Subject: CNBC Wraps Up Extensive Media Coverage of Midwest Crop Tour
From: "Farm Journal Media" <[email-masked]>
To: <[email-masked]>
Date: Fri, 31 Aug 2012 19:06:20 +0000 (GMT)

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For Immediate Relea=e

For more information c=ntact:

Chuck Roth
Phone:=319.268.4356
E-mail: [email-masked]

CNB= Wraps Up Extensive
Media Coverage of Midwest Crop Tour

Cedar Falls, IA (Aug. 31, 2012) — The 2012 Pro Far=er Midwest Crop Tour garnered unprecedented coverage, with all eyes on the=impact of the historic drought.

On CNBC’s “Squawk B=x” this morning, Pro Farmer Editor Chip Flory was interviewed=on how Hurricane Isaac might further impact the already battered crop. CNB= newscaster Becky Quick asked whether predicted Midwest rains could improv= the production outlook. Flory commented, “[It’s] way too late=for a lot of the crops. The drought has done all of the damage it’s =oing to do.” He added, “Rain and wind are actually the worst p=ssible thing [...] a little bit of wind is going to blow it [corn] over.&r=quo; The full “Squawk Box” interview is posted on CNBC’s website.

The Wall=Street Journal covered the 2012 Crop Tour online and also four times i= print. Other national media that followed the Crop Tour included Bloom=erg, Fox Business, Dow Jones, the Chicago Tribune= Reuters and the Drudge Report.

Across radio, television= online and newspapers, more than 55 news organizations carried Crop Tour =ews. Farm Journal’s own AgDay Television reported daily from =oth the Eastern and Western legs of the Tour. U.S. Farm Report crew= covered the finale event at a Ritchie Brothers auction site near Minneapo=is, Minn., with a live roundtable discussion on Crop Tour findings.
<=r />Farm Journal’s web portal, AgWeb.com, saw near-record traffic on=its dedicated section of news, field reports and video reports.

This year&rs=uo;s Crop Tour attracted a record 2,600 attendees. Supporting sponsors inc=uded DuPont Pioneer, SFP, RCIS, Farm Credit Services of America, Chevy Tru=k and Gavilon.

Click he=e to view 2012 Crop Tour news and results.

<=ont size="2" face="Arial, Helvetica, sans-serif">About Pro Farme= and Professional Farmers of America
Professional Farm=rs of America (PFA) is part of Farm Journal Media, the nation’s lead=ng agricultural media company. PFA provides news, perspective and analysis=presented in a variety of forms, including the weekly Pro Farmer ne=sletter, the nation’s most widely circulated agricultural newsletter= The organization is also known for its seminars and live events, includin= the Midwest Crop Tour.

About Farm Journal Media
Farm Journal M=dia is the nation’s leading agricultural media company. Its magazine= are the 135-year-old flagship Farm Journal, Top Producer, Beef Today, Dai=y Today and Implement & Tractor. The company produces and distributes =he “AgDay,” “U.S. Farm Report,” “Corn Colleg= TV” and “Leave a Legacy TV” national TV programs and pr=duces the industry-leading website AgWeb.com and the syndicated r=dio show “Consumer Ag Connection.” Farm Journal Media also lic=nses detailed industry data through its FarmReach™ database, publish=s the Pro Farmer and LandOwner newsletters, produces num=rous large-scale live events and provides extensive custom publishing serv=ces.

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