Subject: AgWeb email Database Approaches 200,000 Names
From: "Farm Journal Media" <[email-masked]>
To: <[email-masked]>
Date: Thu, 7 Jun 2012 22:40:12 +0000 (GMT)

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For Immediate Release

=div align="right">For more information contact:

James Arnold
Phone: 847.268.3289
E-mai=: [email-masked]

AgWeb e=ail Database Approaches 200,000 Names

=p>Philadelphia, PA (June 7, 2012) — AgWeb, the eMedia divis=on of Farm Journal Media, today announced substantial increases in the siz= and quality of its email list database, following a significant and year-=ong investment in audience development. As a result, AgWeb now offers agri=usiness marketers arguably the largest and most demographically detailed e=ail products reaching high-volume American farmers.

AgWeb&rsquo=s third-party opt-in list has grown to 145,000. Over 80 percent of the rec=rds contain full demographics, allowing for detailed segmentation and targ=ting. Matched with the company’s FarmReach database, demographics in=lude full contact information, ag involvement, crops, technology use &=adoption, brand preferences and more.

AgWeb has also grown its =Newsletter subscribership by 80 percent, to 193,500 readers who receive at=least one of AgWeb’s six eNewsletters.

Through detailed a=alysis, emails have been retargeted and requalified to concentrate service=on the most active and responsive readers. The result has been soaring ope= rates. This core measure of engagement across the entire suite of product= is now over 21 percent.

“Farm Journal’s media prop=rties have always emphasized quality of receivership, depth of demographic=subscriber data and editorial quality. These improvements in email databas= and KPIs [key performance indicators] are consistent with this mission,&r=quo; said Robert Boling, Vice President of Audience Development. “Th= level of engagement we now garner with our eNewsletter readers is consist=nt with—or better than—much of B2B’s top publishers. And=the deep information on their operations and specific interests provides f=r highly detailed targeting. The result is a superior combination of quali=y and quantity with tremendous value to our clients.”

For=more information, please contact your Farm Journal Media representative.

About Farm Journal Media
Farm Journal Media is the nation’s leading agricultura= media company. Its magazines are the 135-year-old flagship Farm Journal, =op Producer, Beef Today, Dairy Today and Implement & Tractor. The comp=ny produces and distributes the “AgDay,” “U.S. Farm Repo=t,” “Corn College TV” and “Leave a Legacy TV&rdquo= national TV programs and produces the industry-leading website AgWeb.=om and the syndicated radio show “Consumer Ag Connection.&rdquo= Farm Journal Media also licenses detailed industry data through its FarmR=ach™ database, publishes the Pro Farmer and LandOwner newsletters, produces numerous large-scale live events and provides ext=nsive custom publishing services.

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Farm Journal Media, 30 S. 15th Street, Suite =00, Philadelphia, PA 19102

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