Subject: June Newsletter
From: "K2 Intelligence" <[email-masked]>
To: "Hunter" <[email-masked]>
Date: Fri, 29 Jun 2012 15:14:03 +0000

The Growing Interest in Self Diligence

Dear Friends,

   The recent embarrassment visited upon Yahoo!’s board of directors—and
   its former CEO Scott Thompson—reminds me of an important trend that I
   would like to bring to your attention.

   Thompson, you will remember, padded his resume. Not satisfied with his
   college degree in accounting, the tech company CEO added a computer
   science degree to his CV, something a normal background check would not
   have picked up.

   Only when an activist investor started really digging was it discovered
   that Thompson’s alma mater didn’t even have a Computer Science
   department in the 1970s when he attended. The story has received so
   much attention for the way it cast doubt upon the new CEO’s personal
   ethics and his fitness to run a large corporation.

   But I draw a different conclusion: in today’s high-pressure
   communications environment, discovery is inevitable. There are too many
   interested parties with too much access and too many reasons to ferret
   out any detail about a prominent figure. The same applies to
   companies—only more so.
   Self Diligence

   Smart players in the global business world have begun to ask us for
   something we call Self Diligence. These background checks are designed
   to give the subject an understanding of how others will perceive their
   backgrounds, their actions or the corporate entities they own or
   operate through. Our clients know that they're getting a window on what
   others see during a cursory search for information before an important
   meeting or what information might come to light in the heat of a deal.

   A staple of modern corporate strategy is having the ability to uncover
   damaging information about one’s opponents. This practice, which began
   as opposition research in politics, has now become widespread in
   business. It is to our clients' benefit to know ahead of time what
   their opponents might seize upon, what regulators might flag and what
   they can begin to ameliorate before engaging in significant venture.

   Self Diligence can take two forms: a check of public records or an
   in-depth reputational review covering a subject’s entire career, his or
   her ownership interests and any political connections that have played
   a role in his or her business.

   Deep Diligence
   Our background research goes beyond due diligence to something we call
   “deep” diligence. That includes determining as best we can the truth of
   various allegations, understanding the subject’s social and media
   footprint and gauging sentiment about the subject and his or her
   actions.

   We do our research using proprietary technology and in-depth
   interviews. Our in-house analysts research extensively and collaborate
   with knowledgable sources and investigators in cities around the world
   where the subject has had dealings. We consult experts in the relevant
   fields, do property searches and talk to legal and law enforcement
   contacts to best determine reality and risks.

   At the end, we produce an independent report that allows the subject to
   see himself or herself through the eyes of the rest of the world. Armed
   with this knowledge, our clients can explain, dispel or capitalize upon
   the impressions we’ve uncovered. Our work is confidential, frank and
   authoritative, an invaluable tool for anyone who wants to ensure they
   don’t get blind-sided.

   June, A Busy Month

   June has a been a big month for us. I want to take a moment to share
   with you all that has happened. K2 Global Consultants became K2
   Intelligence; we moved offices a few blocks in Manhattan to accommodate
   our growing staff; including:
     * Louis Vetter who joined us as a forensic accountant.  He as served
       as the expert to the trustee in a highly publicized Ponzi scheme
       and testified in numerous adversary proceedings.
     * Dana Irvis who comes to us from the New York County District
       Attorney’s Office, where she most recently worked in the Major
       Economic Crimes Bureau investigating complex white-collar crimes
       including money laundering, commodities trading fraud and mortgage
       fraud.
     * Mitch Silber will lead our new K2 Analytics division as it develops
       and deploys new products and services. He will be building upon his
       experience as the Director of the NYPD Intelligence Division’s
       Analytic and Cyber Units where he used some of the most
       sophisticated technologies available to the government. With K2
       Intelligence, Mitch will be able to adapt those same tools to
       private sector uses.

   One area of our work that Mitch will be helping to support is our
   Anti-Money Laundering compliance and Fraud Detection and Prevention for
   financial institutions. We’re [1]hosting a breakfast at our offices on
   July 31st where we’ll explain more how AML and Anti-Fraud measures are
   converging. If you’d like to attend, there’s more information here or
   feel free to get in touch.
     Links:
       1. http://www.eventbrite.com/event/3748495852?ref=elink

   Best,

   Jeremy Kroll
   CEO and Co-Founder
   [2]K2 Global Consulting N.A., LLC
   [3]www.k2global.net
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