Subject: CycleLife May Newsletter - Colnago Promo, Events, Online Massage Booking, Retail News, Results, Group Rides, and Bootcamps!
From: "CycleLife USA" <[email-masked]>
To: <[email-masked]>
Date: Wed, 12 May 2010 12:05:06 -0400 (EDT)

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CycleLife May Newsletter - Colnago Promo, Events, Online Massage Booking, Retail
 News, Results, Group Rides, and Bootcamps!
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May 2010

Table of Contents

Join us on Facebook
Colnago Promo
May Events
$10 Off Massage Promo
New From Retail
Race Highlights
Summer Group Rides
Power Hour Lunch Bootcamps

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One thing that is so satisfying about working at CycleLife is watching hard work
 pay off. We work hard to equip, educate, and motivate our customers. And in turn
you work hard to achieve your goals.

The hum of CompuTrainer classes is slowly fading, but the images of filled classes
in the dead of winter -- everyone giving it their all despite the weather -- are
 still crystal clear. With big races and triathlons just around the corner, May 
is about taking your goals by storm. You've done the work, now reap the benefits.

In this month's newsletter:

* Colnago Promotion

* Great events ... a Giro BBQ and Bike To Work Day

* A Massage Promotion. Recovery is KEY!

* New products in retail including wetsuits, swim training aids, and jerseys

* Athlete result highlights

* Lunchtime bootcamp ... work out, shower, and eat in under and hour
Enjoy!
John
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Join Us On Facebook

It changes every week - friending, following, joining, liking, "fanning". Whatever
it's called this week, we encourage users of Facebook to find us at facebook.com/cyclelifeusa
[http://r20.rs6.net/tn.jsp?et=1103390687920&s=1738&e=001osbjjMg_4hXceX62ek1GeLXWoPHHGDEDfK4DRpLi6WOHOxRsNoVgxxf-1oV3EH5Jo1zCAt9KgaQYCA-ydmwsaYkf25IowBC2YT_5Y0omsPDK8iaGVco5o2HASer6nsP5]and
make this official. Highlights include more frequent updates, breaking news, Facebook
exclusive sales, and the ability to shut us up if we annoy you.

Find us on Facebook [http://r20.rs6.net/tn.jsp?et=1103390687920&s=1738&e=001osbjjMg_4hXceX62ek1GeLXWoPHHGDEDfK4DRpLi6WOHOxRsNoVgxxf-1oV3EH5Jo1zCAt9KgaQYCA-ydmwsaYkf25IowBC2YT_5Y0omsPDK8iaGVco5o2HASer6nsP5]
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Colnago Promotion May 12th - May 30th

When Ernesto Colnago visited CycleLife, he flipped through the Campagnolo anthology
and gave us a verbal history of Giro de Italia, Colnago, and Campy. It was a special
treat for everyone in the room.

It got us thinking ... what better way to celebrate the Giro than with a Colnago
 promo? Great idea! So ... during the Giro (May 12th - May 30th), we're offering:

* 10% off Colnago bikes and frames

* Free Signature Fit ($425 value)
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May Events

CycleLife BBQ - Sunday - 5/30 Last fall we hosted a BBQ for Octoberfest, and we 
had so much fun that we're doing it again, this time to celebrate the final stage
of the 2010 Giro de Italia.

The first three days of the Giro have been absolutely crazy [http://r20.rs6.net/tn.jsp?et=1103390687920&s=1738&e=001osbjjMg_4hWyUh6C1idAsyyr-pcmPgaOWmiDawJViEmgx7qtIChB3nxehXrorRa2eIqjil0a8_XIvLmPb3UgJEDo-ohJzXVg7hsHRKulX3aj44kyIEs5SgrB6smtL68WOBaS3rOKPRKHkXeEX5X9VtG4EsHTpR9IYs8j7SG2iJ35IOW99jwPOPnINvf0BSlqkkJB-Wf95bgb2vSzmB8MCZ7r9mSW_plDVIDe-CESjie0SLKpATCTR5n9XYKWWw9R-zQXBQnadWB_YMKQuPJ1h1_CNksv5VkL_1HR_AhEDws=].
What were they thinking when they started in Holland? In case you haven't heard,
 DC is the top candidate [http://r20.rs6.net/tn.jsp?et=1103390687920&s=1738&e=001osbjjMg_4hWnpR-fxm0pIdZ3iUJf5jbuxBuzHe0Ecexbtax9sMYDt48EZo5Gdk0V7GeOJkXNSmg2IgsN5K6DSoNtYZ_y8AsBNoFxTwACRJXTjZJ1hzPrvSTpavMzGXUKtIDAONRJXuWySONKc6lNZ5s6Po_F9dWrH6EsyN0NUmNF5EpGzcOI1_3KWJ21wKi5]
for the 2012 Giro host starting city. Keep your fingers crosseed ... at a minimum
we're above sea level and have no wind turbines.

