Subject: "Forward, Not Back" Moves Democrats Back
From: "Eric Schwerin" <[email-masked]>
To: "Hunter Biden" <[email-masked]>
Date: Sat, 9 Oct 2010 11:50:29 -0400

"Forward, Not Back" Moves Democrats
Back<http://politicalwire.com/archives/2010/10/09/forward_not_back_moves_democrats_back.html>A
new strategy memo<http://politicalwire.com/archives/2010/10/09/forward_not_back_moves_democrats_back.html>
from
Stan Greenberg and James Carville finds that while the right message can
"move voters to the Democrats," the "go forward, not back" metaphor
preferred by the White House may do more harm than good.

"Voters are not moved by Democratic messages that say 'go forward, not
back,' mention President Bush, compare then and now, or even that hint the
economy is 'showing signs of progress'... After hearing this battle of
Republican and Democratic messages, 8 percent shift their vote to support
the Republican, while only 5 percent move to the Democrats. We lose ground.
These messages are helping the Republicans."
-- 
Eric D. Schwerin
Rosemont Seneca Partners
(202) 333-1880
[email-masked]