Subject: RE: Website
From: "Thomas E. Moody, M.D." <[email-masked]>
To: "'Sherry Galloway'" <[email-masked]>, "'Skip Lockwood'" <[email-masked]>, "'Mr. Jonathan Schwartz'" <[email-masked]>, "'Mr. Mitch Laurance'" <[email-masked]>, "'Mr. Robin Sparrow'" <[email-masked]>, "'Mr. Hunter Biden'" <[email-masked]>, "'Jill O'Donnell-Tormey'" <[email-masked]>, "'Mr. Tom Quinn'" <[email-masked]>, "'Sanford Siegel'" <[email-masked]>, "'Sanford Siegel'" <[email-masked]>, "'Concepcion, Raoul S.'" <[email-masked]>, "'Mike Smith'" <[email-masked]>, "'Robert ginyard'" <[email-masked]>
Cc: "'Jamie Bearse'" <[email-masked]>, "'Anne Marie Person'" <[email-masked]>, "'Sherry Wilson'" <[email-masked]>, "'Kathy Costigan'" <[email-masked]>, "'Kevin Johnson'" <[email-masked]>
Date: Tue, 19 Jun 2012 09:19:19 -0500

There have been a lot of comments about "The Campaign" pushing the envelope.
I think the campaign ignored the envelope.  Mr. Ginyard said it got the
attention of the core audience.  I'm not sure who that audience is, but it
is not Alabama.  The reaction here has been universally negative.  We have
lost the support of two of our biggest patient advocates who reminded us
that they could not take this type of campaign to their churches.

The campaign ignored the minimal concepts of propriety.  It may appeal to
the rap/shock/in your face generation, but not to me.  I do not know how
anyone can justify using that degree of crudeness and profanity in a public
forum.  Would you want your mother, sister, daughter or wife to see it and
know that you were responsible?  I wouldn't.

I would be embarrassed for Senator Jeff Sessions to see the campaign.  I am
embarrassed that I solicited money from local people that was spent in this
way.  I know that a lot of the campaign will be taken down from the website,
but why did we need it in the first place?  

My greatest concern however is that according to Skip there was not an
official presentation to the board for approval.  I think that an ad
campaign that changes the "brand" of ZERO and by Skip's admission is out of
his comfort zone should have been submitted to the Board for approval, not
to mention the $100,000.00 spent.

I realize that my reaction to the campaign is contrary to that of the other
Board members that have responded.  I consider the Zero staff and Board
members to be friends and that is why it is disappointing and painful to me
to be at odds with you. 

 

  _____  

From: Sherry Galloway [mailto:[email-masked]] 
Sent: Monday, June 18, 2012 6:41 PM
To: Skip Lockwood; Mr. Jonathan Schwartz; Mr. Mitch Laurance; Mr. Robin
Sparrow; Mr. Hunter Biden; Jill O'Donnell-Tormey; Mr. Tom Quinn; Dr. Thomas
Moody; Sanford Siegel; Sanford Siegel; Concepcion, Raoul S.; Mike Smith;
Robert ginyard
Cc: Jamie Bearse; Anne Marie Person; Sherry Wilson; Kathy Costigan; Kevin
Johnson
Subject: Re: Website

No problem, Skip,

Although I, myself, am not a media expert, I am a consumer and know that
certain things resonate better than others.  For the men out there, we have
to be direct and hard hitting; the women need a softer, more emotional
approach - and I believe that, in large part, it's going to be women who put
prostate cancer on the map, just as we have done with breast cancer.

I'm proud of all you've done and I think we are on the way to great
things!!!

Sherry

 "For in the final analysis, our most basic common link is that we all
inhabit this small planet, we all breathe the same air, we all cherish our
children's futures, and we are all mortal."    .....John F. Kennedy

 

  _____  

From: Skip Lockwood <[email-masked]>
To: Mr. Jonathan Schwartz <[email-masked]>; Mr. Mitch Laurance
<[email-masked]>; Mr. Robin Sparrow <[email-masked]>; Mr. Hunter
Biden <[email-masked]>; Sherry Galloway <[email-masked]>;
Jill O'Donnell-Tormey <[email-masked]>; Mr. Tom Quinn
<[email-masked]>; Dr. Thomas Moody <[email-masked]>; Sanford
Siegel <[email-masked]>; Sanford Siegel <[email-masked]>; "Concepcion,
Raoul S." <[email-masked]>; Mike Smith <[email-masked]>; Robert
ginyard <[email-masked]> 
Cc: Jamie Bearse <[email-masked]>; Anne Marie Person
<[email-masked]>; Sherry Wilson <[email-masked]>; Kathy
Costigan <[email-masked]>; Kevin Johnson <[email-masked]> 
Sent: Monday, June 18, 2012 2:58 PM
Subject: Website

All,

Now that Father's Day/Prostate Day is over, the website will return to its
mostly nut-free status sometime in the next few hours.  I know this campaign
has caused some heartburn for several of you and for that I apologize.  I
would note that the campaign has been quite successful and did accomplish
its goal of getting some good coverage, getting a new segment of people
alerted and engaged in the cause and attracting some much needed attention
in some very important places. I hope to have a full outcomes report to you
in the next couple of days.

I believe I sent several of the immediate outcomes to you last week but to
recap, last week's activities drew the head of the NY Taxi Cab Driver's
Union to the vehicle to discuss how we can put together a health campaign
for the tens of thousands of cab drivers in the New York metro area.  We
also spoke with WCBS/Yankees Radio about being part of their annual fan
fast. The people from Yankees Radio came down to see the Drive in operation.
I also met with the head of the NYC Housing Authority.  Further, Dr. Samadi
and his team are excited to help us start a race in NYC next June.  

Please know that the risks we took over the last two weeks were not entered
into cavalierly or without consideration of the potential ramifications.
There is I believe, a significant role for a kinder/gentler walnut to play
as evidenced by the large number of views of the more general PSA's that are
circulating.  The musical in particular has been very well received.  This
was also an excellent test of "the edge" and we will, with W&K's help, fine
tune the concept for the best possible outcome.

Thank you all for your patience and consideration during this experiment.

Best,

--Skip    

-- 
Skip Lockwood
President and CEO
ZERO -- The End of Prostate Cancer
10 G St., NE
Suite 601
Washington, DC 20002
202-463-9455 (main)
202-463-9456 (fax)

Virginia Office:
515 King St.
Suite 420
Alexandria, VA 22304

www.zerocancer.org <http://www.zerocancer.org/> 
Twitter:  www.twitter.com/digitalskip
Facebook:  ZERO - The End of Cancer
Combined Federal Campaign #12161
_______________________________________