We welcome back our resident grill (and service) master Michael Esmonde as he cooks
up free burgers, Italian sausage, and other picnic fare. Come and enjoy food and
 beverages with the extended CycleLife family.

Bike To Work Day - Friday - 5/21 CycleLife will be at two locations. Once again,
 we will be staffing a bike-to-work pitstop at National's Stadium [http://r20.rs6.net/tn.jsp?et=1103390687920&s=1738&e=001osbjjMg_4hXDgE6XPbxqUYYpkFZghk3o7FvWSpx3E1inKxBEdnXP4EghqCUVGNgLMM3Yc9RCbFMTWi8SR-SaSgEnBT2YCT28O2JtYqSjSe9touPfcyhpGk1OUPlTCZfoZPR1-5NjKP8ilpEehnl4IA==].
Roll on by for a quick adjustment, register for the bicycle giveaway, and pick up
some freebies.

And don't forget our festitivites at 3255 K Street NW. As you roll down the Capital
Crescent Trail between 6AM and 9AM (yes, 6AM), say hello, enjoy a free cup of coffee,
and register for the 2nd Annual Commuter Challenge. Most importantly, on 5/21 RIDE
YOUR BIKE!
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Book Online and Save $10 Off All 60m+ Massages

To celebrate the convienience of online booking, we're offering $10 off all 60+ 
minute massages booked online in the month of May. Inspired by her work with professional
runners, pro football players, Olympic athletes, and Kona qualifiers as well as 
talented age groupers, therapist Jodi Scholes has rolled out the new CycleLife massage
offering
Book A Massage [http://r20.rs6.net/tn.jsp?et=1103390687920&s=1738&e=001osbjjMg_4hW0Szw_CbzfnXL7Z_M4Eo8eZFbqvhw22ZlS9Fxbfmvr3Ot0uQT0jLWagJ-ugK240GS-qwb1koWHkch4sNJ_6k4_mUpuCq4Qq3Bu2D9hG2z6fZ3G88I_nX3LSfQCOnheW8AB1HC25-ijDDOIwzw52VzwMwyPpYM3tGVwbtpJDznxhA==]
[http://r20.rs6.net/tn.jsp?et=1103390687920&s=1738&e=001osbjjMg_4hW0Szw_CbzfnXL7Z_M4Eo8eZFbqvhw22ZlS9Fxbfmvr3Ot0uQT0jLWagJ-ugK240GS-qwb1koWHkch4sNJ_6k4_mUpuCq4Qq3Bu2D9hG2z6fZ3G88I_nX3LSfQCOnheW8AB1HC25-ijDDOIwzw52VzwMwyPpYM3tGVwbtpJDznxhA==]
Visit our online reservation site! [http://r20.rs6.net/tn.jsp?et=1103390687920&s=1738&e=001osbjjMg_4hW0Szw_CbzfnXL7Z_M4Eo8eZFbqvhw22ZlS9Fxbfmvr3Ot0uQT0jLWagJ-ugK240GS-qwb1koWHkch4sNJ_6k4_mUpuCq4Qq3Bu2D9hG2z6fZ3G88I_nX3LSfQCOnheW8AB1HC25-ijDDOIwzw52VzwMwyPpYM3tGVwbtpJDznxhA==]

CL Sports Nut:
CylceLife's signature session; A full body Sports Massage lasting 60 or 90 minutes.
This appointment will be dedicated to recovering after tough workouts as well as
 regenerating muscle tissue. Client will finish session feeling worked over, but
 relaxed.
D.M.T. Do whatchur Mamma Told you  Get a massage! This will be a Deep Muscle Tissue
and Trigger Point massage lasting  60 or 90 minutes. Bring a stick to bite on (just
kidding). The after effects leave a client feeling 'wrung out'. It is strongly recommended
not to train after a deep muscle massage for 12-24hours.
Leg Regeneration: 30 minute session. Specifically designed session to repair and
 regenerate legs and lower back. This is a  replica of sessions taken from years
 of working with pro athletes.
Head Trip:  30 or 60 minute session (if you don't say we'll assume you want 60 minutes)
of Back Neck and Shoulder massage.
TLC: This massage will promote relaxation using Swedish massage techniques. Do you
feel beat up? A TLC session will send you to your 'happy place'.
Hey Baby: A specialized session for the hot mamma. This Pre Natal massage is appropriate
during all trimesters.
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New From Retail

