Subject: Upset Victory in Denver
From: "Putnam Partners" <[email-masked]>
To: <[email-masked]>
Date: Wed, 8 Jun 2011 10:50:16 -0400 (EDT)

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Putnam Partners [http://r20.rs6.net/tn.jsp?llr=w9xosffab&et=1105863670771&s=152&e=001EuoxmK-albcjZH0WPJVLSwnBIAYw1FNN2ppMo9Fhb36g4iLID4PN8o89_LCfBM4q9-BqU3wa-2VF1AurKTRP-3GSzeuwb-mVTj2BxXaBG88_-Cnfwh0GSA==]
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June 8, 2011
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Contact:
Mark Putnam
703-294-4100
[email-masked]
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Putnam Partners Honored to Help Michael Hancock
Win Upset Victory in Denver Mayor's Race

The Denver Post Calls Ads "Powerful" and "The Best" of the Campaign
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It was a classic underdog campaign victory.  Facing a far-better funded opponent,
Michael Hancock won a surprising 58 to 42 upset victory last night over long-time
front-runner and former governor's son Chris Romer. The keys to the victory were
 an outstanding candidate, an unmatched get-out-the vote effort, and a series of
 ads widely recognized for helping Hancock tell his inspiring story and break out
of a large field of candidates.

"I had a very tough story to tell," Hancock had said during a recent televised debate,
"so I wanted the very best person to come and produce my commercials.  I'm proud
 of the fact that Mark [Putnam] did them," Hancock concluded in the unusual on-air
endorsement of a media consultant.

You can view a selection of the ads here: http://vimeo.com/24781004 [http://r20.rs6.net/tn.jsp?llr=w9xosffab&et=1105863670771&s=152&e=001EuoxmK-albdNUcIjAzi1G81WssuEMe0rtU0baYZlOkWSa2MBVYrznZ-7tnS6eChEPq-Hp_JcPEf3AN8SMPG1OsvL7ADIpxUpf8-ngQ9bxYznU-g2Ihf7CA==]

Putnam Partners shared in the victory with the rest of the Hancock team, including
campaign manager Evan Dreyer, general consultant Jon Hutchens, pollster Chris Keating,
new media consultant Kevin Herman, communications director Amber Miller, and field
director Beage Atwater.
"We were proud to be part of a great team with a great candidate," said Putnam Partners
founder Mark Putnam, "and it was a privilege to help tell Michael's inspirational
life story and convey his vision for the mayor's office.  We had to create advertising
that would cut through the clutter in a crowded field and show Michael's passion
 and dedication to making Denver a better city for all its citizens."
The Denver Post wrote that "Michael Hancock's 18 Miles, which plays like a mini-movie
[is the] best advertisement of the campaign."  The political blog Westword called
Hancock's bio commercial Never Gave Up "the ad to beat."  And the political blog
 Denver Pols wrote "When it comes to his TV presence, Hancock has blown the competition
out of the water."

After starting at nine percent in a crowded field of ten candidates in this year's
mayoral campaign, Hancock ended up coming from behind to place second in the May
 3rd first round of voting and earned a spot in the June 7th run-off.   Hancock 
then faced former state senator Chris Romer, the acknowledged front-runner since
 entering the campaign last year and the son of popular former governor Roy Romer.
 Chris Romer ended up outspending Hancock $2.6 million to $1.4 million, including
nearly $700,000 in personal loans to his campaign.

Denver Pols commented on the synergy of the advertising campaign, writing "We're
 incredibly impressed with the media savvy behind Hancock's television team ... 
Hancock has had an amazingly solid, creative, and forward thinking group putting
 together his television ads. They've displayed a unity that has woven Michael's
 personal narrative into a political fabric."
Putnam Partners is a leading national Democratic media firm based in Arlington, 
VA. The firm's principals have produced national television advertising for three
American presidential campaigns, two overseas parliamentary campaigns, and have 
been lead consultants and strategists for campaigns in forty-seven states.  The 
firm has helped elect President Barack Obama, eight U.S. governors, nine U.S. Senators,
37 U.S. Representatives and seven mayors of major American cities. Mark Putnam was
also the media consultant for Colorado Governor John Hickenlooper's successful 2010
campaign.

You can read more about Putnam Partners at the website www.PutnamPartners.net [http://r20.rs6.net/tn.jsp?llr=w9xosffab&et=1105863670771&s=152&e=001EuoxmK-albcjZH0WPJVLSwnBIAYw1FNN2ppMo9Fhb36g4iLID4PN8o89_LCfBM4q9-BqU3wa-2VF1AurKTRP-3GSzeuwb-mVTj2BxXaBG88_-Cnfwh0GSA==].
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