Subject: Need Approval: [Test] Training Series by Latino Engagement Fund & AFL-CIO: Building Latino Power Research
From: "Gomez, Bridgette" <[email-masked]>
To: "Domino, Cate" <[email-masked]>, "Burke, Morgan" <[email-masked]>, "Lykins, Tyler" <[email-masked]>, "Crystal, Andy" <[email-masked]>, "Dillon, Lauren" <[email-masked]>
Date: Tue, 10 May 2016 11:06:24 -0700

Please let me know if you approve so I can send out to the Latino lists.
Thank you,
Bridgette

From: DNC Hispanic Outreach [mailto:gomezb=[email-masked]] On Behalf Of DNC Hispanic Outreach
Sent: Tuesday, May 10, 2016 11:29 AM
To: Gomez, Bridgette
Subject: [Test] Training Series by Latino Engagement Fund & AFL-CIO: Building Latino Power Research

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Good Morning,

Below you will find information about a training series around Latino voter research led by the Latino Engagement Fund and the AFL-CIO.

Sincerely,
The Community Engagement Team
Democratic National Committee

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Building Latino Power in 2016 & Beyond

On Wednesday, over 100 leaders gathered at the AFL-CIO in Washington to discuss exciting new research that will guide strategy in this election and beyond. Now, we would like to invite you to attend a series of national and state events to unpack the many phases of this research aimed at building Latino power.

A record high number of Latinos will be registered to vote<http://salsa3.salsalabs.com/dia/track.jsp?v=2&c=lEvSxKjkmlb%2BtOmLphPFppn1iN%2BvYVOm> this year. Engaging these voters in the political process will be crucial to efforts to build an enduring progressive majority. Tapping into the community’s strengths to build a permanent culture of participation will be key to creating a stronger, more diverse country.

In order to provide a roadmap to increasing Latino participation in civic and political society, the Latino Engagement Fund and the AFL-CIO sponsored an innovative, multi-modal research study to answer two critical questions:

  1.  How and why do frequent Latino voters participate?
  2.  How can infrequent Latino voters change behavior to emulate the habits of frequent voters?
For the past six months, leading academics, labor organizers, political strategists, and communications specialists have been unpacking these challenges using a comprehensive methodology that tracks cultural and language nuances in both English and Spanish, including:

  *   Review of field testing and public opinion research
  *   Cognitive elicitation interviews and public communication langauge analysis
  *   Qualitative focus groups in key states with both frequent and infrequent voters
  *   On-the-street social norms surveys
  *   Online message dial-test surveys
  *   Telephone surveys
  *   Deep examination of registration, mobilization, and persuasion opportunities in key states
Join the LEF and AFL-CIO for a series of trainings to explore this research.

Connecting With Infrequent Voters
This training will discuss best practices for connecting with infrequent voters, and feature Kelly Rodríguez, Assistant to the Executive Vice President of the AFL-CIO, Lorena Chambers, Advisor to the AFL-CIO and Senior Strategist at Chambers Lopez Strategies, Anat Shenker-Osorio, Founder of ASO Communications, and Celinda Lake, President of Lake Research Partners.
Monday, 5/16 @ 3:00 - 4:30 PM ET
Click here<http://salsa3.salsalabs.com/dia/track.jsp?v=2&c=6DVSpF%2F3xpadtZO78p5X9UGOxkpqBgT8> to register

Nevada Deep Dive
This training will go in-depth into poll results and Latino voter targeting data specific to Nevada, and feature Kelly Rodríguez, Assistant to the Executive Vice President of the AFL-CIO, and Lorena Chambers, Advisor to the AFL-CIO and Senior Strategist at Chambers Lopez Strategies. There will be in-person gathering in Las Vegas with remote access via webinar. Catalist and Lake Research will present.
Wednesday, 5/18 @  4:30 - 6:00 PM ET / 1:30 - 3:00 PT
Click here<http://salsa3.salsalabs.com/dia/track.jsp?v=2&c=GgGV8SS3QESmRPRkRpS82Zn1iN%2BvYVOm> to register

Using Data to Target and Organize
This training will discuss how to use the unique Latino report data provided by Catalist to target individual voters for persuasion and mobilization efforts. Kelly Rodríguez, Assistant to the Executive Vice President of the AFL-CIO, Michael Frias, Chief Client and Marketing Officer at Catalist, and Yair Ghitza, Chief Scientist at Catalist, will present.
Thursday, 5/19 @ 2:30 - 3:30 PM ET
Click here<http://salsa3.salsalabs.com/dia/track.jsp?v=2&c=5oq2x%2FWSGuwJlBoAmpbl0Zn1iN%2BvYVOm> to register
Coming Soon:

  *   Nuances in Spanish language communications
  *   Building a foundation for long-term engagement
  *   State-specific deep dives in AZ, CO, FL, NM, NC, OH, PA, & VA
  *   And much more...
Please join other strategic partners and progressive leaders for these exciting events. We would like to thank our research partners for all their hard work on the many phases of this project:
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