Subject: FW: TrackerBASE Report: Donald Trump: American Billionaire 11/1/2010 11/1/2010
From: "Sorbie, Sean" <[email-masked]>
To: Research_D <[email-masked]>
Date: Tue, 10 May 2016 10:51:22 -0700

________________________________
From: American Bridge Tracking
Sent: Tuesday, May 10, 2016 1:51:19 PM (UTC-05:00) Eastern Time (US & Canada)
To: TrackerBase Tracking Reports
Cc: Colin Smith
Subject: TrackerBASE Report: Donald Trump: American Billionaire 11/1/2010 11/1/2010

Tracker Event Debrief Form

TO: PRES Tracking

FROM: Colin J Smith

Location: Movie

Date: 11/1/10

RE: [OLD] Donald Trump: American Billionaire- 2010-11-01
_____________________________________________________________

Event Details: https://www.youtube.com/watch?v=SELklHaRjKI

Attendees/Audience: Trump, his family, the filmmaker

Press: BBC

Summary of Event: BBC did a documentary on Trump’s story and to a lesser extent his struggle to build his golf course in Scotland. Trump made a remark at how the 2008 housing crisis had been great for him, he was called out for making poll numbers in regards to approval for his golf course.

Key Points: Clip A:

0:00 Introduction of film highlighting Trump’s life and personality in context of his then new venture into Scotland and potential opposition by locals. To understand Trump you need to understand NYC and all his buildings around the city. Filmmaker goes to Trump Tower for first interaction with him, worries he’s a clean freak

3:30 So you do shake hands

DT: With you I don’t mind. I don’t sleep much

Q: What does your wife do with you

DT: She doesn’t complain, though if she sees this she might agree with you and start

The documentary continues with Melania saying a man doesn’t need sleep

DT: I’m worth well over $6B. We have lots of land, good buildings, a powerful brand.

Q: Falling property prices are an opportunity in the wake of the housing crisis

DT: This is the best time I’ve ever had, there are all sort of property that I wouldn’t have been able to buy otherwise.

Filmmaker takes tour of business and interacts with the Trump kids.

7:10 Ivanka: I’ve never understood the charges of nepotism, it’s normal for a baker to teach their kids

Q: Can the kids ask for a pay raise?

DT: If they’ve earned it I give it, if they didn’t I wouldn’t

DT: I’ve had a lot of success at golf, I’m good at it. Building golf courses is a beautiful thing to do.

Now Trump is expanding his golf sights to Scotland, he’s quick to establish that his mother is Scottish. He wants to build a massive resort, applied for the proposal and met with his sister in the area along with several cousins. No one doubts his excitement for Scotland, but he definitely wants to express his Scottish roots

Trump sons hunting fowl in Scotland

DT: This is going to be a very important project for Scotland, I hope I’m given a chance to do something great for Scotland.

Melania: He always says the area is beautiful, says he would build the most amazing golf course in the world

12:05 Not everyone is excited about the potential damage the build could dodd. Protesters call him stubborn and odious. Trump’s mother moved to America in the 30s and married Trump’s father.

Trump went to military school before joining the family business, but didn’t stray out of Brooklyn. First thing Trump did was move to the Manhattan market. Moved to Manhattan apartment

Q: You came here at first with nothing to show

DT: I came with nothing but my success in Brooklyn so I felt confident.

The Manhattan Trump found was in scrambles, including Penn Station. Trump had big ideas to rebuild one of the crumbling structures. He said at 29 he’ll be the biggest guy in NY in 5 years. First project was a hotel next to Grand Central. By force of will he was able to get his way, gutted the building and covered the outside in glass to make the Grand Hyatt Hotel, setting the Trump style. Trump found confidence in church, Trumps went to First Presbyterian

DT: The priest preached on the power of positive thinking.

18:50 For Trump positive thinking means success

DT: Success, success, success.

Westchester golf resort tour by Eric Trump. They’d be charging the same massive prices in Scotland, $300K entry fee. Eric says “(Bill Clinton), very good friend of ours.” had Eric earned his job?

Eric: People don’t understand that we make every small choice in these deals. We’ve negotiated each of the deals.

Trump ran the business with family, first with Ivanna. She was ambitious in her own right, top management job in the company. She was integral to Trump Tower

DT: It was a controversial project at the time because it’s so big.

He wanted the building to be massive, he knew about the air rights of NY buildings and knew they were tradable. He bought Tiffany’s air rights. The apartments started at half a million and paid for the building before the rest of the building was sold.

25:00 It’s all shiny, and who would choose pink marble?

DT: It’s become an iconic building in the city, with big celebrities living here.

Trump Tower made him a figure in the city. Trump wants everyone to be talking about him all the time, fame is the real goal. Art of the Deal was part memoir, part self-help.