Swim Accessories
To compliment our masters swim classes, CycleLife now carries TYR swim training 
aids [http://r20.rs6.net/tn.jsp?et=1103390687920&s=1738&e=001osbjjMg_4hWOPHZb0AfYMxtxrUpS9hCkA-lVQKAoVMnIFJcveF3PBu3DPfRT7GWCn1rSlcF-Esz-yjHLzsG_dKtj5CqdIkpm_N-iJEDocLuYC2NKD4ssYaP0JVCu0HwhsuYCLQitt9ceT8UwHqwf2RmQok3ZmY70w_jXkyOXJn0=],
including the Mentor Hand Paddle, Pull Float, and CrossBlade(TM) Training Fin. Also,
in addition to caps, ear plugs, and nose plugs, we are carrying a selection of TYR
goggles [http://r20.rs6.net/tn.jsp?et=1103390687920&s=1738&e=001osbjjMg_4hVtDYxyW9SIJ1jkGDTxFjv8gOlZyTpPPqCmAof3EJmD6T1FjkWLgNiIKscAwPTfSXoVnBMUzpIk-IYFhDe-tHNDRvtTtbtdoegNM6f9ixRYsCUXlheeeKhEcIYH58GDRhgSUIrWPxQiJz5x5wkwyI1Q]
including the Nest Pro(TM), Nest Pro(TM)Nano, Socket Rockets® Eclipse, and Socket
Rockets® 2.0.

Wetsuits
2XU continues to push the wetsuit technology envelope. The V:1 Velocity wetsuit 
features an industry first: High Velocity Strakes. These channels, located on the
body/chest panel, improve tracking in choppy conditions, and provide additional 
lift in still water. Other features include concave "Forearm Entrapment Zones", 
and internal neoprene Propulsion Pannels located on the outer calf. Along with the
V:1 we're carrying the C2 and SC3 Sleeveless. All 2XU wetsuits sport varying neoprene
thickness, Roll Bar technology (adds core bouyancy), and one-piece floating zip 
panels (reduces restriction of the breathing motion, and increases flexibility of
the back panel). Check out 2XU's microsite for the V:1 Velocity [http://r20.rs6.net/tn.jsp?et=1103390687920&s=1738&e=001osbjjMg_4hVEu2DmcorEZUzHk-7BzKjQAv4RU7DkLwnSl0EmjKwWdK_BqhXjBrAfyGMr_UX7bO3gW4An8qkEWdPjbft98kncsAYw4pgSwswz23BtcaSi5oh84malhUUAhDAVAW5qdPA=].

Assos Jerseys
For the Assos fans ... a new Mille jersey. Assos engineers are great about taking
feedback and rethinking their product from the ground up. The new Mille jersey uses
a new fabric that is scft, wicking, and stretches, all without that shiny synthetic
lyrca feel. It's an "endurance racing cut" designed to pair perfectly with the Mille
short for all day comfort. Available in black and white.
Rotor
For those of you old enough to remember Shimano's Biopace rings, a little bit of
 skepticism regarding ovalized chainrings is understandable. Lingering debates aside,
Rotor has made inroads with its crank systems, including outfitting pro tour riders
and netting high profile podium finishes (Carlos Sastre and Cervelo Test Team). 
They've backed up the technology with a couple studies [http://r20.rs6.net/tn.jsp?et=1103390687920&s=1738&e=001osbjjMg_4hVIKHt3iKDZ0a2K4eJ6d_deU6UINFg84SlZKUK35ZkR6LXiOldDxvp6UEnNn9V5JklIlC3oa4A4dCSuURx13oecD32h1z1IEp6F7m8eK_mSfT7yOZKJqWaYEitM011tdvU=],
one in particular showing a 3% increase in max wattage, 2% lower heart rate for 
given power output, and 9% less lactic acid concentration.

Now Rotor has upped the ante with Q-Rings, a viable alternative to their more expensive
crank systems. As with most things, you just have to try them for yourself. We now
have a demo set of Q-Rings (53/39) in the shop for testing. Also available ... Rotor
Stems (with slick dual thread technology) and Chain Catchers, proven in this year's
Spring Classics to keep the chain on the bike.
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Performance Coaching and Testing

Congratulations to CycleLife athletes for their recent race performances!

