Subject: Breakdown of potential new revenue for 2012
From: "Sarah Bruno" <[email-masked]>
To: "Driscoll, John" <[email-masked]>, "LUKAS HAYNES" <[email-masked]>, <[email-masked]>, "Michael Signer" <[email-masked]>, <[email-masked]>, <[email-masked]>, <[email-masked]>
Date: Wed, 2 Nov 2011 18:36:28 -0400

Dear John, Lukas, Pierre, Mike, Hunter, Sally, and Stephen,

It was great to see so many of you at the board meeting a few weeks ago.
As Rachel mentioned in her email to you after the meeting, I think you
generated some fantastic ideas and I am particularly happy that so many of
you have offered to help with fundraising!

After you reviewed the budget, you asked me to send along a breakdown of
how we think we can raise the money for our "gold" budget -- basically
another $750,000 on top of the $3.4 million we need to raise to keep our
existing staff, programs, etc.  As requested, I'm attaching this breakdown
-- both by percentage and approximate amounts -- of where we think this
additional money might come from.  Behind the summary sheet is a list of
some "buckets" of potential support the fundraising department has
identified.

Please refer to the attached document for more information but just to give
you the basic breakdown of the 750k:
- 23% coming from corporate/union supporters,
- 53% coming from individuals (about 1/3 of that is increased gifts from
existing donors),
- 19% coming from foundation support.

We have a lot of the individual donors already in the pipeline, and Aubrey
(our Deputy Development Director) has been making some great headway here.
What we could really use your help with is the corporate and foundation
sides since we are starting from scratch with many of those -- although any
connections with individuals are also always extremely helpful, of course!

Rachel and I will be following up with each of you over the next week or so
to find a time when we can talk with you one-on-one about any ideas,
connections, thoughts, etc. you have on any of this.  With your help, I
think we can certainly bring in a lot of this and continue the forward
momentum we have in the fundraising department.

Thanks in advance for your help and everything you do!

Sarah

-- 
*Sarah Bruno
*COO**
Truman National Security Project
1050 17th Street, Suite 375
Washington, DC 20036

Phone: 202-216-9723 x315
Cell: 202-306-8514
Fax: 202-289-419