Subject: EverFi Makes Major Acquisition in Education Space
From: "Tom Davidson" <[email-masked]>
To: <[email-masked]>
Date: Wed, 30 Mar 2011 09:11:27 -0400

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_PRESS RELEASE_
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EVERFI  ACQUIRES OUTSIDE THE CLASSROOM CREATING LARGEST K-16 EDUCATION
PLATFORM FOR CRITICAL SKILLS

Washington, D.C. – March 30, 2011 – EverFi, Inc., the leading education
technology platform addressing growing state mandates in new subject areas,
today announced the acquisition of Boston-based Outside The Classroom, Inc.,
the provider of the largest online alcohol prevention course AlcoholEdu®.

“This is a huge win for EverFi and combined takes us to over 3,500 public
high schools, private-secondary schools, and colleges and universities
across  the  country in 2011,” said EverFi Chief Executive Officer Tom
Davidson.  “Outside The Classroom’s course is used by over one-third of all
incoming college students standing as one of the largest online courses and
student  survey  platforms  in the world. We’re trying to build a very
important  company  in the education space and this is certainly a big
step.”

EverFi’s  technology  platform  is  built to address growing state and
post-secondary mandates in critical life areas such as Financial Literacy,
Student Loan Management, Digital Literacy, Substance Abuse, Nutrition and
Obesity, and other key issues. EverFi will continue to scale its model of
partnering with private sector and foundation sponsors to underwrite the
cost of this critically important education platform across all of its
products.

Founded in 2000, Outside The Classroom is committed to alcohol prevention
and  addressing  high-risk drinking among America’s youth.  Its online
products, AlcoholEdu® for College and AlcoholEdu® for High School, are used
in  hundreds  of  high schools and over five-hundred college campuses,
including the majority of the top 100 ranked schools in U.S. News & World
Report.  More than 3 million students to date have taken AlcoholEdu®, making
it one of the largest online courses in the world.

In  multiple  independent  academic  studies  on efficacy, Outside The
Classroom’s adaptive learning products have been shown to reduce the most
dangerous consequences of drinking - including drunk driving, blacking out,
getting into physical fights, and missing classes.  The company’s client
renewal  rate exceeds 90% year-after-year demonstrating its customers’
commitment to the AlcoholEdu® product.

“We’re creating an entirely new network that accelerates innovation and
technology in schools and colleges and equips students with 21^st Century
success skills,” said Davidson. “With the Outside The Classroom acquisition,
EverFi becomes the fastest growing K-12 and post-secondary platform adding
over 200 schools and colleges per month.”

Outside The Classroom will become part of EverFi, Inc. with its alcohol
prevention division remaining under the leadership of Outside The Classroom
Founder and Chief Executive Officer Brandon Busteed. “EverFi is the most
exciting education company in the country for one reason: it has a vision
for delivering the most important education of our time – the critical life
skills that make the difference between a healthy and successful human being
and one who is not,” said Busteed. “Outside The Classroom has always shared
this vision, and we couldn’t be more excited to join Tom and the EverFi team
to boost millions of students into unlimited potential.”

About EverFi, Inc.

EverFi is the leading education technology platform to teach, assess, and
certify students in critical skills including Financial Literacy, Student
Loan Management, Digital Literacy, Substance Abuse, and additional product
areas to be announced in 2011. The company is already powering a national
movement  in 50 states that enables students to learn using the latest
technology,  including rich media, high-definition video, diagrams and
avatars. EverFi’s current products include The EverFi Financial Literacy
Platform, Buttonwood for Student Loan Management, and the Ignition Digital Literacy Platform.

EverFi is building an entirely new framework to finance and deliver content,
technology and innovation into schools. The company boasts an integrated
network of thousands of schools across the country that will incorporate the
EverFi learning platform into their curriculum each year. EverFi teams with
major corporations and foundations to provide the programs at no cost to the
schools.  The company is adding over 200 new K-12 schools and colleges per
month onto the platform.

In September 2010, EverFi raised $11 million from New Enterprise Associates,
Allen and Company, Tomorrow Ventures, the investment vehicle for Google
Chairman Eric Schmidt, and leading CEOs such as Michael Chasen, CEO of
Blackboard.  Learn more at www.everfi.com

Contact
Tammy Mank Wincup
EverFi, Inc. - Executive Vice President
2715 M Street, NW, Suite 400
Washington, DC 20007
[email-masked]
202 297 2649

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