* CL-coached athlete and member, Jen Tetrick placed 3rd in Cat 3 in the Tour of 
Battenkill and then the next weekend placed 2nd in the Cat 1-2-3 SoYoCo circuit 
race and 1st in the Open race of the Carl Dolan Classic.
* Chief Bike Fitter Josh Frick and member Michelle Harburg raced IM Utah in St. 
George.  Michelle placed 12th woman overall and 2nd amateur.  Michelle's bike split
was 6th fastest on the day including the Pro's.  This was Josh's 1st Ironman after
years of bike racing at the area's highest levels.  Despite a running injury that
hampered his training over the last 2 months, Josh turned in an 11:30 and learned
a great deal about the differences between road racing and Ironman.  Look for a 
blog from Josh about his experiences coming soon!
* Member Adele Fenwick placed 10th in her Age Group as USAT Duathlon Nationals in
Richmond, Virginia and achieved her goal of qualifying for the World Championships
in Edinburgh, Scotland in September.
* Performance Director, Eric Sorensen, placed 4th overall and 1st in is Age Group
at the off-road (mountain biking) version of USAT Duathlon Nationals in Richmond.

What do all these athletes have in common?  All spent significant time on the CycleLife
CompuTrainers during the winter and were able to maintain disciplined training despite
one of the worst winters on record.
And these are just the resutls we know about. Come on! Brag a little. Tell us your
success stories.
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Summer Group Rides

Join us for one of our weekly staff-led group rides.

View the latest Group Rides! [http://r20.rs6.net/tn.jsp?et=1103390687920&s=1738&e=001osbjjMg_4hWD9aPQCGpWhKBy2IszO5YINmnrJxG6LseoFTGNcIVpuMeNlrlV9fL7blv45ptKf51I5sBSmfa5y0aRtQ5U_9dwyv23C-5WlaETOuOFSIVJyMCRyZiFWtOl5pcEK6s-8v87jnyiFMrd6ekd7KKG3L3Mz3jBhjEEIPEaX-LsReP7cyS9u5gWipn0jEAtVh-cSYw=]
Smoothie Ride - Mondays - 6:30PM
Nice and easy recovery ride. Before the ride we'll place our smoothie orders. A 
good chance for intermediate and advanced riders to catch up with friends after 
a weekend of riding and racing . Must be comfortable riding in traffic. Emphasis
 is on RECOVERY. No sprints. Just an easy spin.
Mike's Hill Ride -  Wednesdays - 12:10PM
Mid-week ride for intermediate and advanced road cyclists. Short, explosive efforts
over hilly terrain. 5 mid ride sprints (4 uphill / 1 flat). Ride is "no drop". Riders
regroup at tops of hills and after sprints.
Haines Point - Thursdays - 11:55AM
A group of staff members typically joins the ride at Haines Point. Join us! Rehearse
race sprints and learn pack riding skills at race pace. Recommended for intermediate
and advanced riders only.  Haines Point offers numerous opportunities to rejoin 
the group if you fall off the pace. 5 laps. Pull the plug when you like.
Beginner's Ride - Fridays - 12:05PM
Learn braking, shifting, and how to feel comfortable riding in a group. The ride
 is "no drop". If someone experiences a mechanical, we will stop until the problem
is fixed. Pace is relaxed and steady. Emphasis on safety, learning to be relaxed
 on the bike, and having fun!

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Power Hour Lunch Bootcamps

What: Power Lunch Boot Camp: Workout, shower and lunch all in 60 minutes
When: Mondays and Wednesdays - 12PM
Where: CycleLife - 3255 K Street NW
Cost: $35 - Fee includes access to shower, and free small smoothie
Instructor(s): Steve Dolge
Registration: Please register online [http://r20.rs6.net/tn.jsp?et=1103390687920&s=1738&e=001osbjjMg_4hWD9aPQCGpWhKBy2IszO5YINmnrJxG6LseoFTGNcIVpuMeNlrlV9fL7blv45ptKf51I5sBSmfa5y0aRtQ5U_9dwyv23C-5WlaETOuOFSIVJyMCRyZiFWtOl5pcEK6s-8v87jnyiFMrd6ekd7KKG3L3Mz3jBhjEEIPEaX-LsReP7cyS9u5gWipn0jEAtVh-cSYw=].
First class is free.
Join CycleLife Power Lunch Boot Camp every Monday and Wednesday at noon for a high-energy
40-minute group workout held outdoors on the banks of the Potomac River. Each workout
will be led by a CycleLife personal trainer. The session is designed to be quick
 but intense.  You will have access to locker rooms and showers and we will send
 you out the door with a recovery smoothie (small) of your choice. Everything you
need for a workout and lunch...in 60 minutes. Students will work on strength, aerobic
conditioning and agility. Students need not be able to do push-ups, but need to 
be willing to try them. We will run in this class. Do what you can, not what you
 can't. All fitness levels welcome, including beginners.

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Join Our Mailing List! [http://visitor.constantcontact.com/email.jsp?m=1102237935522]
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CycleLife USA
3255 K Street, NW
Washington, DC 20007
(202) 333-8883

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