Subject: READEX Study Pegs "AgDay," "U.S. Farm Report" and "Corn College TV" Audiences
From: "Farm Journal Media" <[email-masked]>
To: <[email-masked]>
Date: Wed, 18 Jul 2012 21:40:17 +0000 (GMT)

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For Immediate Release

For more information contact:

Bri=n Conrady
Phone: 574.284.3158
E-mail: bcon=[email-masked]

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South Bend, IN (July 18, 2012) — Farm Journal Television to=ay released the results of an independent audience research study conducte= by READEX Research. The national survey of corn, soybean, wheat and cotto= producers focused on viewership for the company’s three primary bro=dcast properties. Results of the survey include:

The survey also found…• The strongest following for “AgDay” are corn growers= at 53% reach
• The strongest following for “U.S. Farm Rep=rt” are wheat growers, at 59% reach
• More than 50% of vie=ers surveyed have beef cattle as part of their row crop operations
&=ull; “U.S. Farm Report” and “AgDay” are the two mo=t popular programs on RFD-TV
• 78% watch their television from d=rect-to-home satellite (DIRECTV/DISH Network) or by cable

Surve= names were sourced from the Market Research Data Services producer master=file. Producer names were selected from records indicating 250+ acres of c=rn, soybeans, wheat or cotton. READEX research, which was responsible for =ll aspects of field work, data entry and tabulation, then produced and mai=ed 1,495 survey kits. Upon completion of field work, 441 usable surveys we=e received, which are the basis for the report of findings issued by READE=.

“We’re obviously very pleased with the results. T=ey confirm our programs connect in a big way with large producers,” =aid Brian Conrady, Vice President and General Manager of Farm Journal Tele=ision. “We’ve made a concerted investment to expand access to =hese shows both on satellite and online, augmenting our strong broadcast b=se. So in addition to delivering great content, these strong results show =e’re placing our programs where and when producers want to watch.&rd=uo;

For additional study details, please contact your Farm Jour=al Media representative.

About Farm Journal Media Farm Journal Media is the nation’s leading agricultural media com=any. Its magazines are the 135-year-old flagship Farm Journal, Top Produce=, Beef Today, Dairy Today and Implement & Tractor. The company produce= and distributes the “AgDay,” “U.S. Farm Report,” =ldquo;Corn College TV” and “Leave a Legacy TV” national =V programs and produces the industry-leading website AgWeb.com an= the syndicated radio show “Consumer Ag Connection.” Farm Jour=al Media also licenses detailed industry data through its FarmReach™=database, publishes the Pro Farmer and LandOwner newslet=ers, produces numerous large-scale live events and provides extensive cust=m publishing services.

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Cop=right 2012 Farm Journal Media
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