Subject: Online advertising
From: "Jim Messina, BarackObama.com" <[email-masked]>
To: <[email-masked]>
Date: Mon, 7 May 2012 08:54:07 -0400

Friend --

You might have heard that today we're launching a new TV ad about 
President Obama. It's powerful and important, and it will make a big 
splash.

But you might not have heard that our biggest expenditure of your 
donations to date has been online advertising. That means the ads on 
Google searches, on Facebook, on news sites -- all designed and 
measured to drive new supporters to our offices, get our message 
out to undecided voters, and grow this online community you're part 
of.

Why?

The most important thing during these crucial early stages of the 
general election is to make sure that we plug new supporters into 
the ground operation that's coming together everywhere. We have 
more than 150 offices in all 50 states, and these online ads have 
driven massive amounts of supporters -- some old friends from 2008, 
some new to our organization altogether -- into our volunteer 
operation.

It's working -- we're growing the grassroots bigger than any 
campaign in history. And we're doing it in the face of the biggest 
onslaught of special interests that our political system has seen in 
more than a century.

The strength of this organization is in your hands. If you can, please 
chip in $3 or more today to expand this operation:

https://donate.barackobama.com/Expand-This-Operation6

We'll inevitably be engaged in multiple battles on the airwaves, and 
when we're attacked, we'll fight back every time.

But what we do online will help drive our ground operation, grow our 
base of supporters, and play an absolutely essential role in winning 
this thing.

We're in a general election, folks, and we're up against a well-funded 
attack machine. We need to reach a huge number of people online, 
and that number relies entirely on donations from supporters like you.

Please step up today:

https://donate.barackobama.com/Expand-This-Operation6

More soon,

Messina

Jim Messina
Campaign Manager
Obama for America

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