Subject: RE: For approval: Brad deadline emails
From: "Lopez, Jacquelyn K. (Perkins Coie)" <[email-masked]>
To: "Freundlich, Christina" <[email-masked]>, "Reif, Eric" <[email-masked]>, "Lykins, Tyler" <[email-masked]>, EMail-Vetting_D <[email-masked]>
Date: Wed, 27 Apr 2016 16:52:08 +0000

One highlighted "and" that may be out of place. Also, a gentle flag that if we are citing the $135M figure as the total raised by the RNC it is not really accurate to say it is all to beat us in November because of the new accounts.

Jacquelyn Lopez | Perkins Coie LLP
ASSOCIATE*
700 Thirteenth Street, N.W. Suite 600
Washington, DC 20005-3960
D. +1.202.654.6371
F. +1.202.654.9949
E. [email-masked]<mailto:[email-masked]>
*Admitted in State of Florida; Admission to DC Bar pending.

From: Freundlich, Christina [mailto:[email-masked]]
Sent: Wednesday, April 27, 2016 9:42 AM
To: Reif, Eric; Lykins, Tyler; EMail-Vetting_D
Subject: RE: For approval: Brad deadline emails

ok

From: Reif, Eric
Sent: Wednesday, April 27, 2016 9:20 AM
To: Lykins, Tyler; EMail-Vetting_D
Subject: Re: For approval: Brad deadline emails

Thanks! Comms/legal, let me know if you have any flags.

From: "Lykins, Tyler" <[email-masked]<mailto:[email-masked]>>
Date: Tuesday, April 26, 2016 at 1:43 PM
To: Eric Reif <[email-masked]<mailto:[email-masked]>>, EMail-Vetting_D <[email-masked]<mailto:[email-masked]>>
Subject: RE: For approval: Brad deadline emails

Great

From: Reif, Eric
Sent: Tuesday, April 26, 2016 1:29 PM
To: EMail-Vetting_D
Subject: For approval: Brad deadline emails

Hi all- Below are four emails to send from Brad this week for our monthly deadline. He has already signed off. Let me know if you have any flags.

Thanks,
Eric

-v1(CH)--
Sender: Brad Marshall
Subject:

Friend --

When people support the Democratic Party, they give a lot of reasons why. When you gave $XX on DATE to the DNC, it might have been because you (alt for nds: When folks like you give to the DNC, it's often because you) want to protect the progress that we've made over the past seven years. Or it's because you don't want to see 20 million people lose the peace of mind that comes with affordable health care coverage and because you don't want to see declining graduation rates for our young people and you don't want to see the unprecedented job growth we've experienced over the past 73 months reversed.

The XX donations you've made in this election (alt for nds: the donations grassroots supporters have made in this election) prove just how committed you are to moving this country forward. And we can't thank you enough for that.

Every single day, folks like you are laying the foundation for some critical wins in November in important races all across the country -- not just the presidential race. We're poised to replace governors and senators who are living in the past with Democrats whose vision for the future of this country means actually moving this country into the future.

So right now, I'm coming to you (again) because we need you, NAME. We need you to dig deep and pitch in (again) before our monthly deadline Saturday at midnight. Can I count on you to pitch in $10 or whatever you can to make sure our candidates have the resources they need to win?

LINKS

Thanks, NAME. We can't win without you.

Brad

Brad Marshall
Chief Financial Officer
Democratic National Committee

-v2(EJB)-
Sender: Brad Marshall
Subject:

Democrats have been pretty fortunate this election cycle, NAME. We have two terrific presidential candidates in Hillary Clinton and Bernie Sanders, making us proud with smart, substantive debates and focusing on the issues that really matter. It's a world of difference from the pettiness and name-calling we've seen on the other side. And because Republican senators so often refuse to do their jobs, we've got a map that's in our favor and a good chance to take back our majority.

This is all good news. But unfortunately, Republican in-fighting hasn't distracted them from their desire to beat us -and
 I know that because it's my job to look at the numbers, and so far, the GOP has raised more than $135 million to beat us.

That's a lot of money, NAME. And I'll be honest - it's more than we've raised. But here's a bit more good news: There's still time to build the kind of foundation we need to win in November, we just need grassroots supporters like you to step up and help us cross that finish line. Can I count on you to pitch in $10 or more before this next end of month deadline?

LINKS

Thanks so much. With the help of supporters like you, I know we're going to knock this one out of the park.

Brad

Brad Marshall
Chief Financial Officer
Democratic National Committee

-v3(JGR)-
Sender: Brad Marshall
Subject:

Friend --

I'm going to be very straightforward with you, NAME: We haven't raised as much money as our counterparts on the Republican side. We're coming up short.

According to their most recent FEC reports, the RNC has raised $135 million during this election. That's a hell of a lot of money. And while we might not catch up to their mega-donors, we have another resource that matters even more: you.

With grassroots donors like you pitching in online in amounts like 10 or 15 bucks, we're slowly but surely building up the kind of infrastructure that Democrats all across the country are going to benefit from come November. We're laying the foundation for serious wins -- and we need to keep going. Every time someone like you decides to click that donate button and give whatever you can, it's another voice telling the RNC and the millionaires and billionaires who are backing them that they can't buy this election. We've got the right candidates, and we're fighting on the right side of history -- now, we've just got to see it through 'til November 8th.

So NAME, I'm asking you to be one of those voices right now. Push this button and pitch in $10 or whatever you can to support Democrats up and down the ticket, all across the country.

DONATE BUTTON

Thanks a lot.

Brad

Brad Marshall
Chief Financial Officer
Democratic National Committee

-v4(ER)-
Sender: Brad Marshall
Subject:

Friend -

Last week, the Republican National Committee released their FEC fundraising report from March, and I won't mince words: We got beat. And the Republicans have now raised more than $135 million in total, all to beat us in November.

That means this month's deadline just got that much more important. We need to start making up the difference now if we're going to give our presidential nominee and all our candidates what they need to win in November.

Here's what we have in our online donation records for EMAIL - <link>but frankly, no matter what it says, I need you to pitch in $10 or more right now.</link>

NAME: NAME
TOTAL DONATED FOR 2016: $XX
MOST RECENT DONATION $XX on MM/DD/YY

LINKS

DONORS:
I can promise you this, NAME: We are squeezing every cent out of the $TOTAL you've given so far. And your next $MOST_REC, or whatever you're able to give this time, will go a long way to helping us close this critical fundraising gap.

NONDONORS:
NAME, there's never been a better moment to take that big step and make your first donation of this election. I really mean that. Whatever you're able to give will go a long way to helping us close this critical fundraising gap.

This month's deadline is at midnight on Saturday. I hope I see your donation on the books before then:

LINK

Thanks so much,

Brad

Brad Marshall
Chief Financial Officer
Democratic National Committee

________________________________

NOTICE: This communication may contain privileged or other confidential information. If you have received it in error, please advise the sender by reply email and immediately delete the message and any attachments without copying or disclosing the contents. Thank you.