Subject: Strategy update
From: "Christy Gleason" <[email-masked]>
To: <[email-masked]>
Date: Fri, 20 Aug 2010 15:54:20 -0400 (EDT)

Chris Coons for U.S. Senate
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Dear R.Hunter,

A pair of national polls conducted in just the last few
weeks have shown what we knew would be the case: the more
people get to know Chris Coons, the more likely they are to
vote for him.

Both polls showed we'd cut Congressman Castle's lead in half
and that voters fundamentally disagree with his record in
Washington. The polls were very clear that if we can get Chris'
message out to enough voters, we can win this election.

We have 74 days left to close what is now just a 12-point
gap, so I wanted to share with you our strategy for winning
this election:

1. We're mobilizing the largest, earliest field operation
Delaware has ever seen, with volunteers knocking on doors
and calling voters every day in communities all across
Delaware. Data from that operation is being routed into a
database that will allow us to identify undecided voters and
then more efficiently invest our field resources in winning
their votes.

2. We're introducing Chris to voters one by one at coffees
and cookouts throughout the state. When voters get to see
for themselves the energy he's bringing to this campaign and
will take with him to Washington, they're eager to not only
vote for him, but to help send him to Washington.

3. We'll roll out a series of detailed policy proposals that
Chris has been developing these last few months that reflect
his vision for how best to get our country moving in the
right direction again.

4. We're appealing to voters through an aggressive paid
media strategy that will include mail, Internet, and
television advertising.

5. We'll re-introduce voters to our 18-year incumbent
Congressman, asking whether the Congressman's leadership on
financial deregulation and on other issues has helped folks
like you and me.

It's an aggressive strategy, but given the stakes, we know
it's the right one. Congressman Castle is sitting on a war
chest of more than $2.5 million, and Wall Street and DC
lobbyists are lined up behind him, ready to refill his
coffers. In fact, he was in New York City earlier this week
to do just that.

We can win this election, but not without you.

Please make a contribution and invest in our campaign today.

http://www.chriscoons.com/donate

I know Chris can count on your support.

Thanks,
Christy Gleason
Campaign Manager
Chris Coons for Senate

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