Subject: Re: Backplane and KZs
From: "Neil Callahan" <[email-masked]>
To: "Devon Archer" <[email-masked]>
Cc: "John DeLoche" <[email-masked]>, "Hunter Biden" <[email-masked]>, <[email-masked]>, "Rob Walker" <[email-masked]>, "Arlene Busch" <[email-masked]>
Date: Sat, 9 Jun 2012 14:54:25 -0400

FYI, the max allocation we could get on backplane would be $8m.  We could push for more.

-------------------
Neil Callahan
917-945-9516

On Jun 9, 2012, at 5:19 AM, Devon Archer <[email-masked]> wrote:

> Ok good.  They currently have OSI memo etc. so let's have similar package for Backplane; IC memo, investor presentation, RSP overview.
> 
> Devon Archer
> 646 436 3745
> 
> On Jun 9, 2012, at 12:46 AM, "Neil Callahan \(Rosemont Seneca\)" <[email-masked]> wrote:
> 
>> Showing the Backplane deal to the KZs will demonstrate good brand name access to the Valley.  We could get in the deal with an SPV.
>>  
>> OSI shows great access as well, but Backplane has snob appeal that may be a valuable currency.
>>  
>> Sequoia and Greylock have committed to Series B.  Backplane has over half a million registered users and is generating revenue from multiple sources.  The first major community that has been launched is Lady Gaga's www.Littlemonsters.com and The Backplane is about to announce a partnership with Nike to build a community for their die-hard brand followers nicknamed "Sneakerheads."
>>  
>> I will send the Investor Presentation under a separate cover.
>>  
>> Best,
>>  
>> Neil
>>  
>> Neil Callahan
>> Rosemont Seneca Partners
>> 401 Greenwich Street, Suite 300
>> New York, New York 10013
>> 917-945-9516 (m)
>> 866-749-8879 (f)
>>  
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>> =2