Subject: Answer Guide Series: Program Overview
From: "Southwest Airlines Rapid Rewards" <[email-masked]>
To: <[email-masked]>
Date: Fri, 15 Jul 2011 15:20:07 -0700

You are receiving this account information because you have a relationship with Rapid Rewards®.

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Dear R Hunter:

There's never been a better time to be a Rapid Rewards® Member. With unlimited reward seats, no blackout dates, points that don't expire*, and our many Partners, we've made it faster and easier than ever to earn rewards!

We want you to get the most out of your Membership. Over the next couple of weeks, we'll send you a series of step-by-step online guides and videos with informative instructions on maximizing your

Rapid Rewards Membership.

ONLINE ACCOUNT ACCESS AND NAVIGATION

ONLINE CUSTOMER SERVICE

BOOKING AWARDS AND CONVERTING CREDITS

TIER BENEFITS AND PARTNERS

HOW TO EARN AND REDEEM

You can access all of your Rapid Rewards account information online at southwest.com®. Unlock your personalized Rapid Rewards experience with this

easy-to-follow video on:

Logging in to your account

Resetting your password

Updating your contact information

Plus, learn how to view a snapshot of your account balance and how to opt in for our informative

e-mails: The Rapid Rewards Report and

The Rapid Rewards E-mail Update.

This next video shows you tools in your

Rapid Rewards account that maximize your

Membership. Learn how to:

Track your progress toward A-List,

A-List Preferred, and Companion Pass status

View your available promotions

Redeem points for reward flights

Plus, you'll learn how to set up your Free Flight

Tracker to check your progress toward earning

your next vacation!

If you have existing Awards in your account, you can still redeem them for free flights. You can also convert active credits from the old Rapid Rewards Program into an Award. To put those credits to work, you'll simply need to supplement them with points from the new program. This video will show you the process of converting your new points into the credits you need to create your Award.

We'll also show you where to find the expiration dates for existing credits and Awards from the old program so you don't lose any of your well-deserved rewards.

It's simple. The amount and type of fare you choose determines how many points you earn. Now you have another reason to go for that Business Select® Fare.

Whether you're flying, staying at your favorite hotel, or just grabbing a bite to eat, you can earn points for it! Click the button below for tips on maximizing your earn through flight and Partner purchases.

Redeeming for reward flights is simple too. Your points spend like cash, so when the fares are low, fewer points are needed to redeem for a reward. Our Wanna Get Away Fares are the best reward value.

Get to your information quickly by using our online Customer Service tools. Click the button below

to learn about:

Requesting your points for past flights

Where to view your account history

How to print receipts from past transactions

Plus, you can always access our Automated Phone

System to manage all of the critical components of

your account, should you be away from

your computer.

We think you deserve recognition for every flight you take and every point you earn. As a reward for your continued loyalty, we offer three distinct Member status opportunities—each with distinct benefits!

Remember that Southwest® flights aren't the only

way to earn free flights. Make purchases with

our Rapid Rewards Partners to earn even more

points and more free flights!

BOOK NOW

RAPID REWARDS

PARTNERS

BUY POINTS

CONTACT US

Become a fan

Follow us

The Rapid Rewards reward flight is free, but travel is subject to the government-imposed September 11th Security Fee of up to $10 per roundtrip. *Points don’t expire as long as you have flight or Partner earning activity every 24 months. Number of points required to redeem for free flights is dependent on fare availability, destination, and time and day of travel, which are subject to change. Travel good on Southwest Airlines published, scheduled service. All Rapid Rewards rules and regulations apply.

Southwest Airlines

2702 Love Field Drive

Dallas, TX 75235

©2011 Southwest Airlines Co. All Rights Reserved.

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