Subject: Re: AAPI Twitter Approval 5.3.2016
From: "Domino, Cate" <[email-masked]>
To: "Bagchi, K.J." <[email-masked]>, "Wei, Shu-Yen" <[email-masked]>
Cc: ContentApprovals_D <[email-masked]>
Date: Tue, 3 May 2016 11:25:45 -0700

The ones that aren’t on Twitter should get quotes then, or some other content to show people. It doesn’t have to be follow asks 3x/month, but there should be something in addition to showing people that these people exist. We should have them speaking to our followers, either by linking to their Twitter account, linking to an interview with them (if publications are doing that for AAPI Heritage month), or including a quote graphic.

From: "Bagchi, K.J." <[email-masked]<mailto:[email-masked]>>
Date: Tuesday, May 3, 2016 at 2:23 PM
To: dominoc <[email-masked]<mailto:[email-masked]>>, "Wei, Shu-Yen" <[email-masked]<mailto:[email-masked]>>
Cc: ContentApprovals_D <[email-masked]<mailto:[email-masked]>>
Subject: RE: AAPI Twitter Approval 5.3.2016

If this moves the ball forward on this, I’m fine. But keep in mind not every AAPI caucus chair is on Twitter.

From: Domino, Cate
Sent: Tuesday, May 03, 2016 2:18 PM
To: Wei, Shu-Yen; Bagchi, K.J.
Cc: ContentApprovals_D
Subject: Re: AAPI Twitter Approval 5.3.2016

The original tweet text doesn’t tell people anything in addition to the graphic. Framing it as a follow is both a value-add for Clark and makes up for the fact that we don’t have a quote or a bio by pointing people to interact with him directly. Sure, some people will follow him without prompting, but you’d be surprised by how much more effective it is to straight-up tell people to do it.

From: "Wei, Shu-Yen" <[email-masked]<mailto:[email-masked]>>
Date: Tuesday, May 3, 2016 at 2:14 PM
To: "Bagchi, K.J." <[email-masked]<mailto:[email-masked]>>, dominoc <[email-masked]<mailto:[email-masked]>>
Cc: ContentApprovals_D <[email-masked]<mailto:[email-masked]>>
Subject: RE: AAPI Twitter Approval 5.3.2016

Wouldn’t people naturally follow the guy anyway because we talked about him in the tweet itself? Since we’re rolling out 1 per day, it would be redundant to keep asking people to follow. We figured we would tell people a little about the caucus chairs and why they do what they do.

From: Bagchi, K.J.
Sent: Tuesday, May 03, 2016 2:09 PM
To: Domino, Cate
Cc: ContentApprovals_D; Wei, Shu-Yen
Subject: RE: AAPI Twitter Approval 5.3.2016

I disagree entirely with the need to ask for action in this context. This is a celebratory month…we highlight and raise the profile of those AAPI leaders who make a difference in organizing for the Democratic Party.  It’s not strange to show followers that there are actually AAPI caucus chairs in CA, GA, NC, VA, NV, etc.  I would love to have full bios and quotes from each person we profile, but we all know that there are limitations on that when creating graphics or drafting tweets.

You can slack me if you still disagree. Or we can chat in person. Let me know.

From: Domino, Cate
Sent: Tuesday, May 03, 2016 1:53 PM
To: Bagchi, K.J.
Cc: ContentApprovals_D; Wei, Shu-Yen
Subject: Re: AAPI Twitter Approval 5.3.2016

My point is that you should be asking them for action and telling them why they should take that action.

I find it a little strange to just show followers AAPI community leaders without telling them more about them or where to learn more about their work.

From: "Bagchi, K.J." <[email-masked]<mailto:[email-masked]>>
Date: Tuesday, May 3, 2016 at 1:50 PM
To: dominoc <[email-masked]<mailto:[email-masked]>>
Cc: ContentApprovals_D <[email-masked]<mailto:[email-masked]>>, "Wei, Shu-Yen" <[email-masked]<mailto:[email-masked]>>
Subject: Re: AAPI Twitter Approval 5.3.2016

I think the original intent of what we were trying to do has become misconstrued.

Let me clarify intent:

We aren't asking for any action from our Twitter followers. Only spotlighting AAPI community leaders who are in the role the graphic points out. We will do is for about 11 different AAPI folks who have passed vet. This fills in the gaps on the weekdays when we aren't posting a Congressional Member Spotlight video.

Sent from my iPhone

On May 3, 2016, at 1:47 PM, Domino, Cate <[email-masked]<mailto:[email-masked]>> wrote:
Is the spotlight for these folks just the graphic? If so, I would change the text to something like this. It’s asking folks to do something, and that he’s a Community Spotlight and his job are evident in the graphic, so no need to repeat.

From: "Bagchi, K.J." <[email-masked]<mailto:[email-masked]>>
Date: Tuesday, May 3, 2016 at 1:43 PM
To: ContentApprovals_D <[email-masked]<mailto:[email-masked]>>
Cc: "Wei, Shu-Yen" <[email-masked]<mailto:[email-masked]>>
Subject: AAPI Twitter Approval 5.3.2016

Our first Community Leader Spotlight is Follow @clarklee for ideas on how to who helps organize AAPI voices in your community CA! #ProgressAAPI #APAHM2016 [GRAPHIC]

Koustubh “K.J.” Bagchi, Esq.
Director of AAPI & Small Business Engagement
Democratic National Committee
Email: [email-masked]<mailto:[email-masked]> | Twitter: @AAPI_Dems<https://twitter.com/AAPI_Dems>
Direct: 202.863.8099 | Cell: 202.374.4165
[Progress_AAPI-01]
Join the conversation!<my.democrats.org/progressaapi>