Subject: Member Update On Changes to Fare Display
From: "Southwest Airlines Rapid Rewards" <[email-masked]>
To: <[email-masked]>
Date: Wed, 25 Jan 2012 18:41:12 -0800

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R Hunter Biden - Rapid Rewards #108560115

Dear R Hunter:

As a valued Rapid Rewards® Member, we would like to make you aware of the Department of Transportation's new price advertising rule and the steps that we are taking to be in compliance. This price advertising rule affects all airlines and requires that advertised fares include all government-imposed taxes and fees that the Customer is being asked to pay.

When you visit southwest.com®, the fares displayed will now include all government excise tax, government segment fees, September 11th security fees, and airport passenger facility charges. It is important to note that fares have not increased, but that the initial fare display now includes all government-imposed taxes and fees. Customers have always paid these taxes and fees; however, previously these taxes and fees were added to the fare at time of purchase.

What this means to you as a Rapid Rewards Member:

There is no change in how your points are calculated when earning points for flights taken or on the amount of points required to redeem for free* flights. There is a change in the way that fares are displayed on southwest.com®. As a result, you will not earn Rapid Rewards points on the entire advertised fare displayed at the time of booking, as the fare will have all government-imposed taxes and fees now included. You will continue to earn points on the Base Fare + Excise Tax portion of your advertised fare just like before. This has not changed since the launch of our new Rapid Rewards Program in early 2011. Points required for redemption of free flights will also be calculated using the Base Fare + Excise Tax portion of your advertised fare.

For more information regarding this change, please click here.

Thank you for being a Member, and we look forward to seeing you onboard soon.

Sincerely,

Ryan Green,

Senior Director, Loyalty and Partnership Marketing

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*The Rapid Rewards reward flight is free, but travel is subject to the government-imposed September 11th Security Fee of up to $10 per roundtrip.

This is a post-only mailing from Southwest Airlines. Please do not attempt to respond to this message.

Southwest Airlines

2702 Love Field Drive

Dallas, TX 75235

Copyright 2012 Southwest Airlines Co. All Rights Reserved.

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