Subject: Digital Cocktails - Tomorrow: DIgital Cocktails; Oct. 2 - Economy of Games
From: "Gotham Media" <[email-masked]>
To: <[email-masked]>
Date: Tue, 18 Sep 2012 09:19:11 -0400 (EDT)

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Gotham Media Ventures
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For information about becoming a conference sponsor, please contact Gordon Platt
Email: gothammedia @gmail.com [mailto:[email-masked]]
Telephone: 917-710-2747
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TOMORROW! Wednesday - Digital Cocktails

The Power of Sound

Music, Advertising and Brands

Cocktail Reception and Discussion

The power of music is undeniable. Music can transform emotions within a  matter 
of seconds. And that has been good for brands, ad agencies, and  musicians. But 
it hasn't always been an easy fit. Perceived costs, a  lack of analytics and sometimes
even the difficulties of getting music pose obstacles to matching the perfect song
to the perfect  creative and achieving a measurable ROI. This panel of industry 
experts  will examine how the music and advertising industries are evolving to  
become more collaborative and forging new and innovative relationships.

Panelists  Include:

Debora Koyama

Vice President, Marketing, L'Oreal

Elliot Lum
VP, Columbia Records
Eddie Martin
Director of Marketing Excellence and CSR Insights, Hershey Company
Josh Rabinowitz
SVP and Director of Music, Grey
Mark Sherwood
Director of Strategy and Head of Integrated Planning, Saatchi & Saatchi

Register @ www.gothammediaventures.com [http://r20.rs6.net/tn.jsp?e=001_deQGl823iDVCq_ug9qYq1XvDHu8YMPXJQGf_OaUscu_94AkaTulb6Q63SrQX4mzcz9t4_65bvtXIO8_tDgmdVJGrF4fpq9QhbqbmyZnmd9O5FZfF88aQhYQk3iY37qycBHV4efCEQXW1ZJRcJtgATCcZf-GY-elWde4ncdmfRaZz3ydE8zS1odhHoskc6Sf9HwolTx2JbYA8uZ34r2UhZuDsYHFgKSzZgFKVfeWIwp0H6-pHpVRXWCqvp_v-3di]
Early Registration is $30. Regular Registration is $45.
Seating is limited
Venue:
The Sony Club
555 Madison Avenue

Date: September 19, 2012

Time: 6:00pm-8:00pm
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Hosting Sponsor
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Digital Breakfast - October 2, 2012

The New Economics of the Game Industry

Breakfast and Discussion

Games  have become a powerful force in the digital and entertainment  industries.
Releases are anticipated as much as, if not more than, Hollywood film premieres 
and new music from major bands. Games have also become a powerful force for the 
marketing and advertising industries, as brands and media companies strive to reach
players on their phones, social networks, and PC's. Parents have to make difficult
choices about privacy and the age-appropriateness of content in games over all of
these devices.   Our panel of industry leaders will discuss the impact of games 
in the new media landscape and  explore the economic landscape of this burgeoning
industry.

Panelists  Include:

Gregory Boyd
Partner, Frankfurt Kurnit Klein & Selz
Evie Goldstein
Senior Vice President, Legal Affairs and Enforcement
Entertainment Software Association
Yannick Lejacq
Writer, Wall Street Journal, Financial Times, The Atlantic
Wade Tinney
CEO, Large Animal Games

Register @ www.gothammediaventures.com [http://r20.rs6.net/tn.jsp?e=001_deQGl823iDVCq_ug9qYq1XvDHu8YMPXJQGf_OaUscu_94AkaTulb6Q63SrQX4mzcz9t4_65bvtXIO8_tDgmdVJGrF4fpq9QhbqbmyZnmd9O5FZfF88aQhYQk3iY37qycBHV4efCEQXW1ZJRcJtgATCcZf-GY-elWde4ncdmfRaZz3ydE8zS1odhHoskc6Sf9HwolTx2JbYA8uZ34r2UhZuDsYHFgKSzZgFKVfeWIwp0H6-pHpVRXWCqvp_v-3di]
Registration is complimentary but seating is limited
Seating is limited
Venue:
Frankfurt Kurnit Klein & Selz
488 Madison Avenue (10th Fl)

