Subject: How will you love it? Let us count the ways.
From: "Apple" <[email-masked]>
To: <[email-masked]>
Date: Sat, 16 Mar 2013 19:12:31 +0000

iPhone 5.
Loving it is easy.
That’s why so many people do.

Learn more
http://insideapple.apple.com/redir/cbx-cgi.do?v=2&la=en&lc=us&a=cz24qZmbMQ8n5tbuPsoyiMcz3Bc8p5QMJLYiupjNUWXYsmjgCRNSzw8VczFY2JEbxJ5vwPD50tumadf1WMfKmEAmOQ4Ws1AF%2BzR7tovbpCg1KaWIuHSjuRyoaZxu24RmANb%2BmHWIjlFh%2B8GPkSn%2FXoOOPIO9iw2e%2BMEETko2PCRgMrstahw3pTo20RVxPiyUOCzCe09Kw1t2iZ3VK3c%2FfQ%3D%3D

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What makes an iPhone unlike anything else? Maybe it’s that it lets you do so many things. Or that it lets you do so many things so easily. Those are two reasons iPhone owners say they love their iPhone. But there are many others as well.

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iPhone has received eight straight J.D. Power and Associates awards for customer satisfaction.
Apparently love can be measured. In eight straight studies by J.D. Power and Associates, iPhone has been ranked “Highest in Customer Satisfaction with Consumer Smartphones.”*

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Every detail has been considered.
iPhone 5, with its sleek aluminum enclosure, is made with a level of precision you’d expect from a finely crafted watch, not a smartphone. As a result, it feels substantial in your hand and perfect in your pocket.

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Only iPhone has the Retina display.
The Retina display on iPhone ushered in the era of super-high-resolution displays. Once you see images and text on a Retina display, you won’t be satisfied with anything less.

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Great battery life. Without a great big battery.
It’s impressive that iPhone 5 gives you long battery life so you can easily make it through your day.** But it’s extraordinary that we fit such a powerful battery into such a thin and light iPhone design.

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The world’s most popular camera.
The iSight camera on iPhone 5 takes such high-quality photos, it may be the only camera you ever need. iPhone captures great photo data, and then the hardware and software work together to make behind-the-scenes image and color adjustments.

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The A6 chip is powerful but not power hungry.
Just about everything you do on iPhone 5 is noticeably faster.† And with faster graphics, gameplay is amazingly realistic. Best of all, the A6 chip is designed to work with iOS 6 to be extremely power efficient.

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iPhone gives you ultrafast wireless and LTE.
With LTE on iPhone 5, you can browse, download, and stream content at remarkable speeds. And Apple engineers not only created a way to fit LTE in the thin iPhone profile, they did it in a way that optimizes battery life, too.

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Only iPhone has Siri. Your wish is its command.
Siri lets you use your voice to send messages, schedule meetings, place phone calls, and more. You can even ask Siri who’s winning the game. It understands what you say, knows what you mean, and helps you do the things you do
every day. All you have to do is ask.

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The world’s most advanced mobile operating system.
iPhone is so easy to use thanks to iOS 6 and its innovative features. Updates download right on iPhone, so the latest iOS version is just a tap away. And with over 800,000 apps on the App Store, there’s no limit to what your iPhone can do.††

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iCloud puts your content on all your devices.
iCloud stores your content — your music, photos, apps, mail, contacts, calendars, documents, and more — and wirelessly pushes it to all your devices. It’s seamlessly integrated into your apps, so you’re up to date everywhere you go. All you have to do is nothing.

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Shop online.
Order your iPhone online and get it delivered to your door. It ships free and ready to use.

Buy iPhone 5
http://insideapple.apple.com/redir/cbx-cgi.do?v=2&la=en&lc=us&a=cz24qZmbMQ8n5tbuPsoyiMcz3Bc8p5QMJLYiupjNUWWmfJ4DU9OrHwJg20XAnKMkDcf5ewUt4OKP1dyVxThmJ1F8MHlwDtNrm0W39%2FqKBo0Aw9vaWos6cjTMKu%2Bky85CPrLnk%2B5O%2FxFG%2BYA4%2B%2FrSOJ3DkAz70QJrVLASNvs7VaOGnJx4XBvuOjGqvA6G2e0Nxi2nbphosS9%2FCEzjem%2BPXA%3D%3D

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Visit a store.
Buy iPhone at the Apple Retail Store and we’ll activate it and set it up just the way you want.

