Subject: Re: China/Brazil contacts for Complex and A&I
From: "Eric Schwerin" <[email-masked]>
To: "Wayne Kimmel" <[email-masked]>
Cc: "R Hunter Biden" <[email-masked]>
Date: Sat, 28 Apr 2012 14:00:56 -0400

I just re-emailed Jen on this.  That's not like her so she may have just overlooked the email. 

Hunter has been traveling a lot but in our initial discussion on this we couldn't identify any immediate ideas but let us think about it again on Monday. 

When do you go again?

Eric D. Schwerin
[email-masked]

Sent from my iPhone

On Apr 28, 2012, at 9:02 AM, Wayne Kimmel <[email-masked]> wrote:

> Eric,
>  
> Did you guys come up with any ideas around this?
>  
> I never did hear back from your contact at Commercial Services.
>  
> Please let me know…thanks!
> Wayne
>  
> From: Eric Schwerin [mailto:[email-masked]] 
> Sent: Friday, April 20, 2012 3:06 PM
> To: Wayne Kimmel
> Cc: R Hunter Biden
> Subject: Re: China/Brazil contacts for Complex and A&I
>  
> Wayne-
>  
> Let me talk to Hunter about this and see what we can come up with.  
>  
> In the meantime, have you talked to Commerce and their Commercial Service office in China/Hong Kong yet?  They could be very helpful in setting up some good appointments for you as well.  I can point you in the right direction there.   As you know, I am a big advocate of the Commercial Service.
>  
> Best,
>  
> Eric
>  
> 
>  
> Eric D. Schwerin
> Rosemont Seneca Partners, LLC
> 1010 Wisconsin Ave., NW
> Suite 705
> Washington, DC 20007
> (202) 333-1880
> [email-masked]
> P Consider the environment before printing this email.
>  
> On Apr 20, 2012, at 3:00 PM, Wayne Kimmel wrote:
> 
> 
> Hunter and Eric,
> 
> Hope you are well!  
> 
> Marc Ecko (and possibly me) will be in China & Hong Kong the week of May 12th thru 16th.  There are 2 purposes for this trip.  The first purpose will be a business development trip for Complex Media. visit complex.com and http://www.complexmedianetwork.com/
>  
> Can you please help steer us in the correct direction as to whom the appropriate partners in China may be for Complex.   The second purpose is to meet with potential investors for our next Artists & Instigators fund.
>  
> Here's more info on Complex
> 
> Complex.com is a very successful young men's style and culture platform that I have built in America.  Marc launched it from within his array of Ecko brands over 10 years ago.  Today, it is also ventured backed by Accel Partners (Facebook, Groupon, etc)
> and Austin Ventures.  Marc is the largest shareholder and a Board member.
> 
> Complex has a core magazine product that publishes 6 times a year, and a aggregated digital platform of over 100 websites.  Across the network, Complex receives over +450M pages views a month with +40M Unique I.P.'s.  It is a very high margin business (over +60%) and we service the best brands in the world from Apple to McDonald's and Nike to Moet-Hennessy. The business is in a rapid state of growth.
> 
> It has become a magnet for popular culture.  Celebrities that have been on the cover range from Justin Bieber to Beyonce Knowles, Katy Perry to Rihanna.  Complex has spotted the best early and often.
> 
> Needless to say, they are looking to develop our footprint internationally. The data indicates about 20% of Complex's users are coming from the Pacific Rim and Brazil.  
> 
> The proper profile of a potential partner would be:
> a media conglomerate with both Print & Digital chops.
> who have a desire in reaching the elusive servicing young male millennial consumer.
> who already are conducting business with China's most established consumer product brands; ranging from food, fashion, electronics, music and sports.
> who get the gestalt of the COMPLEX brand.  Though we are aiming to obviously localize content (language, trends, music, etc), we see the world as small.  Cool is cool. Therefore everyone must operate with the intent of  authentically expressing the Complex parent brand.
> who can PIVOT a localized variation that authentically expresses Complex's core brand values.  Obviously China isn't America, and vice-versa.  But one thing that is universal is a desire to celebrate and consume COOL and innovative people, places and things.
>  
> Please let me know if you have any ideas and/or contacts for us.  Thanks and I will also want to talk with you about contacts that you may have in Brazil too... that trip will be this summer.
>  
> <complex covers.png>
>  
>  
>  
> -- 
> Wayne D. Kimmel
> Founder
> Artists & Instigators
> www.artistsandinstigators.com
> waynekimmel.com
>  
> =2