Subject: AgWeb Welcomes Leadership of New Editorial Director
From: "Farm Journal Media" <[email-masked]>
To: <[email-masked]>
Date: Mon, 13 Aug 2012 20:56:15 +0000 (GMT)

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For Immediate Release

For more information contact:

Charlene Finck
Phone: 573.58=.9642
E-mail: [email-masked]

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<=trong>AgWeb Welcomes Leadership
of New Editorial Director
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Philadelphia, PA (Aug. 13, 201=) — Boyce Thompson, award-winning B2B journalist, joins AgWeb as Edi=orial Director in charge of Farm Journal Media’s robust online offer=ng, working from Farm Journal Media’s editorial headquarters in Miss=uri.

Thompson comes to AgWeb with career-long accomplishments a=d a wealth of digital and multimedia leadership experience. Most recently,=he served as editorial director of the Builder Group of magazines at Hanle= Wood LLC and directed the company’s Edit Council. During the last t=ree years, Thompson drove builderonline.com, the leading online bus=ness portal for the home building industry, to a 40 percent increase in mo=thly unique visitors and an 80 percent increase in page views.

=ldquo;Agriculture’s need for instant access to information has never=been greater, which makes me especially pleased to welcome Boyce to the Ag=eb team,” said Charlene Finck, Farm Journal Media senior vice presid=nt of editorial and content development. “His strong commitment to s=rvice journalism and long track record of innovation are a perfect match f=r leading Farm Journal Media’s digital efforts.”

Th=mpson, who spent the first 10 years of his career at Reed Elsevier, receiv=d the Crain Award from American Business Media for a lifetime of contribut=ons to the development of editorial excellence in business media. Min, a magazine for publishing professionals, inducted him into its Editoria= Hall of Fame in 2010. His work has appeared in a variety of publications,=including the Washington Post, Governing, and Practical H=meowner.

Thompson is the founding editor of several busines= magazine titles, including Residential Architect, ProSales,=Big Builder, and Digital Home. For 17 years, he served as th= editorial director of Builder magazine, which in 2010 won awards f=om the American Society of Business Publication Editors for having the bes= website and magazine in the real estate industry.

“AgWeb=is already one of the biggest and most robust websites in business-to-busi=ess media,” Thompson said. “My challenge is to take it to new =eights by integrating more third-party content, creating multimedia extens=ons of print stories, and increasing the brand’s mobile offerings, m=king AgWeb an absolutely indispensable resource for farmers.”
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=b>About Farm Journal Media
Farm Journal Media is the nati=n’s leading agricultural media company. Its magazines are the 135-ye=r-old flagship Farm Journal, Top Producer, Beef Today, Dairy Today and Imp=ement & Tractor. The company produces and distributes the “AgDay=” “U.S. Farm Report,” “Corn College TV” and =ldquo;Leave a Legacy TV” national TV programs and produces the indus=ry-leading website AgWeb.com and the syndicated radio show &ldquo=Consumer Ag Connection.” Farm Journal Media also licenses detailed i=dustry data through its FarmReach™ database, publishes the Pro F=rmer and LandOwner newsletters, produces numerous large-scal= live events and provides extensive custom publishing services.

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