Find a store
http://insideapple.apple.com/redir/cbx-cgi.do?v=2&la=en&lc=us&a=cz24qZmbMQ8n5tbuPsoyiMcz3Bc8p5QMJLYiupjNUWWmfJ4DU9OrHwJg20XAnKMkQH2B9mvcatgUrCi9pmtPuucr%2FJr8rB14exD%2BPPkyBPSzfFYvjpkL%2BW8NsqFm01Q1v%2BsVAzu%2Brsxn8t38EiNqGMxBiXckLa5drT8tgBqJ233B%2BwwfcftgaubWlsDrR0H1AIMxy8ezUUvG5sTRY%2Frsa%2FrKpJpa3N6W9g6tC43lAII%3D

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Buy from your iPhone.
The Apple Store app is the easiest way to upgrade to iPhone 5 - right from your current iPhone.

Learn more
http://insideapple.apple.com/redir/cbx-cgi.do?v=2&la=en&lc=us&a=cz24qZmbMQ8n5tbuPsoyiMcz3Bc8p5QMJLYiupjNUWWmfJ4DU9OrHwJg20XAnKMkSky%2Ff2IOJIbca%2BxIaN%2BnvFF8MHlwDtNrm0W39%2FqKBo0Aw9vaWos6cjTMKu%2Bky85CPrLnk%2B5O%2FxFG%2BYA4%2B%2FrSOJ3DkAz70QJrVLASNvs7VaOGnJx4XBvuOjGqvA6G2e0Nxi2nbphosS9%2FCEzjem%2BPXA%3D%3D

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Shop Online
http://insideapple.apple.com/redir/cbx-cgi.do?v=2&la=en&lc=us&a=cz24qZmbMQ8n5tbuPsoyiMcz3Bc8p5QMJLYiupjNUWVsZMzG3GLS%2FaZSOzaO%2BvSp6rkE9bcM6D4LJAfJkpnyUlF8MHlwDtNrm0W39%2FqKBo0Aw9vaWos6cjTMKu%2Bky85CPrLnk%2B5O%2FxFG%2BYA4%2B%2FrSOJ3DkAz70QJrVLASNvs7VaOGnJx4XBvuOjGqvA6G2e0Nxi2nbphosS9%2FCEzjem%2BPXA%3D%3D

Find a Store
http://insideapple.apple.com/redir/cbx-cgi.do?v=2&la=en&lc=us&a=cz24qZmbMQ8n5tbuPsoyiMcz3Bc8p5QMJLYiupjNUWVsZMzG3GLS%2FaZSOzaO%2BvSpSP4pReRRCiETINUszRfJG1F8MHlwDtNrm0W39%2FqKBo0Aw9vaWos6cjTMKu%2Bky85CPrLnk%2B5O%2FxFG%2BYA4%2B%2FrSOJ3DkAz70QJrVLASNvs7VaOGnJx4XBvuOjGqvA6G2e0Nxi2nbphosS9%2FCEzjem%2BPXA%3D%3D

1-800-MY-APPLE

Get the Apple Store App
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*Apple received the highest numerical score among consumer smartphone manufacturers in the proprietary J.D. Power and Associates 2009-2012 U.S. Wireless Smartphone Customer Satisfaction Studies SM. 2012 study (Volume 2) based on 8,736 consumer responses measuring 8 manufacturers and measures satisfaction performance of current wireless mobile ownership of Smartphones within two years or less. Proprietary study results are based on experiences and perceptions of consumers surveyed January-June 2012. Your experiences may vary. Visit http://www.jdpower.com.

**Battery life varies by use and configuration. See http://www.apple.com/batteries for more information.

†Compared with the A5 chip.

††Refers to the total number worldwide. Not all content is available in all countries.

TM and copyright © 2013 Apple Inc. 1 Infinite Loop, MS 96-DM, Cupertino, CA 95014.

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