Subject: Re: FW: Press events re: this week’s Trump/Ryan meeting
From: Zac Petkanas <[email-masked]>
To: "Miranda, Luis" <[email-masked]>
Cc: "Paustenbach, Mark" <[email-masked]>
Date: Thu, 12 May 2016 07:24:08 -0400

Ok. I remember now you said you sent this guidance before we had our
conversation about messaging.

On Wed, May 11, 2016 at 8:10 PM, Miranda, Luis <[email-masked]> wrote:

> Hi Zac. This is how we framed it for state parties.
>
>
>
> *From:* Walker, Eric
> *Sent:* Wednesday, May 11, 2016 9:13 AM
> *To:* [email-masked]
> *Subject:* Press events re: this week’s Trump/Ryan meeting
>
>
>
> Hey everyone –
>
>
>
> Tomorrow, Donald Trump is coming to Washington D.C. to meet with Paul
> Ryan, Reince Priebus, and Mitch McConnell. The Ryan meeting is the
> highlight because Ryan has withheld his endorsement of Trump thus far. This
> is an ideal opportunity to highlight the historic mess that is the
> Republican Party, with the Speaker of the House of Representatives not
> ready to fully endorse his Party’s nominee, and a slew of former GOP
> presidential candidates, former Republican presidents and vulnerable Senate
> and House candidates trying to distance themselves from their standard
> bearer.
>
>
>
> *We’re asking state party communications directors to put together events
> around Thursday morning’s Trump-Ryan meeting* to deliver the message that
> while Trump and Ryan may have a personal disagreement, they are both
> pushing the same divisive and dangerous agenda. We’re also asking state
> party communications directors to echo these events with op-eds and letters
> to the editor in local papers, and surrogates on television and radio.
>
>
>
> Attached please find a packet with materials to put together an event. In
> this packet you’ll find:
>
>
>
> ·         Sample talking points / message guidance
>
> ·         A sample advisory
>
> ·         A sample press release
>
> ·         A sample op-ed
>
> ·         Four sample letters to the editor
>
> DNC can offer national surrogates to appear via satellite or phone on
> local television and radio broadcasts to amplify the message. Please reach
> out to [email-masked] if you would like to book one of our surrogates.
> Members of Congress and Senators who are currently in Washington can also
> use our studio to do local hits.
>
>
>
> Here’s what we’re looking for in terms of event logistics:
>
>
>
> ·         Types of speakers:
>
> o   State Party Chairs, Vice-Chairs, and EDs
>
> o   Local Elected Officials
>
> o   Allied Groups – Planned Parenthood, NAACP, Mi Familia Vota, etc.
>
> o   Labor
>
> o   People sharing personal stories
>
> ·         About 15-20 supporters
>
> ·         Signs that say “Reject the Trump-Ryan Agenda” – we have a
> mockup that can be found here <http://Trump-Ryan-Sign.pdf>.
>
> ·         A big push to get local TV to the event – studies show that
> local TV is the dominant player in most markets and Americans trust local
> TV news about 20 points more than they trust national TV news.
>
> The Republican Party has elevated offensive policies and extreme voices
> using divisive campaigns for years, and now they’re stuck with Donald
> Trump’s reckless and dangerous campaign heading into the general election.
> We have to make sure we hold Republicans in Congress and in every state
> accountable for their Party’s dysfunction as they chaotically tumble toward
> the general election.
>
>
>
> And while Republicans argue, Democratic voters are overwhelming in
> agreement that our primary has been exciting, and large majorities would
> support either one of our candidates.
>
>
>
> This meeting is also a reminder that what Trump has promised and what
> Republicans up and down the ballot have pushed for is the same brand of
> trickle-down economic policies that help those at the top while costing
> hardworking Americans. It’s the same old Republican playbook of cutting
> taxes for the rich at the expense of middle-class families, opposing
> measures like equal pay and paid family leave, and reckless policies that
> would only to drag America back into a recession
> <http://www.theatlantic.com/business/archive/2016/05/donald-trumps-economy/481743/>.
> We can’t afford to go back to losing 800,000 jobs a month as the last
> Republican president left office.
>
>
>
>
>
> Eric Walker
>
> [email-masked]
>
> 732-991-1489
>
> @ericmwalker <https://twitter.com/ericmwalker>
>
>
>