Subject: Re: NFL in Pink
From: "Skip Lockwood" <[email-masked]>
To: "Mitch Laurance" <[email-masked]>
Cc: <[email-masked]>, <[email-masked]>, <[email-masked]>, <[email-masked]>, <[email-masked]>, <[email-masked]>, <[email-masked]>, <[email-masked]>, <[email-masked]>, <[email-masked]>, <[email-masked]>, <[email-masked]>, <[email-masked]>, <[email-masked]>, <[email-masked]>
Date: Mon, 3 Oct 2011 10:03:49 -0400

There was a meeting with Sherry Galloway and Dan Zenka and the NFL where the
NFL informed them that they were already doing a great deal with prostate
cancer via the AUA's Know Your Stats campaign -- the biggest program no one
has ever heard of.  Then two separate petitions were created by survivors,
one by Gabe Canales and one by I think Malecare.  The results were that less
than 10,000 people or to put it in stadium terms less than one seating
section of an NFL stadium signed the petition.  Gabe Canales reached out to
the NFL's marketing people and they were monitoring the petitions but there
was certainly not a stadium's worth of people concerned enough to sign their
name to get the NFL turned blue.  I happened to be at an event put on by
Mike Smith and spent a good amount of time with the NFL's lobbyists.  Again,
they pointed to the AUA campaign and then moved on to other issues -- this
was during the lock-out so they had a few other things on their mind.

From the NFL's perpsective they have an issue with women.  They would like
to see more women watching games and buying merchandise.  You may have also
noticed yesterday that the NFL was running adds for its new line of women
appropriate NFL gear.  I think they would like to get rid of the image of
the "football widow" and make the sport something that the whole family
partipates in.  Also, the NFL has problems with sex scandals/domestic
violence with its players and there is some good scientific data that Sunday
nights show a spike in domestic violence.  The NFL owns men.  Until men
refuse to watch, buy tickets, and buy merchandise there is no reason from a
financial and marketing perspective for the NFL to invest in prostate cancer
on the same scale as breast cancer.  Finally and certainly not least, breast
cancer has turned it issue into a social phenomena that has nothing but
upsides for the NFL at this time.  It is truly a win-win situation.

Until we can generate legions calling for change we will remain "locked-out"
of football.

--Skip

On Mon, Oct 3, 2011 at 9:46 AM, Mitch Laurance <[email-masked]> wrote:

>  *Hello all.
> **
> http://www.nfl.com/pink*
>
> *Not sure how many of you saw any of the games yesterday, but at some
> point this month all of the NFL teams will be wearing pink for Breast Cancer
> Awareness month.
> Last night, watching the Jets/Ravens game, I had to smile in true awe and
> respect for the effort the women have made. To see fearsome Ravens' players,
> dressed in black, with pink shoes and ribbons, was an incredible sight.
> If any of us have contacts at the NFL, maybe we can start to work on next
> September's games now. Blue for Prostate Cancer Awareness month would be a
> wonderful sight. And since 80% of NFL fans are men, maybe there's a
> way........I know we're all aware of this, but last night really hit home.
> Thanks.
>
>
> *
> Mitch
>
>  Co-Founder
> *Whole-In-One: Playing To Your Strengths*
> 843.602.6088 Mobile
> [email-masked]
> www.WholeInOne.org
>

-- 
Skip Lockwood
President and CEO
ZERO -- The Project to End Prostate Cancer
10 G St., NE
Suite 601
Washington, DC 20002
202-463-9455 (main)
202-463-9456 (fax)

Virginia Office:
515 King St.
Suite 420
Alexandria, VA 22304

www.zerocancer.org
Twitter:  www.twitter.com/digitalskip
Facebook:  ZERO — The Project to End Prostate Cancer
Combined Federal Campaign #12161
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