Subject: Backplane and KZs
From: "Neil Callahan \(Rosemont Seneca\)" <[email-masked]>
To: <[email-masked]>, "'John DeLoche'" <[email-masked]>, "'Hunter Biden'" <[email-masked]>, <[email-masked]>, "'Rob Walker'" <[email-masked]>, "'Arlene Busch'" <[email-masked]>
Date: Sat, 9 Jun 2012 00:46:09 -0400

Showing the Backplane deal to the KZs will demonstrate good brand name
access to the Valley.  We could get in the deal with an SPV.

OSI shows great access as well, but Backplane has snob appeal that may be a
valuable currency.

Sequoia and Greylock have committed to Series B.  Backplane has over half a
million registered users and is generating revenue from multiple sources.
The first major community that has been launched is Lady Gaga's
www.Littlemonsters.com and The Backplane is about to announce a partnership
with Nike to build a community for their die-hard brand followers nicknamed
"Sneakerheads."

I will send the Investor Presentation under a separate cover.

Best,

Neil

Neil Callahan

Rosemont Seneca Partners

401 Greenwich Street, Suite 300

New York, New York 10013

917-945-9516 (m)

866-749-8879 (f)

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