Subject: Re: DNC's (First) Weekly Segment on SIRIUS XM
From: "Manriquez, Pablo" <[email-masked]>
To: "Miranda, Luis" <[email-masked]>
Date: Fri, 6 May 2016 15:02:40 -0700

We can basically shape this segment to make it what we want. Doesn’t have to be the same talker every week…but SIRIUS producers suggest that using a consistent talker is the best way to build an audience around the segment.

For our first segment on Weds, I suggest we book DWS, then go from there. If she’s unavailable, I say you take it, per standing protocol that you or DWS debut all shows for DNC.

On May 6, 2016, at 5:12 PM, Miranda, Luis <[email-masked]<mailto:[email-masked]>> wrote:

Oh if they need someone every week and it has to be the same person, that doesn’t work.

<http://www.democrats.org/>Luis Miranda, Communications Director
Democratic National Committee
202-863-8148 – [email-masked]<mailto:[email-masked]> - @MiraLuisDC<https://www.twitter.com/MiraLuisDC>

From: Manriquez, Pablo
Sent: Friday, May 06, 2016 4:55 PM
To: Miranda, Luis; Pratt Wiley
Cc: Jefferson, Deshundra
Subject: Re: DNC's (First) Weekly Segment on SIRIUS XM

Smaller group - Make sure Donna knows this particular segment is an ongoing commitment. We need someone who is always available at 8:20am on Weds and responsive (via text at least) when I'm locking in each week's topic & briefing. For this one, I won't book anyone who I can't directly reach. Let's give her until COB today. Otherwise lets go with someone else for this one.

Note: if this doesn't work out for her we'll have one-off segments on SIRIUS's "Progress" and "Urban" stations that might be better for Donna if she wants them.

Sent from my iPhone

On May 6, 2016, at 2:42 PM, Miranda, Luis <[email-masked]<mailto:[email-masked]>> wrote:
I’ll check in with her.

<http://www.democrats.org/>Luis Miranda, Communications Director
Democratic National Committee
202-863-8148 – [email-masked]<mailto:[email-masked]> - @MiraLuisDC<https://www.twitter.com/MiraLuisDC>

From: Jefferson, Deshundra
Sent: Friday, May 06, 2016 2:40 PM
To: Miranda, Luis; Manriquez, Pablo; Wei, Shu-Yen
Cc: Walker, Eric; Dillon, Lauren; Paustenbach, Mark; Freundlich, Christina; Regional Press; Pratt Wiley
Subject: RE: DNC's (First) Weekly Segment on SIRIUS XM

Pratt hasn’t heard back from Donna as of yet. Will give you a heads up when we hear back.

From: Miranda, Luis
Sent: Friday, May 06, 2016 2:37 PM
To: Manriquez, Pablo; Wei, Shu-Yen
Cc: Walker, Eric; Jefferson, Deshundra; Dillon, Lauren; Paustenbach, Mark; Freundlich, Christina; Regional Press; Pratt Wiley
Subject: RE: DNC's (First) Weekly Segment on SIRIUS XM

Sirius has a ton of subscribers, and it raises to Donna level in part because it should be fine with her contract issues. We can’t use her on TV so we should maximize her here…assuming she’s able.

<http://www.democrats.org/>Luis Miranda, Communications Director
Democratic National Committee
202-863-8148 – [email-masked]<mailto:[email-masked]> - @MiraLuisDC<https://www.twitter.com/MiraLuisDC>

From: Manriquez, Pablo
Sent: Friday, May 06, 2016 1:52 PM
To: Wei, Shu-Yen
Cc: Walker, Eric; Jefferson, Deshundra; Miranda, Luis; Dillon, Lauren; Paustenbach, Mark; Freundlich, Christina; Regional Press; Pratt Wiley
Subject: Re: DNC's (First) Weekly Segment on SIRIUS XM

I agree w Shu Yen. So what's a specific hook we can offer within the context of State of the Race?

Sent from my iPhone

On May 6, 2016, at 12:45 PM, Wei, Shu-Yen <[email-masked]<mailto:[email-masked]>> wrote:
It would be great to do messaging on our specialty portfolio stuff as mentioned before, women, minorities, etc. We can engage local/national surrogates that also might not get a lot of play elsewhere.

