Subject: Follow-up Report from W&K
From: "Skip Lockwood" <[email-masked]>
To: "Mr. Jonathan Schwartz" <[email-masked]>, "Mr. Mitch Laurance" <[email-masked]>, "Robert ginyard" <[email-masked]>, "Mr. Robin Sparrow" <[email-masked]>, "Mr. Hunter Biden" <[email-masked]>, "Sherry Galloway" <[email-masked]>, "Jill O'Donnell-Tormey" <[email-masked]>, "Mr. Tom Quinn" <[email-masked]>, "Sanford Siegel" <[email-masked]>, "Concepcion, Raoul S." <[email-masked]>, "Mike Smith" <[email-masked]>
Cc: "Anne Marie Person" <[email-masked]>, "Jamie Bearse" <[email-masked]>, "Betsy London" <[email-masked]>, "Kevin Johnson" <[email-masked]>, "Kathy Costigan" <[email-masked]>
Date: Tue, 26 Jun 2012 14:39:14 -0400

Ladies and Gentlemen,

Attached to this email is Weiden & Kennedy's outcomes report for the Your
Prostate advertising campaign around Father's Day.  This report covers only
the activities surrounding Father's Day and not activities going forward.
Speaking of which I have the latest animation from W&K.  You can view this
G-rated musical offering here: https://vimeo.com/44692257 This has not been
released publicly yet so you will have to use the following password:
ZERO2012 to view the video.  I believe you will find this very amusing.  A
more socially acceptable prostate/walnut will begin returning to the
website in the next few days.  As I stated in earlier emails, material for
the website will approximately follow the television decency standards with
content on the website home page being at a family appropriate 8:00 pm
standard and materials deeper in the site possessing a warning and adhering
to a 10:00 pm network tv standard of decency.

Other updates of importance.  The new logo and tag line have passed legal
and we will start implementing them very shortly.  I have attached a copy
of the new logo for your perusal.  One version has the new tag line "The
End of Prostate Cancer" and the other does not. You will also notice that
we will be shifting our corporate red color slightly darker as it is
thought to be a more powerful color.  Work continues on names for the event
series and the various events we undertake.  While there is general
agreement on the direction there are several issues under discussion and
Jamie will have a full presentation for everyone when the work is completed.

In financial news, our current budget versus actual has us running about
$100K ahead of budget  at this point in the year.  I expect that the slew
of September and August races will help to substantially close that gap.
We have also been able to reimburse the credit line $100K for monies used
at the end of last year to carry over the organization till 2012 race
monies arrived and overdue pledges were paid.

Please do not hesitate to call or email if you have questions or concerns.

Best,

--Skip

-- 
Skip Lockwood
President and CEO
ZERO -- The End of Prostate Cancer
10 G St., NE
Suite 601
Washington, DC 20002
202-463-9455 (main)
202-463-9456 (fax)

Virginia Office:
515 King St.
Suite 420
Alexandria, VA 22304

www.zerocancer.org
Twitter:  www.twitter.com/digitalskip
Facebook:  ZERO — The End of Cancer
Combined Federal Campaign #12161
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