Subject: @LuisMiranda, here’s how to easily reach your customers on Twitter
From: Twitter for Business <[email-masked]>
To: <[email-masked]>
Date: Thu, 19 May 2016 03:07:32 -0400

Targeting best practices. <http://s1259914507.t.en25.com/e/er?s=1259914507&lid=14493&elqTrackId=a3bd75f8152e494c820d6fdf046fd61c&elq=48f63aec367b433485232881cdb1ee20&elqaid=6180&elqat=1>                                          

<http://s1259914507.t.en25.com/e/er?s=1259914507&lid=14494&elqTrackId=552b9962a8ff4507b659d28808cb4fa4&elq=48f63aec367b433485232881cdb1ee20&elqaid=6180&elqat=1>                               

"Twitter for Business"              <http://s1259914507.t.en25.com/e/er?s=1259914507&lid=14494&elqTrackId=168b56cdc0134a61b0a45e377b69b43c&elq=48f63aec367b433485232881cdb1ee20&elqaid=6180&elqat=1>                           

Reach your ideal audience                                            

Start a campaign                                                                  <http://s1259914507.t.en25.com/e/er?s=1259914507&lid=14494&elqTrackId=81cd78e89b674c17b4d3a4e1f7f69cbc&elq=48f63aec367b433485232881cdb1ee20&elqaid=6180&elqat=1>                                                                                              

Hi@LuisMiranda                                            

Your potential customers are waiting for you on Twitter — finding them just takes a little practice and experimentation. Here are some simple tips to help you connect:                                     

Setup                                                        

Choose one main targeting option per campaign so you can easily see what’s driving the most results for your business. Once you’ve chosen interests, followers or keywords as your main targeting type, you can always refine by geography, language or device.                                                        

Keyword targeting                                                        

Use conversational words or phrases that your desired audience would Tweet. For example, you may add the keywords “hungry” or “burger”, instead of “dining” or “restaurants.” Aim to include 50-100 keywords per campaign.                                                        

Follower targeting                                                        

Include 20-30 @usernames per campaign, and separate different groups into unique campaigns. For example, you might run one campaign targeting the followers of businesses with similar offerings, and another targeting the followers of relevant media accounts.                                                        

Segment by device                                                        

Split your campaigns between mobile and desktop. People behave differently when they’re on their phones than they do when sitting behind a computer.                                                        

Visit Twitter Ads today to apply what you’ve learned —
your next loyal customer is waiting.                      

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