Subject: FW: Platform drafting rollout
From: "Miranda, Luis" <[email-masked]>
To: "Paustenbach, Mark" <[email-masked]>
Date: Fri, 20 May 2016 16:49:01 -0700

FYI

From: Miranda, Luis
Sent: Friday, May 20, 2016 7:48 PM
To: [email-masked]; Tracie Pough; Banfill, Ryan
Subject: RE: Platform drafting rollout

There is a lot of reporter interest and plenty of outlets are chasing the story after the Ann Gearan story claimed the DNC would be offering concessions, but so long as you haven't called the people you'll be appointing to confirm they will definitely be on, we can probably hold it. Then we could work the story over Saturday and Sunday, and have our roll out on Monday morning. If the campaigns told these people they would definitely be on, then it will be pieced together more quickly and we would have to execute on a faster timeline.

For a Monday roll out we would want a call with Cummings and a reporter tomorrow or early Sunday, with your calls to the members to confirm their appointment on Sunday night.

The Tic Toc would be roughly:

Saturday May 21

Finalize Public Affairs Guidance

  *   Talking Points
  *   Q&A

Secure Validators

  *   Tee up Cummings and one other appointee to be on message, and to speak with the reporter for the preview/launch story

Finalize Press Release

Lock In Preview/Launch Story Reporter

  *   Recommendation: Greg Sargent, Washington Post

Pitch New Day and Andrea Mitchell without details

Schedule Sunday notification calls

Sunday May 22

Hold calls with the reporter with

  *   DWS
  *   Cummings
  *   TBD appointee
  *   Convention team / Party Affairs for background

Lock in New Day and Andrea Mitchell

Notification calls start at 8pm ET

10:00 PM Embargo on Preview/Launch Story lifts for web (Preview story runs online)

Pitch Paul Kirk and Howard Dean on co-signing a Medium Post on what happens at convention / praising platform drafting moving forward

Monday May 23

Preview / Launch story runs in print in Washington Post

6:40 AM - DWS on New Day

Begin Pitching Cummings to Cable Television

12:10 PM - DWS on MSNBC (Andrea Mitchell)

Lock in Dean / Kirk Medium Post (Send them draft)

9pm Medium Post online
* Send to morning TV producers
* Send to morning tipsheets (Playbook, etc)

Cummings interviews throughout afterrnoon and into Tuesday the 24th

________________________________________
From: [email-masked] [[email-masked]]
Sent: Friday, May 20, 2016 6:36 PM
To: Miranda, Luis; Tracie Pough; Banfill, Ryan
Subject: Platform drafting rollout

Luis, I do want to go with the Monday morning WP/New Day/Andrea Mitchell plan for the rollout. I asked Leah to hold and said I would be happy to talk to her. She is concerned it will leak before then but I think we can mostly keep it contained.

Please let me know what you think.

DWS