Subject: RE: Rollout tic toc
From: Patrice Taylor <[email-masked]>
To: April Mellody <[email-masked]>, Tracie Pough <[email-masked]>
Cc: Leah Daughtry <[email-masked]>, "Miranda, Luis" <[email-masked]>, Dana Vickers Shelley <[email-masked]>
Date: Sat, 21 May 2016 11:57:52 -0700

All,
As a reminder, the dial in information for our call is below:

1-866-810-8093
202-479-5131-code

Talk to you at 3pm et!

From: April Mellody [mailto:[email-masked]]
Sent: Saturday, May 21, 2016 2:21 PM
To: Tracie Pough <[email-masked]>
Cc: Leah Daughtry <[email-masked]>; Patrice Taylor <[email-masked]>; Miranda, Luis <[email-masked]>; Dana Vickers Shelley <[email-masked]>
Subject: Re: Rollout tic toc

Thanks, Tracie. Adding Dana who will be on the call too.

On May 21, 2016, at 2:18 PM, Tracie Pough <[email-masked]<mailto:[email-masked]>> wrote:
All- I took the liberty of making some edits to this draft rollout plan based on the conversation some of us had last night with DWS.  Obviously, there's more discussion and coordination needed as well as message guidance from Leah and April and assignment of tasks which is why we are doing this call.

Looking forward to talking soon. Hope you had a good flight Leah.

DRAFT ROLLOUT

Saturday May 21

Chair's office tee up Sunday calls for DWS - Chair's Office

Draft and Finalize Public Affairs Guidance - DNCC

  *   Talking Points
  *   Q&A
Draft Medium Posts by former Chair's - ????

Finalize Press Release -get quotes from DWS, Cummings  etc.

Lock In Preview/Launch Story Reporter - DNCC

  *   Recommendation: Greg Sargent, Washington Post
  *   Other thoughts?
Identify and Secure Validators

  *   Tee up Cummings and one other appointees to be on message, and to speak with the reporter for the preview/launch story
Sunday May 22<x-apple-data-detectors://3>
Pitch New Day ???? and Andrea Mitchell without details

Notification calls by DWS 1 -3 pm

Prep DWS and Cummings

Hold calls with the reporter with

  *   DWS
  *   Cummings
  *   TBD appointee
  *   Convention team / Party Affairs for background
Lock in New Day and Andrea Mitchell???

10:00 PM<x-apple-msg-load://0A853DAA-ADC9-446B-AEA6-F8E0A25EE453/> Embargo on Preview/Launch Story lifts for web (Preview story runs online)

Pitch Paul Kirk and Howard Dean on co-signing a Medium Post on what happens at convention / praising platform drafting moving forward

Monday May 23<x-apple-data-detectors://6>
Campaigns, Leadership and  DNC Notification calls (REID, NP, JEC, officers, etc.)  - this may need to happen Sunday night

Preview / Launch story runs in print in Washington Post

6:40 AM<x-apple-msg-load://0A853DAA-ADC9-446B-AEA6-F8E0A25EE453/> - DWS on New Day??? Not sure we want to do this.

AM Begin Pitching Cummings/ other platform members to Cable Television

12:10 PM<x-apple-msg-load://0A853DAA-ADC9-446B-AEA6-F8E0A25EE453/> - DWS on MSNBC (Andrea Mitchell)

9pm<x-apple-msg-load://0A853DAA-ADC9-446B-AEA6-F8E0A25EE453/> Medium Post online
* Send to morning TV producers
* Send to morning tipsheets (Playbook, etc)

Cummings/ possibly other platform members interviews throughout afterrnoon and into Tuesday the 24th<x-apple-data-detectors://11>

- TP