Subject: October 2010 Newsletter
From: "CycleLife USA" <[email-masked]>
To: <[email-masked]>
Date: Thu, 30 Sep 2010 11:17:25 -0400 (EDT)

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October Newsletter: Oktoberfest SALE, CompuTrainer, Demo Bikes, Park Tool School,
and a 2-1 Testing Promo!
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May 2010

Table of Contents

Oktoberfest!
Demo Bike Sale
Park Tool School
CompuTrainer
Ambassadors
2-1 Testing

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Yesterday, I rolled out of bed, threw on my summer kit, and started the quick downhill
ride to work. It took a couple seconds to sink in. Something seemed amiss. Am I 
actually cold? Did I forget my arm warmers? Could it be? Yup ... it's finally fall!

Time for:

* Our annual Oktoberfest BBQ and Sale

* A sale on remaining demo bikes

* Park Tool School®

* The Fall/Winter CompuTrainer Program

* Welcoming new CycleLife Ambassadors

* The best reason to test now!
FALL HOURS BEGIN THIS WEEKEND.
M - F: 7AM - 8PM
Weekends: 10AM - 6PM

See you out there!

John and the CycleLife Team
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Oktoberfest Sale and BBQ

Mark your calendars!

In the coming week we'll be sending out specifics on a fall tradition: the CycleLife
Oktoberfest Sale (Friday 10/15 - Sunday 10/17). Until then, rest assured that this
is going to be a doozy! Fall / Winter stock is piling up and we want to get it out
on the shelves asap.

And what would Oktoberfest be without the "fest"? Join us for the annual CycleLife
Oktoberfest BBQ on Saturday, October 16th between 1:00PM and 3:00PM. As usual, Michael
Esmonde will be tending the grill, we'll clear out the parking spaces in front of
the store, and fun will be had (and often remembered) by all.
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Demo Bike Sale

Our demo fleet of lightly used 2010 Specialized Tarmac Experts, Tricrosses (Experts
and S-Works), and '09 Roubaix Experts are available for purchase. If you've caught
the 'cross bug, this is the perfect opportunity to pick up a bike and race this 
weekend!

2010 Specialized Tarmac Expert: $1700.00 - 52cm
2010 Specialized Tricross Expert: $1300.00 - 58cm
2010 Specialized S-Works Tricross: $2750.00 - 52/61cm
2009 Specialized Roubaix Expert: $1500.00 - 54/56/58cm
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Park Tool School

Once again, CycleLife has partnered with Park Tool to offer the Park Tool School®
starting Tuesday, October 12th.

In five Tuesday evening sessions, we'll move from the basics - tires and tubes, 
lubrication, and cleaning -  to brake and derailleur adjustment, wheel truing, and
overhauling headsets and bottom brackets.

We encourage students to bring their own bike, but it is not mandatory. Space is
 limited to 8 students, so register early to reserve your spot. A single makeup 
session will be offered on 11/16. Tuition includes Park Tool's BBB-2 Big Blue Book
of Bicycle Repair.

When: Tuesdays, 6pm-8pm, October 12th - November 9th
Where: CycleLife service department
Tuition: $200
Registration: Reserve online at http://bit.ly/parktoolschool2010 [http://r20.rs6.net/tn.jsp?llr=c6jaircab&et=1103728657433&s=1738&e=001XfyuCYUrBZv6nFt2BY0pCzIxQSd70QdhA-QjupfKkqdFK2zO64-8MAFIZQiazpJ3eQf3EAPZCZJTEaLbwjqT3GBf2RXd3xXzwY7MFm8H3BAnnfJOnmlJg1gzK1UBMzI7]
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Fall / Winter CompuTrainer Program

After a long, hot summer, CycleLife is excited to announce its
Fall/Winter CompuTrainer program!
Head coach Eric Sorensen removes the guesswork. With 40 structured workouts, the
 20-week program (divided into two, 10-week blocks and a holiday break) is designed
to establish base fitness, build threshold power, teach key skills, and raise intensity
progressively. Each week features eight supervised classes, including early morning,
noon, and evening time slots.

Classes begin October 11th. Reservations will be accepted 30 days in advance. Book
your class online [http://r20.rs6.net/tn.jsp?llr=c6jaircab&et=1103728657433&s=1738&e=001XfyuCYUrBZt-nGHqsTr6tbubfjzqKdBuHMtoyFo3km4ANfIiEScUkbu8dNFEFk5lmfpHXqoGK75VmZuqzIvoD8GUX0gDy-owRJJIoQAaOEVqBdhW_uisIuFRTIuSexaP].
A full schedule can be downloaded in pdf format here [http://r20.rs6.net/tn.jsp?llr=c6jaircab&et=1103728657433&s=1738&e=001XfyuCYUrBZslknlCUgorl_Sg_ixfIzofjk6G7Csa6yYqRrsf9xKJczwECUG3ikE9k4OLSovM1xF1FK0fooKlamfwuGDQ3ZA2GyYx7Yf1N1gu6o88VFv0XyzgGXUtRgsEfT4_ql1MPPcbPzNMfDW1towYpfrY_pe5BzK2AcfwupGZmJfP__Xt9zLCCULqEL2m].
For added convenience we are accepting payment online!

New for Fall / Winter! We are offering a $30 Intro Week Special. Attend up to 4 
days of CompuTrainer during a 7 day period for the price of a single drop-in class!
Only valid for new students. Limit one per customer.
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Welcome CycleLife Ambassadors!

We would like to officially welcome Drew Armstrong, Tony D'Alessio, Samantha D'Alessio,
and Edward DeJesus to the CycleLife Ambassador Program!
A couple months ago we announced the new Ambassador Program, and asked our most 
passionate, loyal, and vocal athletes to submit applications. Drew, Tony, Samantha,
and Ed went that extra mile.
We are extremely honored to have them represent CycleLife and help us spread the
 word.

Ed DeJesus and coach Steve Dolge
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2 for 1 Performance Testing

CycleLife offers Body Composition, VO2 Max, Lactate/Anaerobic Threshold, Anaerobic,
Metabolic Efficiency, and Event Nutrition testing.
Schedule a test online [http://r20.rs6.net/tn.jsp?llr=c6jaircab&et=1103728657433&s=1738&e=001XfyuCYUrBZsmx3OSH84sAVXQwGrKyhV1-DLjYf18IxJNZ9mMwSAatxDKsHSQR-0y7NtJ0pNNMDJknqDZ6NHEARnvQXmnWvilDiBRpw0P_vjQeMSMVTss9Ebd69MSMJ7gZbM_5uGauB5KvmLWLErloZMtWCBprnXvZNOPE1f0hzs=]
before October 31st 2010, and receive a second test at no extra charge in March 
2011. You can't improve what you can't measure!
At CycleLife we strongly believing in empowering individual, self-coached athletes
with the information they need to set meaningful goals. Each test is accompanied
 by a discussion with one of our coaches. You'll leave with more than just the raw
data.
Why Test Now?
"Testing immediately following your competitive season is the perfect time to identify
the high-water mark of your fitness.  You've been training, probably racing, for
 months and likely have some of the best fitness of your year.  Testing now will
 give you an understanding where you left off in 2010 and a target to beat by the
start of 2011."
CycleLife Head Coach Eric Sorensen
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CycleLife USA
3255 K Street, NW
Washington, DC 20007
(202) 333-8883

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