DT: It’s about how to make life

He bought a yacht and even a Trump airline. The Scotland project is going ahead, though the full resort hasn’t been approved yet. This area is home to a handful of people who refuse to go along with Trump’s plan. Attempts to buy out the locals hasn’t been successful.

DT: These properties are slums, when there are tractors leaking oil into the sand, someone should do something about it. If we build a $400M hotel, no one wants to build where the view is obliterated by a slum, he just wants more money for the property.

All he cares about is money and Trump, I don’t care

30:30Donald and Ivanna Trump became celebrities in the 80s

DT: Everything I touch turns to gold, but then in 90 there was the real estate depression and I didn’t feel so invincible.

His vast empire was imploding, the late 80s recession became due to too much construction too fast, the banks were hounding him for late payments on debt. Being hundreds of millions of dollars in Trump became a story

DT: I saw a homeless man on the street, he’s worth $900M more than me at that time.

He became as famous a failure as he’d been a success. Trump’s name saved him, the banks decided not to pull the plug because he made himself essential to the business with his name. “That makes him too big to fail.”

DT: I never went bankrupt but I was really in trouble, the banks liked me, they respected me

Trump also faced domestic problems, having three children, and the show came to an end

DT: The marriage became a bit tired, I don’t blame anyone, it’s tough for a woman to compete with my business

He was also having an affair at the time, igniting a tabloid war

36:00 Trump divorced and tied the knot with his next wife shortly after. Trump’s kids saw the media attention during this time. They see it mostly as a tool for future success that they now accept. The marriage with Marla soon went the same way as his first marriage. He’s now with his third wife Melania. Two divorces and near bankruptcy hasn’t humbled him

DT: Our properties are the best, our neighbors love us, the environmentalists love us.

Talking with Trump tenant. If it weren’t for the Trump branding I don’t think the prices would be so high on these properties. Trump cashes in on his name’s value.

Q: The brand you lend out, is that a major part of what you do?

DT: It’s a part, I create partnerships and the people get better pricing.

Trump made a classic journey from up market to mass market with the Trump hotel in Vegas.

42:00 Trump makes it ok to like shiny things, maybe it’s ok to be wealthy. Unsurprising Trump’s first forays into entertainment is a beauty pageant. Miss USA was founded to sell swimsuits, Trump bought it and revived it.

DT: Beautiful women will always attract people to watch.

Q: Isn’t the whole pageant thing kind of an anachronism at this point?

DT: The old beauty pageants might be an anachronism, but these women are great

All just a warmup for his TV show. The TV producer thought The Art of the Deal was great, had an idea for a new Trump show.

DT: The show’s been really good for me, but it’s made it tough to just walk in a crowd.

Melania: we walk down the street and everyone says you fired

Trump turned the fame to his advantage licensing fashion lines, furniture, action figures

48:20 Q: Why do people always comment on you hair?

DT: I always get accused for it, it’s my hair, I don’t use a piece

On the road in Scotland Trump knows how to put on a show. Resort has been under construction for months, but the ceremony makes it seem like a done deal.

DT: I’ve decided to rename the dunes, The Great Dunes of Scotland in honor of my mother and the country.

Trump is having a special grass put into the dunes to stop them from changing. Environmentalists criticise the obstruction of the dunes natural path

Q: The uniqueness of the dunes is from the change

DT: They’ll still change just to a lesser extent, people have been doing this stuff to dunes for years. If you read up on this, which you probably haven’t, we’ve had tremendous support from environmentalists.

But environmentalists have been hitting him hard on this. Truthful hyperbole, and innocent form of exaggeration

DT: 93% approval from the locals for this Scottish project

Q: We tried to find that poll but we couldn’t find it

DT: That’s a poll from a newspaper, I’ll have my people get it for you

They couldn’t find it either but said that was a typical polling number for approval.

DT: Life is an act to a large extent

54:25 Trump has been playing the part of Trump for years

Q: Which of the kids will take over for you?

DT: I’d like them to be equal, but you need to have a boss. I’m starting to think about it, It’s easier when you have one boss, but they’re very equal

Trump is very secret about finances, he’s stayed off the market because he doesn’t want to answer to shareholders. No one knows how wealthy he actually is.

Q: Forbes says you’re not as wealthy as you do

DT: They don’t know my assets like I do. I know what the other wealthy people have and I wouldn’t trade with them. I’m a private company, people don’t know my assets.

Trump grew up wealthy, but in other ways it’s part of the American Dream, having taken big risks.

DT: I don’t think of my life as the American Dream, I just do what I like, I don’t think that’s necessarily the American Dream.

Digitized Video File Label: 101101_cjs_366_A

Clip Labels: 101101_cjs_366_A