process.” –Bernie Sanders

They agree:
The best thing for our country
Is for our party to come together
And support Democratic leadership
Across the country and in the White House

Are you with them?

[I’M A PROUD DEMOCRAT]

== Hillary Amy Frs ==

—v1(CH)—
Sender: Amy K. Dacey
Subject:

Our next president will be a Democrat, NAME.

Over the past few months, we’ve seen a group of amazing Democrats with strong visions for the future of our country make the case for why one of them should be the next President of the United States, and I’ve been proud to stand behind each and every one of them, because I know they would each make us proud in the Oval Office. Now, I’m proud that our party has chosen to stand behind Hillary Clinton as our nominee.

<LINK>And that togetherness is key, NAME. Because it’s so clear that whoever comes out on top at the end of the Republican primary will be a disaster for America -- and it’ll take all of us working together to stop him from enacting the kind of policies that would have catastrophic consequences for people in every corner of this country.</LINK>

Plain and simple: We’ve got to spend the next XX months fighting every single day to make sure that the Republican nominee doesn’t stand a chance, and to make sure that Secretary Clinton has the resources she needs to win the White House in November. She has proven time and time again that she will protect the progress we’ve made together over the past seven years, and that she’ll do whatever it takes to keep moving this country forward and finish what we started.

But she can’t do it without us. So right now, if you’re ready to win this thing and show Hillary Clinton you’re with her, pitch in $10 or more right now to help elect her our next president and put Democrats in office all across the country.

LINKS

#ImWithHer -- and I hope you are, too.

All the best,

Amy

Amy K. Dacey
Chief Executive Officer
Democratic National Committee

—v2(EJB)—
Sender: Amy K. Dacey
Subject:

This election has made me so proud, NAME. I’m proud of every single one of our Democratic candidates, because they each ran truly admirable campaigns and got the country talking about the issues that really matter to us as Democrats, like income inequality, climate change, and immigration, and brought new energy into this process. I’m proud of the staff and volunteers all across the country, who put in such long hours and worked tirelessly to get us to this point. I’m proud of supporters like you and all of the voters who did their part and made their voices heard.

<LINK>And now, I am so proud to stand behind Hillary Clinton as our party’s nominee and to lead the charge to make sure she becomes the 45th President of the United States.</LINK>

Not only does Hillary have the skills and determination to build on President Obama’s legacy and keep moving this country forward from the White House, she understands just how important it is to have a Congress that works and states that will do right by their people -- which means helping to elect Democrats up and down the ballot and strengthening our party this year and beyond.

I am so excited to rally the troops and win this thing, NAME, but it’s not going to be easy. The fact of the matter is we can’t win the White House three times in a row without every single one of us digging deeper and working harder than ever before to get there. Republicans are going to fight like hell, and that means we’re going to have to step up all of our efforts, starting right now. Can we count on you to be part of this?

LINKS

We’re about to make history, NAME. We’re the closest we’ve ever been to electing our first woman president -- how cool is that? And you’re going to be part of the movement that’s going to make it happen. I’m so glad you’re with us. Thank you for everything you do.

All the best,

Amy

Amy K. Dacey
Chief Executive Officer
Democratic National Committee

== Elect Hillary gfx ==

—v1(CH)—
Sender: Democrats.org
Subject:

We’ve got to elect her
[photo of POTUS and HRC]
if we want to protect all his progress

Add your name if you’re ready to make
Hillary Clinton
our next president

[I’m in]

—v2(EJB)—
Sender: Democrats.org
Subject:

Democrats are ready
to make history
[great pic of Hil]

Add your name
if you’re in
to make Hillary Clinton
our 45th President of the United States
[White House pic]

[I’M WITH HER]

== POTUS endorsement ==

—v1(EJB)—
Sender: Barack Obama
Subject:

Friend —

In a few months, I’m going to be returning back to life as a regular citizen. And just like you, I’m going to be looking to leaders in Washington to make the kinds of decisions that are going keep us on the right track and pave the way to a prosperous, secure future for my daughters and for generations to come. NAME, there is no one I trust more in that position than my friend, Hillary Clinton.

<LINK>So today, I’m asking you to add your name with mine and say that you're ready to make Hillary Clinton the next President of the United States.</LINK>

After spending eight years behind this desk, you get a pretty good sense of what it takes to handle the pressures and challenges that come with it, and you simply won’t find anyone more prepared than Hillary. What she understands better than almost anyone is how to translate the values we share into a plan to deliver the goods and make a real difference in people’s day-to-day lives.

We’ve come a long way together, NAME, and there’s so much more I know we can accomplish with a leader who has the vision, strength, and persistence to keep moving us forward. Hillary is that leader. I’ve admired those qualities both as a colleague in the Senate and later as a key player in my Cabinet. Whether it’s at home, strengthening and broadening our middle class and making affordable health care a right for every single American, or abroad, ensuring that diplomacy is the greatest weapon in our arsenal, I’m with her because I know she’s with us, plain and simple.

This is going to be a truly historic election. NAME, I can’t wait to see Sasha and Malia’s faces on January 20th, 2017 when that highest, hardest glass ceiling has finally been broken, knowing there is truly nothing they can’t achieve. I’m going to work as hard as I can to make sure we get to that day, and I hope you will, too:

LINK

The stakes couldn’t be higher, and the Republican opposition is going to be fierce, but I know that with supporters like you working together, we’re going to win this. Thanks for your support — now let’s get to work.

Barack Obama

—v2(CH)--
Sender: Barack Obama
Subject:

August 28th, 2008 is a night I’ll never forget, NAME. I stood in Denver and accepted the Democratic Party’s nomination for President of the United States and promised that, with you by my side, I would do whatever it took to keep the American promise alive.

And take a look at how far we’ve come since then: Our unemployment rate’s been cut in half, more people are insured than ever before, more of our kids are graduating from high school and can afford to look into higher education opportunities, we’re combating climate change so our kids and grandkids can inherit a healthy planet.

But we’re not finished. We’ve got so much more to do and we’ve got to make sure we put the future of our country in the hands of a leader who will work with us to finish what we started together all those years ago. <LINK>And I think you and I both know who that person is: our nominee for President of the United States, Hillary Clinton. </LINK>

A champion for working Americans and an inspiration to my daughters and young girls all across the country, Hillary Clinton embodies the spirit of service. She is the fighter we need to keep making progress and moving forward, and I couldn’t be more proud to be handing off the baton off to such a strong, capable successor.

So, the time is now for us to come together as one party and American family to make sure that the next generation, and all the generations to come, can pursue their individual dreams through hard work and sacrifice. That’s what sets this country apart. And if there is one thing I’m sure about, it’s that Hillary Clinton will protect that ideal and work tirelessly every single day as our president to expand opportunity and grow our middle class and do the work that really makes our country exceptional.

I wholeheartedly believe that Hillary will lead us where we need to go, and if you agree, then add your name next to mine and say you’re ready to do whatever it takes to make sure she is our next president:

LINK

In just a few months we’ll elect the person who’ll take my place here in this office, and I know that we’ll spend every day between now and then doing the work to ensure that person is Hillary Clinton. Thank you so much for everything you’re doing to protect our progress and keep moving forward. We couldn’t do this without you.

Barack Obama