Date: October 2, 2012

Time: 8:30am-10:00am
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Sponsor
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Gotham Blog:
The Case for Consumer Crowdfunding
Sponsored by CircleUp [http://r20.rs6.net/tn.jsp?e=001_deQGl823iDupbHhP5Sgfk65GzvFJylj7du3bau0D-OfH2V5tyXvA9SDq-c4ut5lBgSSPGPAPkxzm7HuOUrqHmwC4jlUQ_KN2G8T0v4lC2jBEKovYb-V22rq4xGth1i3tsIbRU8BbFEjQ27bJJRvckJbUSIygHpkdibKGURds9ugVQA4gw1OfVPkghCq5WBIKRPtg_fa7G_UiVMg-s7RU_DB3-tz9Nra8ZO-URNb0PE=]

by Ryan Caldbeck

CEO, CircleUp [http://r20.rs6.net/tn.jsp?e=001_deQGl823iDUmHrmCGT36gKTIvBwZeIsMN3lZyf6hfT7pxxWe_I5VD9yvADMaDd7nRqbOB54oumY_U7EPNmaiz4Xg1QmYfIxBFEfJ87X0MQlv3oX1FJUh8fYl8fXJ1dLM5KMVX_vTl0lwbrLJwOHSoYiP0y8n2J8RF6oVAAR2Yn-Bl-e0trULmdiFpZUo52eIv0rn1RbweKKRCn3E-kyAtXhyhxv7ze2-pYtHEW7_flreQurZXSlbQ==]

The crowdfunding industry is poised for significant growth. Media outlets from the
Economist to the Nutrition Business Journal are reporting about the rise of this
 new funding model for everything from startups to feature films. Where should an
investor turn? I would like to make the case for consumer goods and retail.

With over 15% of U.S. GDP driven by spending on fast-moving, consumable products,
it's no secret that the consumer and retail industries are critical to the overall
economy. Yet, consumer receives just 4% of Angel funding. While technology and healthcare
investment markets are flooded with sophisticated investors pouring over all the
 opportunities, high quality consumer companies struggle to raise capital - leaving
more opportunities open for crowdfunders to be successful.

Is consumer a category where investors can be successful? I believe so, for three
reasons:

* Growth in All Economic Cycles: Consumer products and the retailers who sell them
have shown remarkably consistent growth over time. Since January 2008, while the
 S&P 500 Index has remained flat, the Dow Jones U.S. Consumer Goods Index has shown
a 19% increase in value and the Dow Jones Retail Index is up 40%. While consumer
 spending on durable items like cars or expensive electronics may decline in a recession,
calorie intake, for example, does not so at-home food expenditures often grow in
 tough times. A consumer may forgo a weekend at the spa, but she will substitute
 a luxury hair care product for a fraction of the cost.

* Low Capital Intensity: In consumer products, brand is a company's most important
revenue generating asset; not PP&E. As a result, a lot of consumer companies outsource
their manufacturing and consumer businesses are much less capital intensive than
 many other industries. Many consumer sectors also tend to have high gross margins,
which allows consumer companies to invest their resources in sales and marketing
 activities that further build their brand and directly generate sales, and narrows
the capability gap between large and small companies. Low CAPEX and high gross margins
lead to strong cash flow- great for investors.

* Recurring Revenue: In some industries, the re-purchase cycle for products is very
slow or non-existent (think of how often you buy the same computer, car or new shower
head.). However, many consumer products like food, beverage, pet products, cosmetics,
and cleaning supplies are consumed and re-purchased often in a matter of weeks. 
This repeat purchase dynamic is very beneficial as companies do not need to worry
as much about investing a ton of marketing dollars to replace their customer base
every year. Recurring revenue streams provide stability, and also help investors
 identify early winners - those companies with strong repeat purchase performance.

Peter Lynch famously advises investors to "invest in what you know." This advice
 is empirically supported by work from the Kauffman Foundation, which showed Angel
investors who invest in industries they have experience with outperform investors
who invest without expertise. For potential crowdfunders, consumer is a great place
to start.

