Subject: Five Polling Lessons from 2012
From: "Eric Schwerin" <[email-masked]>
To: "Hunter Biden" <[email-masked]>, "B Biden" <[email-masked]>, "Alexander Snyder-Mackler" <[email-masked]>, "Molly Magarik" <[email-masked]>
Date: Thu, 27 Dec 2012 21:07:19 -0500

Five Polling Lessons from 2012
Harry Enten says there are five polling lessons we should take from the 2012 election season: 

1. When likely and registered voter polls disagree in high turnout elections, you should usually go with the registered voter surveys. 
2. Cellphones are generally needed for an accurate telephone poll. 
3. Internet polling is the wave of the future. 
4. Internal polls published publicly generally should not be trusted. 
5. When state and national polls disagree, you should generally go with the state data.

Eric D. Schwerin
Rosemont Seneca Partners, LLC
1010 Wisconsin Ave., NW
Suite 705
Washington, DC 20007
(202) 333-1880
[email-masked]
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