Subject: Re: China/Brazil contacts for Complex and A&I
From: "Wayne Kimmel" <[email-masked]>
To: "Eric Schwerin" <[email-masked]>
Cc: "R Hunter Biden" <[email-masked]>
Date: Fri, 20 Apr 2012 15:08:42 -0400

We have not talked with Commerce yet...great idea...can you please make
that connection for us...thanks!

On Fri, Apr 20, 2012 at 3:05 PM, Eric Schwerin <[email-masked]
> wrote:

> Wayne-
>
> Let me talk to Hunter about this and see what we can come up with.
>
> In the meantime, have you talked to Commerce and their Commercial Service
> office in China/Hong Kong yet?  They could be very helpful in setting up
> some good appointments for you as well.  I can point you in the right
> direction there.   As you know, I am a big advocate of the Commercial
> Service.
>
> Best,
>
> Eric
>
>
>
> Eric D. Schwerin****
> Rosemont Seneca Partners, LLC****
> ****1010 Wisconsin Ave., NW********
> ****Suite** 705******
> ****Washington**, **DC** **20007********
> (202) 333-1880****
> [email-masked]****
> *P** **Consider the environment before printing this email.*
>
> On Apr 20, 2012, at 3:00 PM, Wayne Kimmel wrote:
>
> Hunter and Eric,
>
> Hope you are well!
>
> Marc Ecko (and possibly me) will be in China & Hong Kong the week of May
> 12th thru 16th.  There are 2 purposes for this trip.  The first purpose
> will be a business development trip for Complex Media. visit complex.com
>  and http://www.complexmedianetwork.com/
>
> Can you please help steer us in the correct direction as to whom the
> appropriate partners in China may be for Complex.   The second purpose is
> to meet with potential investors for our next Artists & Instigators fund.
>
> Here's more info on Complex
>
> Complex.com <http://complex.com/> is a very successful young men's style
> and culture platform that I have built in America.  Marc launched it from
> within his array of Ecko brands over 10 years ago.  Today, it is also
> ventured backed by Accel Partners (Facebook, Groupon, etc)
> and Austin Ventures.  Marc is the largest shareholder and a Board member.
>
> Complex has a core magazine product that publishes 6 times a year, and
> a aggregated digital platform of over 100 websites.  Across the network,
> Complex receives over +450M pages views a month with +40M Unique I.P.'s.
>  It is a very high margin business (over +60%) and we service the best
> brands in the world from Apple to McDonald's and Nike to Moet-Hennessy. The
> business is in a rapid state of growth.
>
> It has become a magnet for popular culture.  Celebrities that have been on
> the cover range from Justin Bieber to Beyonce Knowles, Katy Perry to
> Rihanna.  Complex has spotted the best early and often.
>
> Needless to say, they are looking to develop our footprint
> internationally. The data indicates about 20% of Complex's users are coming
> from the Pacific Rim and Brazil.
>
> The proper profile of a potential partner would be:
>
>    - a media conglomerate with both Print & Digital chops.
>    - who have a desire in reaching the elusive servicing young male
>    millennial consumer.
>    - who already are conducting business with China's most established
>    consumer product brands; ranging from food, fashion, electronics, music and
>    sports.
>    - who get the gestalt of the COMPLEX brand.  Though we are aiming to
>    obviously localize content (language, trends, music, etc), we see the world
>    as small.  Cool is cool. Therefore everyone must operate with the intent of
>     authentically expressing the Complex parent brand.
>    - who can PIVOT a localized variation that authentically expresses
>    Complex's core brand values.  Obviously China isn't America, and
>    vice-versa.  But one thing that is universal is a desire to celebrate and
>    consume COOL and innovative people, places and things.
>
>
> Please let me know if you have any ideas and/or contacts for us.  Thanks
> and I will also want to talk with you about contacts that you may have in
> Brazil too... that trip will be this summer.
>
> <complex covers.png>
>
>
>
>
> --
> Wayne D. Kimmel
> Founder
> Artists & Instigators
> www.artistsandinstigators.com
> waynekimmel.com
>
>
>

-- 
Wayne D. Kimmel
Founder
Artists & Instigators
www.artistsandinstigators.com
waynekimmel.co