Subject: Re: Social Media Email 2 of 2
From: <[email-masked]>
To: "Molly Magarik" <[email-masked]>
Cc: "Jim Smith" <[email-masked]>, "acdonilon" <[email-masked]>, "Hunter Biden" <[email-masked]>, "Eric Schwerin" <[email-masked]>, "Josh Alcorn" <[email-masked]>, "Alexander Snyder-Mackler" <[email-masked]>
Date: Thu, 24 Jan 2013 15:54:12 +0000 (UTC)

I think we need our internet gurus to prepare a written plan like Josh's fund raising plan which lays out- 

What are the timing and steps required to have a successful mail effort? 

What are the issues that we will be using in the campaign - vets, banks, child predators, BCBS, bullying, guns....? 

How much money can we expect to raise and over what period? 

Then we need a conference call to finalize a plan of action. 

I welcome any suggestions, alterations, additions. 

Ted 

----- Original Message -----
From: "Molly Magarik" <[email-masked]> 
To: "Jim Smith" <[email-masked]>, "Kaufman Ted" <[email-masked]>, "acdonilon" <[email-masked]>, "Hunter Biden" <[email-masked]>, "Eric Schwerin" <[email-masked]>, "Josh Alcorn" <[email-masked]>, "Alexander Snyder-Mackler" <[email-masked]> 
Sent: Wednesday, January 23, 2013 6:37:11 PM 
Subject: Social Media Email 2 of 2 

We think the gun violence legislation would be another great engagement tool, in addition to continuing to drive awareness of Beau's positions and ideas on gun violence. Below is the draft copy of an email, Tweet, petition landing page, and Facebook ads. Joe from the office is reviewing as well to ensure it's in line with what is being proposed and has been said on the record at this point. Please let me know what feedback you have-- 

EMAIL 

---------- Forwarded message ---------- 
From: Beau Biden < [email-masked] > 
Date: Thu, Jan 17, 2013 at 2:15 PM 
Subject: [sample] PETITION: Reduce gun violence 
To: [email-masked] 

Beau Biden

Dear Friend: 

Stand with BeauOver the past month, we've seen some heated discussion on the best ways to reduce gun violence in America. 

The tragedy that took place in Newtown just over a month ago shook this country to the core. As Delaware's Attorney General and a father of two beautiful children, it has always been my mission to protect the most vulnerable among us. And I know that we can do better. We must. 

I've joined with Gov. Jack Markell and Lt. Gov. Denn in support of a package of legislation aimed at reducing gun violence in Delaware. 

We're looking to back up our efforts with strong grassroots energy from supporters like you. All you have to do is click here and sign on to add your support for common-sense legislation to reducegun violence! 

I want to be clear: I am a supporter the Second Amendment. And I believe these are constitutional, common-sense solutions that will keep weapons that belong on the battlefield off our streets and out of our communities. 

Background checks for private gun sales. Preventing the sale or transfer of high-capacity magazines. Mandatory reporting of lost or stolen firearms. These are initiatives that have worked in other states before, and there's no reason we can't make them work for us. 

In addition, we will be pushing for a ban on automatic and semi-automatic assault weapons. The state ban is similar to the national Assault Weapons Ban that expired in 2004, and will be focused on taking rifles with military features out of our communities. 

Those are the details. Now here’s the plan. In order to get this done, we'll need a massive grassroots effort behind us. Show your support for sensible solutions to reduce gun violence -- sign the petition today. 

Thank you. 

Beau 

PAID FOR BY BIDEN FOR ATTORNEY GENERAL 
MEL MONZACK TREASURER 

This email was sent to [email-masked] . 
To unsubscribe, go to: http://action.beaubiden.com/unsubscribe 

TWEET: 

I support @BeauBiden's common-sense approach to reducing gun violence. Will you join us? RT & Sign: http://bit.ly/xxxxxxxx 

FACEBOOK ADS 

Title 

Join Beau Biden 
Reduce Gun Violence 
Will You Help Beau? 
Are You With Beau? 
Beau needs your help 
Keep communities safe 

Image 

Copy 

Beau Biden wants to reduce gun violence in Delaware. Will you help him? 

Sign Beau Biden’s petition to help reduce gun violence in Delaware. Take action 

Private gun sales should require background checks. Sign Beau’s petition if you agree 

Beau Biden believes in a common-sense approach to reducing gun violence. 

Let’s commit to making our communities safer. Sign Beau’s petition to reduce gun violence in DE 

Stand with Beau Biden: Support common-sense solutions to combat gun violence. 

LANDING PAGE FOR PETITION: 

Headline: Stand with Beau to reduce gun violence! 

It is time for us to take a rational, sensible approach to removing dangerous weapons from our streets. 

I support the proposals Beau Biden has put forward to: 
- Require background checks for private gun sales 
- Prevent the sale or transfer of assault weapons and high-capacity magazines 
- Mandate reporting of lost or stolen firearms 

These are all common-sense steps toward preventing tragedy, reducing gun violence, and making our communities safer -- and I stand with Beau. 

Signed, 
<Your Name Here> 

THANK YOU PAGE: 

Headline: Thank you! 

Thank you for supporting Beau in his efforts to reduce gun violence! 

Help us gather even more grassroots support -- share our petition with your friends on Facebook and Twitter today.