Subject: RE: Updated Voting Rights Plan
From: "Jefferson, Deshundra" <[email-masked]>
To: Sadie Weiner <[email-masked]>, "Miranda, Luis" <[email-masked]>
Date: Mon, 25 Apr 2016 08:09:27 -0700

Sadie,

I would love to speak with you further, and to include her campaign in our press outreach. Are you available this afternoon to talk?

Best,
Deshundra

From: Sadie Weiner [mailto:[email-masked]]
Sent: Monday, April 25, 2016 11:06 AM
To: Miranda, Luis; Jefferson, Deshundra
Subject: RE: Updated Voting Rights Plan

Thanks, Luis. This all sounds good. The most important thing from my perspective is that Ann Kirkpatrick gets included in press on this. If there are reporters writing, please let me know so we can pitch them an interview with Ann for their story to help raise the profile of her race.

From: Miranda, Luis [mailto:[email-masked]]
Sent: Friday, April 22, 2016 5:03 PM
To: Sadie Weiner <[email-masked]<mailto:[email-masked]>>; Jefferson, Deshundra <[email-masked]<mailto:[email-masked]>>
Subject: FW: Updated Voting Rights Plan
Importance: High

Hi Sadie, we're fleshing out the next stage of our Arizona lawsuit earned media plan and want to get on the same page with you. See our draft below. What do you guys have on tap? Shall we merge them? Deshundra Jefferson, copied here, is coordinating for us.

[SigDems]<http://www.democrats.org/>Luis Miranda, Communications Director
Democratic National Committee
202-863-8148 - [email-masked]<mailto:[email-masked]> - @MiraLuisDC<https://www.twitter.com/MiraLuisDC>

From: Jefferson, Deshundra
Sent: Friday, April 22, 2016 12:20 PM
To: Miranda, Luis
Subject: Updated Voting Rights Plan
Importance: High
Arizona Lawsuit - Communications Plan

Launch - Thursday April 14, 2016

Working with the DSCC, we placed a story in The Washington Post announcing the lawsuit on April 14, and published a Medium post from DNC CEO Amy Dacey on why we were filing suit. The initial roll out generated well over 100 earned media mentions. Among our most prominent placements: CNN, MSNBC, The New York Times, U.S. News & World Report, Politico, AP, Reuters, The Guardian, and The Nation.

National Surrogates: Chair Rep. Debbie Wasserman Schultz, Graham Wilson and/or Bob Bauer, Donna Brazile, Barbara Arnwine, Pratt Wiley, Luis Miranda. We also need a strong, national Hispanic surrogate.

Arizona Surrogates: Rep. Ruben Gallego, Rep. Raul Grijalva, and Arizona Democratic Party Executive Director Sheila Healy. Reverend Benjamin Thomas, Sr., Chairman of the Arizona Commission of African-American Affairs and Cloves Campbell, the Executive Director of the Arizona Commission of African-American Affairs are possible surrogates.

Native American Surrogates: Stephen Lewis (Gila River), President Russell Begaye (Navajo), Lisa Blackhorse (AZ Native American Caucus), Peterson Za (Navajo), Delia Carlyle (Ak-Chin), Chairman Terry Rambler (San Carlos)

Week of April 25
The DGA may decide to sign on to the lawsuit; if so, we will issue a press release and pitch to the story to national and Arizona reporters

Place the Chair's op-ed in The Arizona Republic

Work with Donna Brazile on writing an op-ed for CNN.com

Pitch an investigate piece on the modern fight for voting rights to Ebony, the largest African-American magazine

Week of May 2
Contact The Arizona Republic to set up an editorial board meeting with Sheila Healy

Contact USA Today and The Washington Post (which owns The Arizona Republic) to set up editorial board meetings

Week of May 9
Editorial board meetings with USA Today and The Washington Post

Set up legal briefings with key allies and reporters who cover voting rights: Jesse Wegman from The New York Times, Patrick Caldwell from Mother Jones, Ari Berman from The Nation, Michael Waldman from the Brennan Center, Tierney Sneed from TPM, Alice Ollstein from ThinkProgress

Draft op-eds for Native American leaders

Draft an op-ed for the Arizona Informant

Week of May 16
It's been roughly a month since the lawsuit was filed, and we should issue a release with a "countdown" to the election calling on the Courts to move forward with the lawsuit given how close we are to the November election.

Submit an op-ed to Univision.com from our national Hispanic surrogate calling for an immediate need to move the case forward
Book Rep. Raul Grijalva on Univision 33 (local Phoenix affiliate) and Telemundo 39 (also local Pheonix affiliate) to discuss the status of the lawsuit.

Book an interview for Barbara Arnwine with MSNBC's Al Sharpton

Book radio interviews for Barbara Arnwine with Roland Martin

Place an op-ed in The Arizona Informant on behalf of our local African-American surrogates

Place op-eds in local Native American media outlets: Indian Country Today, and Navajo Times
Book radio interviews for our Native American surrogates on KTNN Radio

Do a Thursday or Friday press round-up with all of our hits

Week of May 23
Continue efforts from the previous weeks with more radio and TV bookings.

Book Rep. Raul Grijalva on Spanish-language public affairs shows, such as Horizonte with José Cárdenas (PBS).
Book an interview for Barbara Arnwine with NewsOne's Roland Martin

Book radio interviews for Barbara Arnwine with Tavis Smiley and Tom Joyner

Place op-eds in local Native American media outlets: Navajo Hopi Observer, Ak-Chin O'odham Newspaper

Week of May 30
Possible op-ed tying the right to vote to the Independence Day holiday. The theme should be citizenship, and how our most fundamental right is under attack.

Week of June 6
Set up a second round of legal briefings with key allies and reporters who cover voting rights: Jesse Wegman from The New York Times, Patrick Caldwell from Mother Jones, Ari Berman from The Nation, Michael Waldman from the Brennan Center, Tierney Sneed from TPM, Alice Ollstein from ThinkProgress

Draft op-eds for La Opinion and Prensa Hispana de Phoenix

Week of June 13
It's been roughly two months since the lawsuit has been filed, and depending on the status of the case we should do another "countdown" release.

Book our top Spanish-language surrogates for an one-one-one interview with Jorge Ramos on "Noticiero Univision" and/or "Al Punto." José Díaz-Balart and María Celeste Arrarás are Telemundo's top anchors, and we should book one-on-one interviews with either one of them.

Submit a joint op-ed from Reps. Ruben Gallego and Raul Grijalva in local/regional press (La Opinion and Prensa Hispana de Phoenix) calling on the court to take immediate steps to move the case forward.

Book Sheila Healy from the Arizona Democratic Party for English language press, such as Arizona Horizon (PBS).
Book Rep. Raul Grijalva on La Onda AM 1190 - a radio station that lots of working class folks listen to. AZ Dems have already been on this station, and have a good working relationship with them.

Do a Thursday or Friday press round-up with all of our hits

[SigDems]<http://www.democrats.org/>Deshundra Jefferson, Southern Regional Communications Director
Democratic National Committee
[email-masked]<mailto:[email-masked]> | (202) 863-8112