Subject: Re: FW: Project BALBOA - Acquisition Opportunity
From: "Neil Callahan" <[email-masked]>
To: "John DeLoche" <[email-masked]>
Cc: "Devon Archer" <[email-masked]>, "Hunter Biden" <[email-masked]>, "Eric Schwerin" <[email-masked]>
Date: Thu, 22 Sep 2011 08:39:51 +0200

Thanks John.

Yes, this is right up my alley and relevant to the adidas work I am doing.

It looks like they have a solid but small business.  The key would be to
understand their cap structure and intentions - whether or not they want to
run it as a business or whether they want to sell the business.  I would
think our interest would be helping them make strategic progress towards
maximizing the later (with capital, strategic advisory & business
development support).

I will do a deeper look and have a read out on our Monday call.

Best,

Neil

On Wed, Sep 21, 2011 at 9:38 PM, John DeLoche <[email-masked]>wrote:

>  Neil,
>
> This deal looks right up your alley.
>
> Let’s discuss.
>
> Best,
>
> John
> ------ Forwarded Message
> *From: *"Byrnes, Lisa" <[email-masked]>
> *Date: *Wed, 21 Sep 2011 14:09:18 -0400
> *To: *John DeLoche <[email-masked]>
> *Cc: *"Byrnes, Lisa" <[email-masked]>
> *Subject: *Project BALBOA - Acquisition Opportunity
>
> John,
>
> Canaccord Genuity has recently been appointed financial advisor to a
> leading provider automated local marketing solutions. The Company has been
> approached by a number of parties interested in pursuing either a strategic
> transaction or recapitalization.  Our firm has been engaged to assist in the
> evaluation of these options as well as solicit interest from a select group
> of other parties who may be interested in a dialogue.
>
> Our client’s solution provides local independent business units such as
> franchisees and dealers with the tools they need to customize and distribute
> content without sacrificing corporate identity. The Company’s easy to use
> software platforms provide an automated system for creating personalized
> marketing materials that can be delivered across a growing number of print
> and digital media channels, allowing local advertisers to easily create and
> distribute localized ads faster, and ultimately respond to local market
> conditions to drive more sales.
>
> Company highlights include the following:
>
> *Large and Growing Local Advertising Market Opportunity
> *
>
>    - Local marketing is expected to grow from $129 billion in 2010 to $145
>    billion in 2014, translating into a significant opportunity for marketers,
>    and for marketing service providers
>
>
> *Comprehensive Solution for Creating and Distributing Local Advertisements
> *
>
>    - SaaS based print and digital ad-builder platforms enable clients to
>    locally customize, distribute and digitally repurpose multiple versions of
>    content, collateral and advertising
>
> *Attractive Financial Profile with Significant Recurring Revenue
> *
>
>    - Consistent revenue growth, increasing EBITDA margins and strong cash
>    flow in recent years.
>    - The Company expects to grow revenue from $13.3M in 2010 to $25M in
>    2013, a CAGR of 23%.
>    - High rate of recurring contracted revenue, estimated to be 94% in
>    2011, provides excellent visibility into future operating results
>
>
> *Blue Chip, Loyal Client Base
> *
>
>    - Includes world leading companies such as DIRECTV, Allstate,
>    Ameriprise, BMW, Konica Minolta, Liberty Mutual, American Red Cross, Panera
>    bread, US Cellular and T- Mobile.
>
>
> I have attached an Executive Summary for your review.  If you are
> interested in learning more, I would be pleased to send you the full
> Confidential Information Memorandum upon execution of a non-disclosure
> agreement.  Please feel free to contact me with any questions that you may
> have. I will plan to follow-up with you in a week if I do not hear back from
> you sooner.  Thank you for your consideration, and I look forward to hearing
> from you.
>
> Best regards,
> Lisa
>
>
>
> *Lisa McClure Byrnes
> *Principal, Technology Investment Banking
>
> Canaccord Genuity
> 99 High Street, 12th Floor
> Boston, MA  02110
>
> Office:  617-371-3847
> Mobile:  617-429-9905
> [email-masked]
>
>
>
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> ------ End of Forwarded Message
>

-- 
Neil Callahan
Rosemont Seneca Partners
917-945-951