CircleUp [http://r20.rs6.net/tn.jsp?e=001_deQGl823iDupbHhP5Sgfk65GzvFJylj7du3bau0D-OfH2V5tyXvA9SDq-c4ut5lBgSSPGPAPkxzm7HuOUrqHmwC4jlUQ_KN2G8T0v4lC2jBEKovYb-V22rq4xGth1i3tsIbRU8BbFEjQ27bJJRvckJbUSIygHpkdibKGURds9ugVQA4gw1OfVPkghCq5WBIKRPtg_fa7G_UiVMg-s7RU_DB3-tz9Nra8ZO-URNb0PE=],,
the crowdfunding platform I launched in April of this year, focuses exclusively 
on consumer products and retail, for many of the reasons listed above. We carefully
curate the companies on the platform, and allow investors to ask questions directly
of the entrepreneurs.   It is still very early days for crowdfunding, but I believe
the model provides value to companies looking to raise capital, investors looking
for returns and diversification, and the economy overall as US small businesses 
are able to access capital more easily. Consumer provides the right entry point 
for this crowdfunding revolution to begin.

About CircleUp [http://r20.rs6.net/tn.jsp?e=001_deQGl823iDupbHhP5Sgfk65GzvFJylj7du3bau0D-OfH2V5tyXvA9SDq-c4ut5lBgSSPGPAPkxzm7HuOUrqHmwC4jlUQ_KN2G8T0v4lC2jBEKovYb-V22rq4xGth1i3tsIbRU8BbFEjQ27bJJRvckJbUSIygHpkdibKGURds9ugVQA4gw1OfVPkghCq5WBIKRPtg_fa7G_UiVMg-s7RU_DB3-tz9Nra8ZO-URNb0PE=]

CircleUp [http://r20.rs6.net/tn.jsp?e=001_deQGl823iDupbHhP5Sgfk65GzvFJylj7du3bau0D-OfH2V5tyXvA9SDq-c4ut5lBgSSPGPAPkxzm7HuOUrqHmwC4jlUQ_KN2G8T0v4lC2jBEKovYb-V22rq4xGth1i3tsIbRU8BbFEjQ27bJJRvckJbUSIygHpkdibKGURds9ugVQA4gw1OfVPkghCq5WBIKRPtg_fa7G_UiVMg-s7RU_DB3-tz9Nra8ZO-URNb0PE=]
(http://circleup.com/) is an investment platform that connects individual investors
with growing private companies.

CircleUp [http://r20.rs6.net/tn.jsp?e=001_deQGl823iDupbHhP5Sgfk65GzvFJylj7du3bau0D-OfH2V5tyXvA9SDq-c4ut5lBgSSPGPAPkxzm7HuOUrqHmwC4jlUQ_KN2G8T0v4lC2jBEKovYb-V22rq4xGth1i3tsIbRU8BbFEjQ27bJJRvckJbUSIygHpkdibKGURds9ugVQA4gw1OfVPkghCq5WBIKRPtg_fa7G_UiVMg-s7RU_DB3-tz9Nra8ZO-URNb0PE=]
features a curated list of national high-growth U.S. small consumer brands.  All
 companies have a tangible product or retail outlet that you can touch, taste, use,
or visit.   Using tools provided by the platform, investors review companies of 
interest, ask questions of the management team and complete their investment - all
on CircleUp [http://r20.rs6.net/tn.jsp?e=001_deQGl823iDupbHhP5Sgfk65GzvFJylj7du3bau0D-OfH2V5tyXvA9SDq-c4ut5lBgSSPGPAPkxzm7HuOUrqHmwC4jlUQ_KN2G8T0v4lC2jBEKovYb-V22rq4xGth1i3tsIbRU8BbFEjQ27bJJRvckJbUSIygHpkdibKGURds9ugVQA4gw1OfVPkghCq5WBIKRPtg_fa7G_UiVMg-s7RU_DB3-tz9Nra8ZO-URNb0PE=].

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