From: Walker, Eric
Sent: Friday, May 06, 2016 12:41 PM
To: Jefferson, Deshundra; Miranda, Luis; Manriquez, Pablo
Cc: Dillon, Lauren; Paustenbach, Mark; Freundlich, Christina; Regional Press; Pratt Wiley
Subject: RE: DNC's (First) Weekly Segment on SIRIUS XM

Does this raise to donna level though? Contract issues + not sure how big audience is for this show

From: Jefferson, Deshundra
Sent: Friday, May 06, 2016 12:38 PM
To: Miranda, Luis; Manriquez, Pablo
Cc: Dillon, Lauren; Paustenbach, Mark; Freundlich, Christina; Regional Press; Pratt Wiley
Subject: RE: DNC's (First) Weekly Segment on SIRIUS XM

I am copying Pratt so that he can reach out to her. I know that Donna has a contract with ABC and CNN. Not sure how that impacts radio requests.

From: Miranda, Luis
Sent: Friday, May 06, 2016 12:37 PM
To: Manriquez, Pablo
Cc: Dillon, Lauren; Paustenbach, Mark; Freundlich, Christina; Regional Press
Subject: RE: DNC's (First) Weekly Segment on SIRIUS XM

Plenty we can do there. Let’s find out if Donna Brazile can do this.

<http://www.democrats.org/>Luis Miranda, Communications Director
Democratic National Committee
202-863-8148 – [email-masked]<mailto:[email-masked]> - @MiraLuisDC<https://www.twitter.com/MiraLuisDC>

From: Manriquez, Pablo
Sent: Friday, May 06, 2016 12:35 PM
To: Miranda, Luis
Cc: Dillon, Lauren; Paustenbach, Mark; Freundlich, Christina; Regional Press
Subject: Re: DNC's (First) Weekly Segment on SIRIUS XM

Plus regional press. Any thoughts on what we should talk about this segment? They’re very interested in talking about voting rights and state of the race sort of things.Thanks!

Sent via the Samsung GALAXY S®4, an AT&T 4G LTE smartphone

-------- Original message --------
From: "Manriquez, Pablo" <[email-masked]<mailto:[email-masked]>>
Date: 05/05/2016 12:53 PM (GMT-05:00)
To: "Dillon, Lauren" <[email-masked]<mailto:[email-masked]>>, "Miranda, Luis" <[email-masked]<mailto:[email-masked]>>
Cc: "Paustenbach, Mark" <[email-masked]<mailto:[email-masked]>>, "Freundlich, Christina" <[email-masked]<mailto:[email-masked]>>
Subject: DNC's (First) Weekly Segment on SIRIUS XM
Hi Team: I booked a weekly segment on “The Morning Briefing” of SIRIUSXM’s POTUS Channel. It will occur every Wednesday at 8:20AM EST and will run 7-8 minutes. We can shape this segment to be what we want it to be. Some options to consider:

  *   Push oppo…craft a weekly hit job that Research and Comms agree on. This will require a process that makes sense…like agreeing on an oppo point in the Friday week ahead; locking in consensus with show producers on Monday morning; pulling the research on Monday afternoon; synthesizing toplines and briefing on Tuesday; and amplifting the segment on Weds (factivist, social?).
  *   Reward/empower state parties…perhaps by booking a different state party talker every week to lend their local perspective on a national topic that relates to the general. This will require less process on our end as it will be up to State Party teams to deliver our TPs via a local perspectives.
  *   Assign the segment to a specific DNC talker. SIRIUS feels that this option works best to curate an audience through a familiar voice they associate with our DNC brand. Given the ongoing nature of the POTUS Radio team’s commitment, if we go this way, we should assign the segment to someone who will never have another booking obligation in the 8:20AM EST slot. This, in effect, would be their show, their audience to build like Donna does on CNN.

Happy to discuss at tomorrow’s Week Ahead, but those are my thoughts. I’m negotiating similar segment cycles with SIRIUS’s “Urban” (topic: voting rights) and “Progress” (audiences: gay, afam), and will continue to expand as I connect with the rest of their producers next week.

To wit — Think of this as an opportunity to build the election’s finest broadcast messaging specialists around inter-departmental briefing processes that make sense. Here to help!

Pablo

Pablo Manriquez
Democratic National Committee
Phone: 202.572.5488
Email: [email-masked]<mailto:[email-masked]>
web: democrats.org<http://www.democrats.org/>
Twitter: @Pablo_DNC

Pablo Manriquez
Democratic National Committee
Phone: 202.572.5488
Email: [email-masked]<mailto:[email-masked]>
web: democrats.org<http://www.democrats.org/>
Twitter: @Pablo_DNC

Pablo Manriquez
Democratic National Committee
Phone: 202.572.5488
Email: [email-masked]<mailto:[email-masked]>
web: democrats.org<http://www.democrats.org/>
Twitter: @Pablo_DNC