Subject: Hey
From: <[email-masked]>
To: "Hunter Biden" <[email-masked]>
Cc: "Devon Archer" <[email-masked]>, "Eric Schwerin" <[email-masked]>
Date: Thu, 16 Sep 2010 22:59:51 +0000

Just gave you a ring.  I'll be on the train until 9pm. 917-945-9516.

We talk tomorrow as well.

Great meeting with Curt.  Seems like Micheal and Thad's feedback was mostly moot, which is great, but caused a bit of anxiety.

Bottom line:

- no product development at this time.  We have everything we need and it will be improved incrementally over time (I.e., additional languages)

- no trading - just synthetic trading.  The information they can produce is very far away from being useful to us and a start up/novice trader, but should be to an established player who will be using our information as one ingredient to their decision making process.  Also the concern is that if we have a trade on, we'll look at it / worry about it each day (as we should) where the core effort now is to engage the market and learn from it while we generate cash.

- we will start with a reporting product/offering: 

A 3 step "product/report":  a 12-16 week engagement where we will charge all costs (labor, etc.) plus a margin.  My gut is 250-350k a pop (maybe 500k)

Step 1:  country report - full on elite mapping: 4-6 weeks (English speaking countries 1st is preferred:  Australia, Canada, US, UK, other Europeans, maybe India)

Step 2:  Identify 5 - 6 most pressing political issues: 2-3 weeks (i.e., Australia's are:  carbon tax, national broadband network and a resource rent tax)
 
Step 3:  try and answer any specific question or questions the client wants: 2 - 6 weeks.

We will have Steps 1-3 (us coming up with #3) for Australia in the next 4-6 weeks.

Target Segments:

Tier 1:  Proprietary Investors, Hedge Funds, SWFs
Tier 2:  Corporations, Re-Insurance

Target Topics:
- currencies and commodities
- industry's that lobby the most / are regulated the most (unregulated - low lobbying industries are not questions where we will be helpful) - so banking, telecom, energy, pharma, healthcare, transportation, defense.

We will use the Australia "report" to hand out to prospects as an example of what we can do while in our pitch meetings.

In parallel, we create our marketing pitch and start setting up meetings.

My goal is to have the 1st real live pitch the day after Election Day.

My goal is to have 4-5 250-350k projects sold by Jan 1, 2011 - so 1m+ in booked revenue to start the year.  Maybe we do some for more, but this is in the ball park.

Vide will be a data center at 1st.  We won't need a standalone Vide data center and computers / until we sign our 1st paying client.  A Vide data center will take 6-10 weeks ro set up and cost 300k+ to do.  (That is a Vide cost, not a RSPA cost)

I will send out a note to the RSP team in more detail.  Curt will keep the Vide side informed.

I feel great about it, we just need to move ahead with plan and keep the group dynamics to a minimum.

Will follow up with Marc and Chris re the term sheet tomorrow.

Devon - any comments?

Best,

Neil

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